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<DIV><FONT face=Arial><STRONG>First *Effectuation* -
Seminar</STRONG></FONT></DIV>
<DIV><FONT size=2 face=Arial></FONT> </DIV>
<DIV><FONT face=Arial><STRONG>27 - 28 October 2011</STRONG></FONT></DIV>
<DIV><FONT size=2 face=Arial></FONT> </DIV>
<DIV><FONT size=2 face=Arial><STRONG>We are proud to invite you for
the First Effectuation-Seminar with Michael Faschingbauer, Author of the
Book "Effectuation" Management Book of the Year 2010 and <FONT size=2
face=Arial>Prof. Dietmar Grichnik, <FONT size=3 face="Times New Roman"><FONT
size=2 face=Arial>Professor of Entrepreneurship and Technology
Management</FONT>, </FONT>University of St. Gallen.
</FONT></STRONG></FONT></DIV>
<DIV><STRONG><FONT size=2 face=Arial></FONT></STRONG> </DIV>
<DIV><FONT size=2 face=Arial><STRONG>The Seminar will be held October 27 -
28, 2011 in 42113 Wuppertal, Germany. </STRONG></FONT></DIV>
<DIV><STRONG><FONT size=2 face=Arial></FONT></STRONG> </DIV>
<DIV><FONT size=2 face=Arial><STRONG>The deadline for application is September
27, 2011. We are aiming for a group of a maximum of fifteen people.
Applications will be processed as they are received.</STRONG></FONT></DIV>
<DIV><FONT size=2></FONT> </DIV><FONT face=Arial>
<DIV><FONT size=2><STRONG>For seminar and application details please
contact Laura Mathiaszyk <</STRONG></FONT><A
href="mailto:l.mathiaszyk@uni-wuppertal.de"><FONT
size=2><STRONG>l.mathiaszyk@uni-wuppertal.de</STRONG></FONT></A><FONT
size=2><STRONG>> or check <A
href="http://www.effectuation.de">www.effectuation.de</A> (german
language)</STRONG></FONT></DIV>
<DIV><FONT size=2><STRONG>Schumpeter School of Business and Economics,
University of Wuppertal, Germany.</STRONG></FONT></DIV>
<DIV><FONT size=2><BR> </DIV></FONT>
<DIV><FONT size=2><STRONG>Please pass this onto any colleagues who may be
interested.</STRONG></FONT></DIV>
<DIV><FONT size=2></FONT> </DIV>
<DIV><FONT size=2><STRONG>Best regards,</STRONG></FONT></DIV>
<DIV><FONT size=2><STRONG>Laura Mathiaszyk</STRONG></FONT></DIV>
<DIV><FONT size=2></FONT> </DIV>
<DIV><FONT size=2>__________________________________</FONT></DIV>
<DIV><FONT size=2><STRONG>Effectuation is...</STRONG></FONT></DIV>
<DIV><FONT size=2></FONT> </DIV>
<DIV><FONT size=2><EM><STRONG>"Effectuation is</STRONG></EM> an idea with a
sense of purpose - a desire to improve the state of the world and the lives of
individuals by enabling the <STRONG>creation</STRONG> of firms, products,
markets, services, and ideas.</FONT></DIV>
<DIV><FONT size=2></FONT> </DIV>
<DIV><FONT size=2><STRONG><EM>Effectual reasoning is</EM> </STRONG>a type of
<STRONG>human problem solving</STRONG> developed from a cognitive science based
study of 27 founders of companies ranging in size from $200M to $6.5B.
Effectuation articulates a dynamic and iterative process of creating new
artifacts in the world. Effectual reasoning is a type of human problem solving
that takes the future as fundamentally unpredictable, yet controllable through
human action; the environment as constructible through choice; and goal as
negotiated residuals of stakeholder commitments rather than as pre-existent
preference orderings. </FONT></DIV>
<DIV><FONT size=2></FONT> </DIV>
<DIV><FONT size=2><EM><STRONG>Effectuation is</STRONG></EM> a logic of
<STRONG>entrepreneurial expertise</STRONG>. What makes great entrepreneurs isn’t
genetic or personality traits, risk-seeking behavior, money, or unique vision.
Effectuation research has found that there is a science to entrepreneurship and
that great entrepreneurs across industries, geographies, and time use a common
logic, or thinking process, to solve entrepreneurial problems. Effectuation is a
logic of entrepreneurial expertise that both novice and experienced
entrepreneurs can use in the highly unpredictable start-up phase of a venture to
reduce failure costs for the entrepreneur" (Stuart Read, SEA).</FONT></DIV>
<DIV><FONT size=2></FONT> </DIV>
<DIV><FONT size=2><STRONG>For more information please visit </STRONG><A
href="http://www.effectuation.org"><STRONG>www.effectuation.org</STRONG></A><STRONG> (Society
for Effectual Action) or .... <A
href="http://www.effectuation.de">www.effectuation.de</A> (german)</STRONG></FONT></DIV>
<DIV><STRONG><FONT size=2></FONT></STRONG> </DIV>
<DIV><STRONG><FONT size=2></FONT></STRONG> </DIV>
<DIV><STRONG><FONT size=2></FONT></STRONG> </DIV>
<DIV><FONT
size=2>_______________________________________</FONT></FONT></DIV></BODY></HTML>