Dear All,<div><br><div>As I delivered a new course Social Computing for Business last year and promised to post my reading list in AIS world. Below please find my reading list. I hope this reading list could be a reference for those who are development the social computing course. </div>
<div>Anyone interested in discussion with me on the development of the social computing module is welcome to contact me through <a href="mailto:Hongleili@gmail.com">Hongleili@gmail.com</a>.</div><div><br></div><div>Regards,</div>
<div>Honglei</div><div><h2 align="center" style="margin:0cm;margin-bottom:.0001pt;text-align:center">Readings</h2>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:12.0pt">(Readings marked with * are core
readings and will be assessed for exam)</span></b></p>
<p class="MsoListParagraph" style="text-align:justify;text-justify:inter-ideograph;
text-indent:-18.0pt;line-height:normal;mso-list:l2 level1 lfo1"><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif""><span>1.<span style="font:7.0pt "Times New Roman""> </span></span></span></b><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif"">The power of social computing, why
organization should care? <span> </span>7/10/2010</span></b></p>
<h3 style="margin-top:0cm;margin-right:0cm;margin-bottom:9.0pt;margin-left:
31.5pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:
9.0pt;mso-para-margin-left:3.0gd;line-height:normal"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";mso-font-kerning:
0pt;mso-ansi-language:EN-GB;mso-bidi-font-weight:normal">Case:</span><span class="MsoHyperlink"><span lang="EN-GB" style="font-size:12.0pt;mso-bidi-font-size:
16.0pt;mso-ansi-language:EN-GB"> </span></span><span class="MsoHyperlink"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
mso-font-kerning:0pt;mso-ansi-language:EN-GB;mso-bidi-font-weight:normal"><a href="http://www.altimetergroup.com/2009/07/engagementdb.html"><span>New study: Deep brand engagement correlates
with financial performance</span></a></span></span></h3>
<p class="MsoListParagraphCxSpFirst" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l8 level1 lfo4"><span class="apple-style-span"><span lang="EN-GB" style="font-size:8.5pt;mso-bidi-font-size:
12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family:Arial;
color:black"><span>1.<span style="font:7.0pt "Times New Roman"">
</span></span></span></span><span class="apple-style-span"><b><span style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black;mso-ansi-language:EN-US">*</span></b></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black">Section 8.3, 8.4, 8.5 in Chapter 8
Social networks in the web 2.0 Environment in Turban’s textbook Information
Technology for Management: Transforming Organizations in the Digital Economy.
Page 287-327.</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l8 level1 lfo4"><span class="apple-style-span"><span lang="EN-GB" style="font-size:8.5pt;mso-bidi-font-size:
12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family:Arial;
color:black"><span>2.<span style="font:7.0pt "Times New Roman"">
</span></span></span></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
color:black">*<a href="http://www.citeulike.org/user/rajinesh/author/Wang:FY"><span style="mso-ansi-font-size:12.0pt;color:black;text-decoration:none;text-underline:
none">Fei Y. Wang</span></a>, <a href="http://www.citeulike.org/user/rajinesh/author/Carley:KM"><span style="mso-ansi-font-size:12.0pt;color:black;text-decoration:none;text-underline:
none">Kathleen M. Carley</span></a>, <a href="http://www.citeulike.org/user/rajinesh/author/Zeng:D"><span style="mso-ansi-font-size:12.0pt;color:black;text-decoration:none;text-underline:
none">Daniel Zeng</span></a>, and <a href="http://www.citeulike.org/user/rajinesh/author/Mao:W"><span style="mso-ansi-font-size:12.0pt;color:black;text-decoration:none;text-underline:
none">Wenji Mao</span></a>. (2007) Social Computing: From Social Informatics to
Social Intelligence. IEEE Intelligent Systems, (22:2) pp. 79-83.</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l8 level1 lfo4"><span class="apple-style-span"><span lang="EN-GB" style="font-size:8.5pt;mso-bidi-font-size:
11.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family:Arial;
color:black"><span>3.<span style="font:7.0pt "Times New Roman"">
</span></span></span></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
color:black">Boyd, d.m., and N.B. Ellison (2007). Social Network Sites:
Definition, History, and Scholarship. Journal of Computer-Mediated
Communication, 13(1), article 11.</span><span lang="EN-GB" style="color:black"><a href="http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html"><span style="color:black;text-decoration:none;text-underline:none">http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html</span></a>
</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-align:justify;text-justify:
inter-ideograph;text-indent:-18.0pt;line-height:normal;mso-list:l2 level1 lfo1"><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif""><span>2.<span style="font:7.0pt "Times New Roman""> </span></span></span></b><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif"">Social Computing Side of
Information Technology Usage within the Organization 14/10/2010</span></b></p>
<p class="MsoListParagraphCxSpMiddle" style="text-align:justify;text-justify:
inter-ideograph;line-height:normal"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif"">Case</span></b><b><span lang="ZH-CN" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif"">：</span></b><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif""><a href="http://www.computerworld.com/s/article/9180218/Social_computing_s_evolution_in_the_enterprise?taxonomyId=14&pageNumber=2"><span>Social computing's evolution in the
enterprise</span></a></span></b></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l7 level1 lfo2"><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black"><span>1.<span style="font:7.0pt "Times New Roman""> </span></span></span></span><span class="apple-style-span"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";color:black">*</span></b></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black">Sykes, Tracy Ann; Venkatesh,
Viswanath; and Gosain, Sanjay. 2009. "Model of Acceptance with Peer
Support: A Social Network Perspective to Understand Employees' System
Use,"</span></span><span class="apple-converted-space"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";color:black"> </span></span><em><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
color:black;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0cm;
padding:0cm">MIS Quarterly</span></em><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
color:black">, (33: 2)</span></span><span class="apple-converted-space"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
color:black"> </span></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";color:black">pp.371-393.</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l7 level1 lfo2"><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black"><span>2.<span style="font:7.0pt "Times New Roman""> </span></span></span></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black">Wu, Jiming and Lederer, Albert.
2009. "A Meta-Analysis of the Role of Environment-Based Voluntariness in
Information Technology Acceptance,"</span></span><span class="apple-converted-space"><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif";color:black"> </span></span><em><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
color:black;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0cm;
padding:0cm">MIS Quarterly</span></em><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
color:black">, (33: 2)</span></span><span class="apple-converted-space"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
color:black"> </span></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";color:black">pp.419-432.</span></span></p>
<p class="MsoListParagraphCxSpLast" style="text-align:justify;text-justify:inter-ideograph;
text-indent:-18.0pt;line-height:normal;mso-list:l2 level1 lfo1"><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif""><span>3.<span style="font:7.0pt "Times New Roman""> </span></span></span></b><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif"">Web 2.0 and Virtual Communities
21/10/2010</span></b></p>
<p class="MsoBodyText" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm;
margin-left:78.0pt;margin-bottom:.0001pt;mso-para-margin-top:0cm;mso-para-margin-right:
0cm;mso-para-margin-bottom:0cm;mso-para-margin-left:4.0gd;mso-para-margin-bottom:
.0001pt;text-indent:-36.0pt"><b><span lang="X-NONE" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif"">Case:
</span></b><span class="MsoHyperlink"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
mso-font-kerning:0pt;mso-ansi-language:EN-GB"><a href="http://pharmexec.findpharma.com/pharmexec/DELETE/Case-Study-Virtual-Community-Generates-Real-ROI/ArticleStandard/Article/detail/11310"><span>Virtual community generates real ROI</span></a></span></b></span><span lang="X-NONE" style="font-size:12.0pt"></span></p>
<p class="MsoListParagraphCxSpFirst" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l4 level1 lfo5"><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black"><span>1.<span style="font:7.0pt "Times New Roman""> </span></span></span></span><span class="apple-style-span"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";color:black">*</span></b></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black">Section 8.1 and 8.2 in Chapter 8 Social
networks in the web 2.0 Environment in Turban’s textbook Information Technology
for Management: Transforming Organizations in the Digital Economy. Page
287-327.</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l4 level1 lfo5"><span class="apple-converted-space"><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif";color:black"><span>2.<span style="font:7.0pt "Times New Roman"">
</span></span></span></span><span class="apple-converted-space"><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif";color:black">*</span></b></span><span class="apple-converted-space"><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif";color:black">Armstrong, Arthur and
Hagel, John III. 1996. “The real value of online communities, ” <i>Harvard Business Review</i>, (74:3),
134-140.</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-align:justify;text-justify:
inter-ideograph;text-indent:-18.0pt;line-height:normal;mso-list:l2 level1 lfo1"><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif""><span>4.<span style="font:7.0pt "Times New Roman""> </span></span></span></b><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif"">Communities of Practice 28/10/2010</span></b></p>
<p class="MsoListParagraphCxSpMiddle" style="text-align:justify;text-justify:
inter-ideograph;line-height:normal"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif"">Case:
<a href="http://www.clomedia.com/effectiveness/jay-cross/2010/August/3003/index.php"><span>The case for communities of Practice </span></a></span></b></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l6 level1 lfo8"><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black"><span>1.<span style="font:7.0pt "Times New Roman""> </span></span></span></span><span class="apple-style-span"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";color:black">*</span></b></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black">Henri F. and Pudelko B. 2003.
Understanding and analysing activity and learning in virtual communities,
Journal of computer assisted learning, (19), pp. 474-487.</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l6 level1 lfo8"><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black"><span>2.<span style="font:7.0pt "Times New Roman""> </span></span></span></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black">Li, Linda C., Grimshaw, Jeremy M.,
Nielsen, Camilla, Judd, Maria, Coyte, Peter C., and Graham, Ian D. 2009. “Use
of communities of practice in business and health care sectors: A systematic
review,” Implementation Science, (4:27).</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-align:justify;text-justify:
inter-ideograph;text-indent:-18.0pt;line-height:normal;mso-list:l2 level1 lfo1"><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif""><span>5.<span style="font:7.0pt "Times New Roman""> </span></span></span></b><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif"">Communities of Practice and
Organizational Learning<span> </span>4/11/2010</span></b></p>
<p class="MsoListParagraphCxSpMiddle" style="text-align:justify;text-justify:
inter-ideograph;line-height:normal"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif"">Case:
Microsoft Technical Community</span></b></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l1 level1 lfo6"><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black"><span>1.<span style="font:7.0pt "Times New Roman""> </span></span></span></span><span class="apple-style-span"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";color:black">*</span></b></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black">Wenger E. 2000. “Communities of
practice and social learning systems”, Organization, (7:2), pp. 225-246.</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l1 level1 lfo6"><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black"><span>2.<span style="font:7.0pt "Times New Roman""> </span></span></span></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black">Wenger E. 1996. “How we learn.
Communities of practice. The social fabric of a learning organization,” Healthcare
Forum Journal, (39:4), pp. 20-26.</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-align:justify;text-justify:
inter-ideograph;text-indent:-18.0pt;line-height:normal;mso-list:l2 level1 lfo1"><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif""><span>6.<span style="font:7.0pt "Times New Roman""> </span></span></span></b><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif"">Virtual Community Participation
11/11/2010</span></b></p>
<p class="MsoListParagraphCxSpMiddle" style="text-align:justify;text-justify:
inter-ideograph;line-height:normal"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif"">Case</span></b><b><span lang="ZH-CN" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif"">：</span></b><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif"">CyWorld</span></b></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l10 level1 lfo9"><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black"><span>1.<span style="font:7.0pt "Times New Roman""> </span></span></span></span><span class="apple-style-span"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";color:black">*</span></b></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black">McLure-Wasko, Molly and Faraj,
Samer. 2005. "Why Should I Share? Examining Social Capital and Knowledge
Contribution in Electronic Networks of Practice,"</span></span><span class="apple-converted-space"><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif";color:black"> </span></span><em><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
color:black;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0cm;
padding:0cm">MIS Quarterly</span></em><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
color:black">, (29: 1).</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l10 level1 lfo9"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif""><span>2.<span style="font:7.0pt "Times New Roman"">
</span></span></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";color:black">*Li,
Honglei and Lai, Vincent. 2007.</span></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif""> <span style="color:black">"The Interpersonal Relationship Perspective on Virtual
Community Participation", </span><span>ICIS
2007 Proceedings<i>, </i></span><span style="color:black">Paper 146.</span></span></span><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif""></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-align:justify;text-justify:
inter-ideograph;text-indent:-18.0pt;line-height:normal;mso-list:l2 level1 lfo1"><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif""><span>7.<span style="font:7.0pt "Times New Roman""> </span></span></span></b><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif"">Online Social Networking for
Business 18/11/2010</span></b></p>
<p class="MsoListParagraphCxSpMiddle" style="text-align:justify;text-justify:
inter-ideograph;line-height:normal"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif"">Case:
Facebook</span></b></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l9 level1 lfo10"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif""><span>1.<span style="font:7.0pt "Times New Roman"">
</span></span></span><span class="apple-style-span"><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif";color:black">*</span></b></span><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif"">Bardon,
Debbi. 2004. “Online Social Network for Business”, <i>Online</i>, (28:6), pp. 25-28.</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l9 level1 lfo10"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif""><span>2.<span style="font:7.0pt "Times New Roman"">
</span></span></span><span class="apple-style-span"><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif";color:black">*</span></b></span><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif"">Yang,
T. Andrew, Kim, Dan J., and Dhalwani, Vishal. “Social networking as a
new trend in E-Marketing, <i>Research and
Practical Issues of Enterprise Information Systems</i>, (255), 847-856.</span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-align:justify;text-justify:
inter-ideograph;text-indent:-18.0pt;line-height:normal;mso-list:l2 level1 lfo1"><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif""><span>8.<span style="font:7.0pt "Times New Roman""> </span></span></span></b><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif"">Business Values of Virtual Worlds
25/11/2010</span></b></p>
<p class="MsoListParagraphCxSpMiddle" style="text-align:justify;text-justify:
inter-ideograph;line-height:normal"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif"">Case:
Second life</span></b></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l5 level1 lfo3"><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black"><span>1.<span style="font:7.0pt "Times New Roman""> </span></span></span></span><span class="apple-style-span"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";color:black">*</span></b></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black">2008. “What do virtual world mean
for business?”, KM Review, (11:3) pp. 30-33.</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l5 level1 lfo3"><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black"><span>2.<span style="font:7.0pt "Times New Roman""> </span></span></span></span><span class="apple-style-span"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";color:black">*</span></b></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black">Hemp, Paul. 2006. “Avatar Based
Marketing,” Harvard Business Review, (84:6) pp. 48-57.</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l5 level1 lfo3"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
color:black"><span>3.<span style="font:7.0pt "Times New Roman"">
</span></span></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";color:black">Papagiannidis,
Savvas, Bourlakis, Micheal, and Li, Feng. 2008.<span>
</span>“Making real money in virtual worlds: MMORPGs and emerging business
opportunities, challenges and ethical implications in metaverses, “</span></span><i><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif"">Technological Forecasting &
Social Change</span></i><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif"">, (75) pp. 610-622.<span style="color:black"></span></span></p>
<p class="MsoListParagraphCxSpLast" style="text-align:justify;text-justify:inter-ideograph;
text-indent:-18.0pt;line-height:normal;mso-list:l2 level1 lfo1"><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif""><span>9.<span style="font:7.0pt "Times New Roman""> </span></span></span></b><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif"">Knowledge management of Virtual
Communities 2/12/2010</span></b></p>
<h2 style="margin-top:11.25pt;margin-right:3.8pt;margin-bottom:7.5pt;
margin-left:38.95pt;mso-para-margin-top:11.25pt;mso-para-margin-right:.36gd;
mso-para-margin-bottom:7.5pt;mso-para-margin-left:3.71gd;line-height:18.75pt"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
mso-font-kerning:0pt;mso-ansi-language:EN-GB;mso-bidi-font-weight:normal">Case</span><span lang="ZH-CN" style="font-size: 12pt; font-family: 'Arial Unicode MS', sans-serif; ">：</span><span class="MsoHyperlink"><span style="font-size:13.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family:
宋体;mso-font-kerning:0pt"><a href="http://knowledge.wharton.upenn.edu/article.cfm?articleid=152"><span>How Virtual Communities Enhance Knowledge</span></a></span></span><span style="font-family:"Garamond","serif";color:#AA0000"></span></h2>
<p class="MsoListParagraphCxSpFirst" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l0 level1 lfo7"><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black"><span>1.<span style="font:7.0pt "Times New Roman""> </span></span></span></span><span class="apple-style-span"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";color:black">*</span></b></span><span lang="EN-GB"><a href="http://apps.isiknowledge.com/OneClickSearch.do?product=UA&search_mode=OneClickSearch&db_id=&SID=N2ObLa3ANcEpPEHp1fd&field=AU&value=Foote%20N&ut=000179669100005&pos=1"><span class="apple-style-span"><span style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
color:black;text-decoration:none;text-underline:none">Foote N</span></span></a></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black">,</span></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif""> </span></span><span lang="EN-GB"><a href="http://apps.isiknowledge.com/OneClickSearch.do?product=UA&search_mode=OneClickSearch&db_id=&SID=N2ObLa3ANcEpPEHp1fd&field=AU&value=Matson%20E&ut=000179669100005&pos=2"><span class="apple-style-span"><span style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
color:black;text-decoration:none;text-underline:none">Matson E</span></span></a></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black">,</span></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif""> </span></span><span lang="EN-GB"><a href="http://apps.isiknowledge.com/OneClickSearch.do?product=UA&search_mode=OneClickSearch&db_id=&SID=N2ObLa3ANcEpPEHp1fd&field=AU&value=Weiss%20L&ut=000179669100005&pos=3"><span class="apple-style-span"><span style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
color:black;text-decoration:none;text-underline:none">Weiss L</span></span></a></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black">,and </span></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif""> </span></span><span lang="EN-GB"><a href="http://apps.isiknowledge.com/OneClickSearch.do?product=UA&search_mode=OneClickSearch&db_id=&SID=N2ObLa3ANcEpPEHp1fd&field=AU&value=Wenger%20E&ut=000179669100005&pos=4"><span class="apple-style-span"><span style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
color:black;text-decoration:none;text-underline:none">Wenger E</span></span></a></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black">. 2002. “Leveraging group
knowledge for high-performance decision-making,” Organizational Dynamics,
(31:3), 280-295. </span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l0 level1 lfo7"><span class="apple-converted-space"><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif";color:black"><span>2.<span style="font:7.0pt "Times New Roman"">
</span></span></span></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
color:black">Ryu, Chungsuk; Kim, Yong Jin; Chaudhury, Abhijit; and Rao, H.
Raghav. 2005. "Knowledge Acquisition via Three Learning Processes in
Enterprise Information Systems: Learning-by-Investment, Learning-by-Doing, and
Learning-from-Others,"</span></span><span class="apple-converted-space"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";
color:black"> </span></span><em><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif";color:black;border:none windowtext 1.0pt;
mso-border-alt:none windowtext 0cm;padding:0cm">MIS Quarterly</span></em><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black">, (29: 2).</span></span><span class="apple-converted-space"><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif";color:black"> </span></span></p>
<p class="MsoListParagraphCxSpLast" style="text-align:justify;text-justify:inter-ideograph;
text-indent:-18.0pt;line-height:normal;mso-list:l2 level1 lfo1"><b><span lang="EN-GB" style="font-size:12.0pt;
font-family:"Arial Unicode MS","sans-serif""><span>10.<span style="font:7.0pt "Times New Roman"">
</span></span></span></b><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif"">User-Generated
Content: Web and Text Mining 9/12/2010</span></b></p>
<p class="MsoNormal" align="left" style="text-align:left;text-indent:18.0pt;
mso-char-indent-count:1.5;mso-layout-grid-align:none;text-autospace:none"><b><span style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif"">Case<span lang="ZH-CN">：</span></span></b><b><span style="font-size:13.0pt;mso-font-kerning:0pt"><a href="http://www.springerlink.com/content/v41163686402r3x7/fulltext.pdf"><span>User-Generated Content and Travel:A Case
Study on Tripadvisor.Com</span></a></span></b><b><span style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif""></span></b></p>
<p class="MsoListParagraphCxSpFirst" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l3 level1 lfo11"><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black"><span>1.<span style="font:7.0pt "Times New Roman""> </span></span></span></span><span class="apple-style-span"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";color:black">*</span></b></span><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black">Section 12.1 and 12.3 in Chapter 12
Business Intelligence and Decision Support Systems in Turban’s textbook
Information Technology for Management: Transforming Organizations in the
Digital Economy. Page 445-484.</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:54.0pt;mso-add-space:
auto;text-align:justify;text-justify:inter-ideograph;text-indent:-18.0pt;
line-height:normal;mso-list:l3 level1 lfo11"><span class="apple-style-span"><span lang="EN-GB" style="font-size:12.0pt;font-family:
"Arial Unicode MS","sans-serif";color:black"><span>2.<span style="font:7.0pt "Times New Roman""> </span></span></span></span><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif"">Van
Dijck, Jose and Nieborg, David. “Wikinomics and its discontents: a
critical analysis of Web 2.0 business manifestos”, <i>New Media & Society</i>, (11:5), pp. 855-874.<span class="apple-style-span"><span style="color:black"> </span></span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto;
text-align:justify;text-justify:inter-ideograph;line-height:normal"><span class="apple-style-span"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif";color:black">Some
recommended readings:</span></b></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto;
text-align:justify;text-justify:inter-ideograph;line-height:normal"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif"">Social
Computing and Virtual Communities. Edited by Panayiotis Zaphiris and Chee
Siang Ang. Chamman & Hall. 2009. ISBN: 978-1-4200904-2-0.</span></p>
<p class="MsoListParagraphCxSpLast" style="margin-left:0cm;mso-add-space:auto;
text-align:justify;text-justify:inter-ideograph;line-height:normal"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif"">Enterprise
2.0: How Social Software Will Change the Future of Work. Niall Cook. Gower
pubishing. 2008. ISBN: </span><span class="apple-style-span"><span lang="EN-GB" style="font-family:"Verdana","sans-serif";color:black">978-0566088001.</span></span><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial Unicode MS","sans-serif""></span></p>
<div><br></div>-- <br><br>Dr. Honglei Li<br>--------------------------------------------------------<br>Lecturer in Information Systems<br>School of Business and Economics<br>Swansea University <br>Singleton Park<br>Swansea <br>
SA2 8PP<br>Wales, UK<br>Phone: +44 01792 295680 (O) +44 0787 2653330 (M)<br><a href="mailto:E-mail%3AHongleiLi@gmail.com">E-mail:HongleiLi@gmail.com</a>; <a href="mailto:H.Li@swansea.ac.uk">H.Li@swansea.ac.uk</a><br>Homepage: <a href="http://www.swan.ac.uk/staff/academic/BusinessEconomics/lihonglei/http://swansea.academia.edu/HongleiLi">http://www.swan.ac.uk/staff/academic/BusinessEconomics/lihonglei/http://swansea.academia.edu/HongleiLi</a><br>
</div></div>