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<div class=Section1><pre><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>We are happy to announce that JITTA Volume 12 Issue 2 has been published.<o:p></o:p></span></pre><pre><span
style='font-size:12.0pt;font-family:"Arial","sans-serif"'>The journal can be accessed on the AIS Electronic Library at<o:p></o:p></span></pre><pre><span
style='font-size:12.0pt;font-family:"Arial","sans-serif"'><a
href="http://aisel.aisnet.org/jitta/">http://aisel.aisnet.org/jitta/.</a><o:p></o:p></span></pre>
<p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt'>In this issue we publish two
very different articles that both study aspects of the Internet. The first
examines banner advertisements in political Weblogs. The author utilized social
network analysis to study a large number of banner ads in both liberal and
conservative Weblogs (Hunter 2011). He developed a pricing model for such
Weblogs and concluded that advertising prices are dependent on number of
impressions, the size and location of the ad, the number of competing ads, and
the position that the Weblog occupies within its competitive environment.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt'>The second article looks at
espoused culture and how it influences the acceptance of online services in
Nigeria (Udo and Bagchi 2011). The authors used a survey methodology and
analyzed its results with Partial Least Squares. They found that cultural
dimensions (Power Distance, Masculinity/Femininity, Individualism/Collectivism,
and Uncertainty Avoidance) have a moderating effect on a number of
relationships in their model.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt'>REFERENCES<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt'>Hunter, S.D., “Pricing
banner advertisements in a social network of political Weblogs,” <i>Journal
of Information Technology Theory and Application (JITTA)</i>, 2011, 12:2, pp.
5–24.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt'>Udo, G.J. and K.K. Bagchi,
“Understanding the influence of espoused culture on acceptance of online
services in a developing country,” <i>Journal of Information Technology
Theory and Application (JITTA)</i>, 2011, 12:2, pp. 25–46.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
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