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<p style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" class="MsoNormal" align="center"><b><span style="FONT-SIZE: 16pt"><font face="Times New Roman"><u>Call for Cases</u></font></span></b></p>
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<p style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" class="MsoNormal" align="center"><b><u><font size="3"><font face="Times New Roman">Proposal Submission Deadline: November 21, 2011</font></font></u></b></p>
<p style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" class="MsoNormal" align="center"><b><u><font size="3"><font face="Times New Roman">Towards a Sustainable Society in the MENA Region: Roadmap and Priorities</font></font></u></b></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><b><font size="3"><font face="Times New Roman">Introduction</font></font></b></p>
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<p style="TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt" class="MsoNormal"><font size="3" face="Times New Roman">Sustainability is a critical scientific domain on the global agenda at present times. Scholarly discourse around the topic revolves around three basic dimensions: Social, economic, and environmental aspects. Topics such as consumer ethics, the hazards of consumerism especially to vulnerable groups, business and marketing ethics, cause-related marketing, green chemistry, energy-efficient households, clean consumer technologies, amongst many others, have all pointed direction toward the criticality of sustaining the living practices of the present generation without forsaking the coming ones. This will only be achieved via the establishment of sustainable societies, which require both the awareness and the engagement of multiple stakeholders; including governments, private sector, individuals, and civil society organizations at large.</font></p>
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<p style="TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt" class="MsoNormal"><font size="3" face="Times New Roman">Within this framework, the notion of Corporate Social Responsibility (CSR) has specifically achieved rapid popularity within private corporate organizations, NGOs and public institutions since corporates represent a powerful force in today’s global society. For most emerging economies in the Middle East and North Africa region, CSR is mostly referred to as philanthropic donations to charity organizations. Over the past 5 years, the understanding of the CSR concept and attention to its significance seriously evolved. CSR policies in structured institutions have extended their role to aim at positively impacting society by offering community-based services using a managerial approach, positively impacting both social and environmental performances and gains to society at large, as well as the different sectors’ growth.<span> </span>The creation of a total sustainable society, however, is based on a heavy extension of the notion of social responsibility equally to all stakeholders, including individuals themselves.</font></p>
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<p style="TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><font size="3">Out of a firm belief in the role of civil society and multi-stakeholder engagement in the creation of sustainable societies in the MENA region, t</font><span style="FONT-SIZE: 11pt">he Business and Society Research Cluster (BSRC) at the German University in Cairo, El-Khazindar Business Research and Case Center together with the John D. Gerhart Center for Philanthropy and Civic Engagement at the American University in Cairo, and Misr El-Kheir Foundation, Egypt (MEK) would like to invite writers to submit case studies for the Conference </span><font size="3"><b><i>Towards a Sustainable Society in the MENA Region: Roadmap and Priorities</i></b>, which will be taking place at Dusit Thani hotel, New Cairo City, on <b>March 1<sup>st</sup> and 2<sup>nd</sup> 2012</b>. Outstanding case studies will be published in a special issue of the <i>The MENA Journal of Case-Studies</i> published by IBIMA Publishing (</font></font><a href="http://www.ibimapublishing.com/journals/MENA/mena" target="_blank"><font size="3" face="Times New Roman">http://www.ibimapublishing.com/journals/MENA/mena</font></a><font size="3" face="Times New Roman">). The special issue will be co-edited by Dr. Ahmed Tolba, Assistant Professor of Marketing, AUC (</font><a href="mailto:ahmedtolba@aucegypt.edu" target="_blank"><span style="FONT-SIZE: 11pt"><font face="Times New Roman">ahmedtolba@aucegypt.edu</font></span></a><font face="Times New Roman"><span><span style="FONT-SIZE: 11pt"><u><font color="#0000ff">)</font></u></span></span><font size="3">, and Dr. Noha El-Bassiouny, Lecturer of Marketing at the GUC (</font></font><a href="mailto:noha.elbassiouny@guc.edu.eg" target="_blank"><span style="FONT-SIZE: 11pt"><font face="Times New Roman">noha.elbassiouny@guc.edu.eg</font></span></a><font face="Times New Roman"><span><span style="FONT-SIZE: 11pt"><u><font color="#0000ff">)</font></u></span></span><font size="3">.</font></font></p>
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<p style="TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt" class="MsoNormal"><font size="3"><font face="Times New Roman"><span><span style="BACKGROUND: white; COLOR: #1f1f1f">Speakers at the conference will include representatives of NGOs, academia, civil society organizations, private sector, state institutions, as well as other significant stakeholders. International keynote speakers will also be invited to showcase potential knowledge transfers about the topic to the MENA region (<i>to be confirmed shortly</i>). </span></span><span></span></font></font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="FONT-SIZE: 5pt"><font face="Times New Roman"> </font></span><b><font size="3"><font face="Times New Roman">Overall Objective </font></font></b></p>
<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="FONT-SIZE: 11pt"><font face="Times New Roman">The objective is to publish and present high-quality case studies on roles and initiatives of the different stakeholders, including government, NGO’s, and private organizations, in the MENA region aiming at the creation of an overall sustainable society.</font></span></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><b><font size="3" face="Times New Roman"> </font></b><b><font size="3"><font face="Times New Roman">Target Audience</font></font></b></p>
<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="FONT-SIZE: 11pt"><font face="Times New Roman">Professionals, researchers, professors and case writers interested in writing case studies about sustainability issues and corporate social responsibility in the <u>MENA region</u></font></span></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><b><font size="3"><font face="Times New Roman">Recommended Topics</font></font></b></p>
<p style="MARGIN: 0in 0in 0pt 0.5in"><span style="FONT-FAMILY: Symbol; FONT-SIZE: 11pt"><span>·<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span dir="ltr"></span><span style="FONT-SIZE: 11pt"><font face="Times New Roman">Creating an Ethical Consumer Society: What are the multifacets of consumer ethics? What are the issues revolving around consumer labels such as fair trade and organic seals? What is the subsequent role of individual responsibility in consumption-related activities? </font></span></p>
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<p style="MARGIN: 0in 0in 0pt 0.5in"><span style="FONT-FAMILY: Symbol; FONT-SIZE: 11pt"><span>·<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span dir="ltr"></span><span style="FONT-SIZE: 11pt"><font face="Times New Roman">Sustainable Consumption: How are sustainability issues addressed especially with respect to water consumption and energy use? What are examples of social, economic, and environmental/ecological issues in sustainable consumption?</font></span></p>
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<p style="MARGIN: 0in 0in 0pt 0.5in"><span style="FONT-FAMILY: Symbol; FONT-SIZE: 11pt"><span>·<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span dir="ltr"></span><span style="FONT-SIZE: 11pt"><font face="Times New Roman">Corporate Social Responsibility: How do companies in the MENA region address CSR issues? What models exist? How do consumers perceive CSR in a developing country context?</font></span></p>
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<p style="MARGIN: 0in 0in 0pt 0.5in"><span style="FONT-FAMILY: Symbol; FONT-SIZE: 11pt"><span>·<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span dir="ltr"></span><span style="FONT-SIZE: 11pt"><font face="Times New Roman">Business Ethics: What codes of ethical conduct exist within organizations in the MENA region? What ethical dilemmas emerge and how are they handled? What is the role of government and public administration in this discourse?</font></span></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><b><font size="3"><font face="Times New Roman">Submission Procedure</font></font></b></p>
<p style="TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="FONT-SIZE: 11pt"><font face="Times New Roman">Interested authors are invited to submit a <b>one-page abstract</b> about the case study<span> concept<b> </b></span>on<b> <u>November 21<sup>st</sup>, 2011</u></b><span> to </span></font></span><a href="mailto:ahmedtolba@aucegypt.edu" target="_blank"><span style="FONT-SIZE: 11pt"><font face="Times New Roman">ahmedtolba@aucegypt.edu</font></span></a><span style="FONT-SIZE: 11pt"><font face="Times New Roman"> and </font></span><a href="mailto:noha.elbassiouny@guc.edu.eg" target="_blank"><span style="FONT-SIZE: 11pt"><font face="Times New Roman">noha.elbassiouny@guc.edu.eg</font></span></a><span style="FONT-SIZE: 11pt"><font face="Times New Roman">. The abstract should include a cover page with the name, affiliations, and contacts of the authors (names should not appear on the following pages), as well as 1-2 single-spaced pages covering the company name, the focus of the case, a brief summary and the main idea of the case including the management area(s) covered. Upon acceptance of your abstract, you will be invited to submit the final case. Full cases are expected to be submitted by <strong><u>January 16<sup>th</sup>, 2012</u></strong> to </font></span><a href="mailto:ahmedtolba@aucegypt.edu" target="_blank"><span style="FONT-SIZE: 11pt"><font face="Times New Roman">ahmedtolba@aucegypt.edu</font></span></a><span style="FONT-SIZE: 11pt"><font face="Times New Roman"> and </font></span><a href="mailto:noha.elbassiouny@guc.edu.eg" target="_blank"><span style="FONT-SIZE: 11pt"><font face="Times New Roman">noha.elbassiouny@guc.edu.eg</font></span></a><font face="Times New Roman"><span style="FONT-SIZE: 11pt">. <span> </span></span><span style="FONT-SIZE: 5pt"></span></font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><b><font size="3"><font face="Times New Roman">Guidelines</font></font></b></p>
<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="FONT-SIZE: 11pt"><font face="Times New Roman">Kindly find the relevant guidelines on the following page. Sample case studies can be found at </font></span><a href="http://www.aucegypt.edu/Business/kcc/Pages/KCCCaseStudies.aspx" target="_blank"><span style="FONT-SIZE: 11pt"><font color="#800080" face="Times New Roman">http://www.aucegypt.edu/Business/kcc/Pages/KCCCaseStudies.aspx</font></span></a><font face="Times New Roman"><span style="FONT-SIZE: 11pt">. </span><span style="FONT-SIZE: 5pt"></span></font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><b><font size="3"><font face="Times New Roman">Important Dates</font></font></b></p>
<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><b><span style="FONT-SIZE: 11pt">November 21<sup>st</sup> 2011</span></b><span style="FONT-SIZE: 11pt">:<span> </span>Proposal Submission Deadline</span></font></p>
<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><b><span style="FONT-SIZE: 11pt">December 5<sup>th</sup> 2011:</span></b><span style="FONT-SIZE: 11pt"> Notification of Acceptance</span></font></p>
<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><b><span style="FONT-SIZE: 11pt">January 16<sup>th</sup>, 2012:<span> </span></span></b><span style="FONT-SIZE: 11pt">Full Case Submission</span></font></p>
<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><b><span style="FONT-SIZE: 11pt">March 1<sup>st</sup> and 2<sup>nd</sup>, 2012</span></b><span style="FONT-SIZE: 11pt">:<span> </span>Conference</span></font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font size="3"><font face="Times New Roman"><b>Registration Fees $200 </b>(special rates available for Egyptian residents – please contact </font></font><a href="mailto:kcc@aucegypt.edu" target="_blank"><font size="3" face="Times New Roman">kcc@aucegypt.edu</font></a><font size="3" face="Times New Roman">) </font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font size="3"><font face="Times New Roman"><b>Corporate Sponsors (</b><i>to be confirmed shortly</i><b>)</b></font></font></p><br clear="all">
<p style="LINE-HEIGHT: 115%"><span><strong><font size="3"><font face="Times New Roman">Author Guidelines </font></font></strong></span></p>
<p style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" align="center"><span style="FONT-FAMILY: 'Times New Roman', 'serif'; FONT-SIZE: 12pt">Author full name, Affiliation, City, Country, and E-mail address (10 pt – times new Roman)</span></p>
<p style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" align="center"><span style="FONT-FAMILY: 'Times New Roman', 'serif'; FONT-SIZE: 12pt">(Add one line for each additional author)</span></p>
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<p style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt" align="left"><b><span style="COLOR: #333399; FONT-SIZE: 12pt" lang="EN-GB"><font face="Times New Roman">Case-Study Format</font></span></b></p>
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<p style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 12pt" lang="EN-GB"><font face="Times New Roman">Format: Cases should be submitted in a Word Document (Times New Roman 12)</font></span></p>
<p style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 12pt" lang="EN-GB"><font face="Times New Roman">Length: 2100 words minimum</font></span></p>
<p style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: 'Times New Roman', 'serif'; FONT-SIZE: 12pt">All papers must be formatted for A4 paper-One Column. All papers must be submitted in Microsoft Word format.<span> </span></span></p>
<p style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: 'Times New Roman', 'serif'; FONT-SIZE: 12pt">Margins for the whole paper:</span></p>
<p style="MARGIN: 0in 0in 0pt 0.5in"><span style="FONT-FAMILY: 'Times New Roman', 'serif'; FONT-SIZE: 12pt"><span>-<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span dir="ltr"></span><span style="FONT-FAMILY: 'Times New Roman', 'serif'; FONT-SIZE: 12pt">Top and Bottom Margins: 33 mm (1.3 inch)</span></p>
<p style="MARGIN: 0in 0in 0pt 0.5in"><span style="FONT-FAMILY: 'Times New Roman', 'serif'; FONT-SIZE: 12pt"><span>-<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span dir="ltr"></span><span style="FONT-FAMILY: 'Times New Roman', 'serif'; FONT-SIZE: 12pt">Left and Right Margins: 33 mm (1.3 inch).</span></p>
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<p style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt" align="left"><font face="Times New Roman"><span style="FONT-SIZE: 12pt" lang="EN-GB">Forms: Mandatory Company/organization Release form to be filled and signed. To download, please visit</span><span style="FONT-SIZE: 12pt"></span></font></p>
<p style="TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt 0.5in" class="MsoNormal"><a href="http://www.aucegypt.edu/Business/kcc/Pages/OnlineForms.aspx" target="_blank"><span><font size="3" face="Times New Roman">http://www.aucegypt.edu/Business/kcc/Pages/OnlineForms.aspx</font></span></a><span><font size="3"><font face="Times New Roman"> <span> </span></font></font></span></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><b><span style="COLOR: #333399"><font size="3" face="Times New Roman">Author(s) Information</font></span></b><span><br><br></span></p>
<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span><font size="3"><font face="Times New Roman">The document should include on the first page:<br><br>- Full author(s) names<br>- Complete affiliation names and addresses<br>
- E-mail addresses for all authors<br>- Contact author (if available)<br><br>Author(s) information should not be available anywhere else in the paper. Do not include author information in the header/footer of the paper.<br>
<br><b><span style="COLOR: #333399">Abstract</span></b><br><br>Use the word “Abstract” as the title for the abstract section. The abstract should be no more than 250 words. It should capture research motivation, research Design/methodology, and main findings and implications. The abstract should provide an excellent summary of the paper.<br>
<br><br><b><span style="COLOR: #333399"></span></b></font></font></span></p><b><span style="FONT-FAMILY: 'Times New Roman', 'serif'; COLOR: #333399; FONT-SIZE: 12pt">Introduction<br></span></b><span style="FONT-FAMILY: 'Times New Roman', 'serif'; FONT-SIZE: 12pt"><br>
This section should follow keywords. This section should provide background of the study and highlight research motivation. <br><br><b><span style="COLOR: #333399">The Main Body of the Case</span></b> <br><br>Two categories of heading are defined: ‘Heading’ (Bold, Left, 12 pt) with 10 point space before paragraph for the first level headings and ‘Subheading’ (Italic, Left) for the subsidiary level. <br>
<br>Body text is set in ‘Text’ style (Justified). Paragraphs are separated by a separate line.<br><br><b><span style="COLOR: #333399">Figures and Tables</span></b><br><br>Include figures and tables within the body of your paper. DO NOT design your figures using Microsoft word in bits and pieces. This will cause the figure to be distorted during formatting and production. You have to use a drawing tool and import the figure to word. <br>
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<div style="MARGIN: 0in 0in 12pt" class="MsoNormal"><span><font size="3"><font face="Times New Roman">Fig 1. Internet Usage & E-government access</font></font></span></div>
<div style="MARGIN: 0in 0in 12pt" class="MsoNormal"><font face="Times New Roman"><font size="3"><span> </span><span style="FONT-STYLE: normal; FONT-SIZE: 12pt" lang="EN-GB">Table 1: table title here</span></font></font></div>
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<p style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" align="center"><b><span style="FONT-STYLE: normal; FONT-SIZE: 12pt" lang="EN-GB"><font face="Times New Roman">Per country</font></span></b></p></td>
<td style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: #ece9d8; PADDING-BOTTOM: 0in; BACKGROUND-COLOR: transparent; PADDING-LEFT: 5.4pt; WIDTH: 135pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; BORDER-RIGHT: windowtext 1pt solid; PADDING-TOP: 0in" valign="top" width="180">
<p style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" align="center"><b><span style="FONT-STYLE: normal; FONT-SIZE: 12pt" lang="EN-GB"><font face="Times New Roman">Per continent</font></span></b></p></td></tr>
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<p style="MARGIN: 0in 0in 0pt"><span style="FONT-STYLE: normal; FONT-SIZE: 12pt" lang="EN-GB"><font face="Times New Roman">Internet Usage</font></span></p></td>
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<p style="MARGIN: 0in 0in 0pt"><span style="FONT-STYLE: normal; FONT-SIZE: 12pt" lang="EN-GB"><font face="Times New Roman">E-government </font></span></p></td>
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<div style="MARGIN: 0in 0in 12pt" class="MsoNormal"><span><font size="3"><font face="Times New Roman">Figures’ titles should be under the figure. Tables’ titles should be above the table.<br><br>Make sure you have permission of any previously published figure or table from publishers and/or authors. This is the sole responsibility of the author(s). <br>
<br><b><span style="COLOR: #333399">References</span></b><br><br>References section should be at the end of the case. References to previously published research studies must be in APA style. References should be arranged alphabetically without numbers. Keep one blank line between each two references. </font></font></span></div>
<b><span style="FONT-FAMILY: 'Times New Roman', 'serif'; COLOR: #333399; FONT-SIZE: 12pt">Referencing Published Research within Text</span></b><span style="FONT-FAMILY: 'Times New Roman', 'serif'; FONT-SIZE: 12pt"><br>
<a name="13353b7b5eacc48d__GoBack"></a><br>References to previously published research studies must in Harvard style. Author(s) should make every effort to ensure completeness, accuracy and consistency of each reference.<br>
Examples:<br>- In a research study by Ackoff (1961) …..<br>- Gibberd et al (1991) mentioned……<br>- In the book by Dunlop and Williams (1989) ……<br><br><br></span><font color="#888888"><br>-- <br>
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<div>El-Khazindar Business Research and Case Center (KCC)<br>School of Business<br>The American University in Cairo<br>Tel: (202) 2615-3413<br>E-mail: <a href="mailto:kcc@aucegypt.edu" target="_blank">kcc@aucegypt.edu</a></div>
<div><a href="http://www.aucegypt.edu/business/kcc/Pages/AboutKCC.aspx" target="_blank">http://www.aucegypt.edu/business/kcc/Pages/AboutKCC.aspx</a></div></div><br></font></div></div><br></div>