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<div>Hi,</div>
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<div>Below is information on a symposium this Tuesday that you might find of interest. You may attend virtually through Second Life. </div>
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<div>Hope to see some of you there!</div>
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<div>/Robin </div>
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<span style="font-family: Calibri; ">Robin Teigland aka Karinda Rhode in SL</span></p>
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<span style="font-family: Calibri; ">Stockholm School of Economics</span></p>
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<span style="font-family: Calibri; ">www.knowledgenetworking.org</span></p>
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<b>Fashion Through the Looking Glass – Exploring the impact of virtual worlds and the 3D internet on the Fashion Industry<o:p></o:p></b></p>
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<b><o:p> </o:p></b><b>August 23, 2011</b><b><o:p> </o:p></b></p>
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<span style="font-size: 10pt; ">NVWN – The Nordic Virtual Worlds Network (</span><a href="http://www.nordicworlds.net/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">www.nordicworlds.net</span></a><span style="font-size: 10pt; ">)
would very much like to invite you to participate in a symposium on August 23, 2011 exploring the impact of virtual worlds and the 3D internet on the Fashion Industry. As virtual worlds and the 3D internet have the potential to transform the technological,
social, and economic dimensions of many industries, we have chosen to explore the Fashion Industry in particular as it is one industry leading the way in terms of developments across an industry’s value chain. We have an exciting list of presenters from both
industry and academia who will speak on variety of topics from various virtual worlds (see below).<o:p></o:p></span></p>
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<b><span style="font-size: 10pt; ">When</span></b><span style="font-size: 10pt; ">: Tuesday, August 23, 5:00 am to 10:30 am PST/SLT, 12:00 pm to 5:30 pm Iceland time (GMT)<o:p></o:p></span></p>
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<b><span style="font-size: 10pt; ">Where</span></b><span style="font-size: 10pt; ">: Mixed reality event / simulcast in Iceland and Second Life<o:p></o:p></span></p>
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<span style="font-size: 10pt; ">The event will take place at The Reykjavik Art Museum – Hafnarhús in Reykjavik, Iceland. Directions: </span><a href="http://www.artmuseum.is/desktopdefault.aspx/tabid-2172/3366_read-6270" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">http://www.artmuseum.is/desktopdefault.aspx/tabid-2172/3366_read-6270</span></a><span style="font-size: 10pt; "><o:p></o:p></span></p>
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<span style="font-size: 10pt; ">You may also join the event in Second Life on the Stockholm School of Economics island. SLURL: </span><a href="http://slurl.com/secondlife/SSE%20MBA/134/198/26/?title=SSE%20MBA&msg=Welcome" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">http://slurl.com/secondlife/SSE%20MBA/134/198/26/?title=SSE%20MBA&msg=Welcome</span></a><span style="font-size: 10pt; "><u><span style="color: blue; "><o:p></o:p></span></u></span></p>
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<b><span style="font-size: 10pt; "><o:p> </o:p></span></b></p>
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<b><span style="font-size: 10pt; ">Program<o:p></o:p></span></b></p>
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<span style="font-size: 10pt; "><o:p> </o:p></span></p>
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<span style="font-size: 10pt; ">12:00-12:15 GMT / 5:00 am – 5:15 am SLT<span> </span><o:p></o:p></span></p>
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<span style="font-size: 10pt; ">Introduction to the Symposium and the NVWN Project<o:p></o:p></span></p>
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<span style="font-size: 10pt; ">- </span><a href="http://www.hhs.se/search/person/pages/person.aspx?personid=785" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">Robin Teigland</span></a><span style="font-size: 10pt; ">, Associate
Professor, </span><a href="http://www.hhs.se/Pages/default.aspx" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">Stockholm School of Economics</span></a><span style="font-size: 10pt; ">, and Project Leader, </span><a href="http://www.nordicworlds.net/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">NVWN</span></a><span style="font-size: 10pt; "><o:p></o:p></span></p>
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<span style="font-size: 10pt; "><o:p> </o:p></span></p>
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<span style="font-size: 10pt; ">12:15-12:45 GMT / 5:15 am – 5:45 am SLT<o:p></o:p></span></p>
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<span style="font-size: 10pt; ">Presentation: "A Look inside the Eve Online Economy and its Fashion Industry"<o:p></o:p></span></p>
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<span style="font-size: 10pt; ">- Eyjólfur Guðmundsson, Lead Economist, </span><a href="http://www.ccpgames.com/en/home" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">CCP Games</span></a><span style="font-size: 10pt; ">/</span><a href="http://www.eveonline.com/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">Eve
Online</span></a><span style="font-size: 10pt; "><o:p></o:p></span></p>
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<span style="font-size: 10pt; "><o:p> </o:p></span></p>
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<span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">12:45 – 13:30 / 5:45 am – 6:30 am SLT<o:p></o:p></span></h1>
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<span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">Panel: "From the Physical to the Virtual: Challenges and Opportunities of Fashion Design in 3D and Virtual Worlds "<o:p></o:p></span></h1>
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<span style="font-size: 10pt; font-family: Calibri; font-weight: normal; "><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'; "> </span></span></span><a href="http://www.lindabjorgarnadottir.com/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">Linda
Björg Árnadóttir</span></a><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">, </span><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">Director of Fashion Department, </span><a href="http://english.lhi.is/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">Iceland
Academy of Arts</span></a><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">, and </span><a href="http://www.scintillalimited.com/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">Scintilla
Limited</span></a><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">, Founder and CEO<o:p></o:p></span></h1>
<h1 style="margin-right: 0cm; margin-left: 36pt; font-size: 24pt; font-family: Times; margin-top: 0cm; margin-bottom: 0.0001pt; text-indent: -18pt; ">
<span style="font-size: 10pt; font-family: Calibri; font-weight: normal; "><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'; "> </span></span></span><a href="http://fionashoard.blogspot.com/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">Fiona
Cribben</span></a><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">, Fashion Designer, </span><a href="http://www.ccpgames.com/en/home" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">CCP
Games</span></a><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">/Eve </span><a href="http://www.eveonline.com/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">Online</span></a><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; "><o:p></o:p></span></h1>
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<span style="font-size: 10pt; font-family: Calibri; font-weight: normal; "><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'; "> </span></span></span><a href="http://www.knowledgenetworking.org/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">Robin
Teigland</span></a><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">, Associate Professor, </span><a href="http://www.hhs.se/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">Stockholm
School of Economics</span></a><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">, and Project Leader, </span><a href="http://www.nordicworlds.net/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">NVWN</span></a><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; "><span> </span>(Moderator)<o:p></o:p></span></h1>
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<span style="font-size: 10pt; ">13:30 – 13:45 GMT / 6:30 am – 6:45 am SLT Break<o:p></o:p></span></p>
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<span style="font-size: 10pt; "><o:p> </o:p></span></p>
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<span style="font-size: 10pt; ">13:45-14:15 GMT / 6:45 am – 7:15 am SLT<o:p></o:p></span></p>
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<span style="font-size: 10pt; ">Presentation:</span><span style="font-size: 10pt; "> “Does Space Matter? Exploring the Second Life Fashion Industry and its Value Chain from an Agglomeration/Regional Development Perspective”<o:p></o:p></span></p>
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<span style="font-size: 10pt; font-family: Calibri; "><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'; "> </span></span></span><span style="font-size: 10pt; ">Göran Lindqvist, Principal Associate, </span><a href="http://www.hhs.se/csc/Pages/default.aspx" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">Center
for Strategy and Competitiveness</span></a><span style="font-size: 10pt; ">, Stockholm School of Economics<o:p></o:p></span></p>
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<span style="font-size: 10pt; "><o:p> </o:p></span></p>
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<span style="font-size: 10pt; ">14:15 -14:50 GMT / 7:15 am – 7:50 am SLT<o:p></o:p></span></p>
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<span style="font-size: 10pt; ">Panel: “Creating A Competitive Edge: How do Avapreneurs Achieve Success?”<o:p></o:p></span></p>
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<span style="font-size: 10pt; font-family: Calibri; "><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'; "> </span></span></span><a href="http://thebosl.com/bosl_blog/tag/frolic-mills/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">Frolic
Mills, Founder & CEO, BOSL & CO</span></a><span style="font-size: 10pt; ">Göran Lindqvist, Principal Associate, </span><a href="http://www.hhs.se/csc/Pages/default.aspx" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">Center
for Strategy and Competitiveness</span></a><span style="font-size: 10pt; ">, </span><a href="http://www.hhs.se/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">Stockholm School of Economics</span></a><span style="font-size: 10pt; "><o:p></o:p></span></p>
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<span style="font-size: 10pt; font-family: Calibri; "><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'; "> </span></span></span><a href="http://www.kultgeog.uu.se/about_us/employees/Dominic_Power/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">Dominic
Power</span></a><span style="font-size: 10pt; ">, Professor, </span><a href="http://www.teknat.uu.se/forskning/uu/beskrivning.php?vetenskapsid=0&forskomr=83&id=435&lang=en" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">Department
of Social and Economic Geography, Uppsala University</span></a><span style="font-size: 10pt; "> (Moderator)</span><span style="font-size: 10pt; "><o:p></o:p></span></p>
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<span style="font-size: 10pt; "><o:p> </o:p></span></p>
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<span style="font-size: 10pt; ">14:50-15:00 GMT / 7:50 am – 8:00 am SLT Break<o:p></o:p></span></p>
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<span style="font-size: 10pt; "><o:p> </o:p></span></p>
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<span style="font-size: 10pt; ">15:00-15:50 GMT / 8:00 am – 8:50 am SLT<o:p></o:p></span></p>
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<span style="font-size: 10pt; ">Presentation: “Avatars & the Apparel Industry: Using Emerging 3D technologies to Enable Better Design & Business”<o:p></o:p></span></p>
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<span style="font-size: 10pt; font-family: Calibri; "><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'; "> </span></span></span><span style="font-size: 10pt; "><a href="http://shenlei.com/" style="color: blue; text-decoration: underline; ">Shenlei
Winkler, Founder and CEO, Fashion Research Institute</a><o:p></o:p></span></p>
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<span style="font-size: 10pt; "><o:p> </o:p></span></p>
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<span style="font-size: 10pt; ">15:50-16:00 GMT / 8:50 am – 9:00 am SLT Break<o:p></o:p></span></p>
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<span style="font-size: 10pt; "><o:p> </o:p></span></p>
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<span style="font-size: 10pt; ">16:00-17:15 GMT / 9:00 am – 10:15 am SLT<o:p></o:p></span></p>
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<span style="font-size: 10pt; ">Panel: “Exploring a New World of Value Creation: The Migration of Economic Activity to Virtual Worlds”<o:p></o:p></span></p>
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<span style="font-size: 10pt; font-family: Calibri; "><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'; "> </span></span></span><span style="font-size: 10pt; ">Christian Björkman, Chief Marketing Officer, </span><a href="http://www.mindark.com/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">Mind
Ark</span></a><span style="font-size: 10pt; "> / </span><a href="http://www.entropiauniverse.com/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">Entropia Universe</span></a><span style="font-size: 10pt; "><o:p></o:p></span></p>
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<span style="font-size: 10pt; font-family: Calibri; "><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'; "> </span></span></span><span style="font-size: 10pt; ">Eyjólfur Guðmundsson, Lead Economist, </span><a href="http://www.ccpgames.com/en/home" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">CCP
Games</span></a><span style="font-size: 10pt; "> / </span><a href="http://www.eveonline.com/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">Eve Online</span></a><span style="font-size: 10pt; "><o:p></o:p></span></p>
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<span style="font-size: 10pt; font-family: Calibri; "><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'; "> </span></span></span><span style="font-size: 10pt; ">Thor Olof Philogène, Second Life Monetization, </span><a href="http://lindenlab.com/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">Linden
Lab</span></a><span style="font-size: 10pt; "> / </span><a href="http://secondlife.com/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">Second Life</span></a><span style="font-size: 10pt; "><o:p></o:p></span></p>
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<span style="font-size: 10pt; font-family: Calibri; font-weight: normal; "><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'; "> </span></span></span><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">Robin
Teigland, Associate Professor, </span><a href="http://www.hhs.se/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">Stockholm School of Economics</span></a><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">,
and Project Leader, </span><a href="http://www.nordicworlds.net/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; ">NVWN</span></a><span style="font-size: 10pt; font-family: Cambria; font-weight: normal; "><span> </span>(Moderator)<o:p></o:p></span></h1>
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<span style="font-size: 10pt; "><span> </span><o:p></o:p></span></p>
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<span style="font-size: 10pt; ">17:15 – 17:30 GMT / 10:15 – 10:30 SLT Discussion and Concluding Remarks<o:p></o:p></span></p>
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<i><span style="font-size: 10pt; ">The event is free of charge.</span></i><span style="font-size: 10pt; "> The doors of the event at the </span><a href="http://www.artmuseum.is/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">Reykjavik
Art Museum</span></a><span style="font-size: 10pt; "> – Hafnarhús will be opening at 11:45. Please RSVP by August 22 if you intend to participate at the event at the museum. You can find information on how to get there at </span><a href="http://www.artmuseum.is/desktopdefault.aspx/tabid-2172/3366_read-6270" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">http://www.artmuseum.is/desktopdefault.aspx/tabid-2172/3366_read-6270</span></a><span style="font-size: 10pt; "><o:p></o:p></span></p>
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<span style="font-size: 10pt; ">If you would like any additional information you can contact Robin Teigland at robin.teigland <at> </span><a href="http://hhs.se/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">hhs.se</span></a><span style="font-size: 10pt; "> or
Elia Giovacchini at elia.giovacchini <at> </span><a href="http://fek.su.se/" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; ">fek.su.se</span></a><span class="MsoHyperlink" style="color: blue; text-decoration: underline; "><span style="font-size: 10pt; "><o:p></o:p></span></span></p>
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<span style="font-size: 10pt; "><o:p> </o:p></span>We look forward to seeing you there!</p>
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<o:p> </o:p> </p>
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<i><span style="font-size: 10pt; ">NVWN - The Nordic Virtual Worlds Network is a</span></i><i><span style="font-size: 10pt; font-family: Calibri; ">n international, inter-disciplinary project co-funded by </span></i><a href="http://www.nordicinnovation.org/" style="color: blue; text-decoration: underline; "><i><span style="font-size: 10pt; font-family: Calibri; ">NICe
- the Nordic Innovation Center</span></i></a><i><span style="font-size: 10pt; font-family: Calibri; ">, investigating entrepreneurship and innovation through virtual worlds and the 3D internet: </span></i><a href="http://www.nordicworlds.net/" style="color: blue; text-decoration: underline; "><i><span style="font-size: 10pt; font-family: Calibri; ">http://www.nordicworlds.net</span></i></a><i><span style="font-size: 10pt; font-family: Calibri; "> or
on twitter: #NVWN.</span></i></p>
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