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style="FONT-FAMILY: 'Arial','sans-serif'; BACKGROUND: white; COLOR: black; FONT-SIZE: 10pt">CALL
FOR PAPERS</SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: black; FONT-SIZE: 10pt"><BR
style="WIDOWS: 2; ORPHANS: 2; WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"><SPAN
class=apple-style-span><SPAN style="BACKGROUND: white">18th Americas Conference
on Information Systems</SPAN></SPAN></SPAN><BR
style="WIDOWS: 2; ORPHANS: 2; WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"><SPAN
class=apple-style-span><SPAN style="BACKGROUND: white"><SPAN
style="WIDOWS: 2; ORPHANS: 2; FLOAT: none; WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px">Seattle,
Washington, August 9-12, 2012</SPAN></SPAN></SPAN><BR
style="WIDOWS: 2; ORPHANS: 2; WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"><BR
style="WIDOWS: 2; ORPHANS: 2; WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"><SPAN
class=apple-style-span><SPAN style="BACKGROUND: white"><SPAN
style="WIDOWS: 2; ORPHANS: 2; FLOAT: none; WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px">Track:
Virtual Communities and Virtual Worlds</SPAN></SPAN><BR><SPAN
class=apple-style-span><SPAN style="BACKGROUND: white"><SPAN
style="WIDOWS: 2; ORPHANS: 2; FLOAT: none; WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px">Minitrack:
Customer Engagement in Virtual Communities and Virtual
Worlds</SPAN></SPAN></SPAN><B style="mso-bidi-font-weight: normal"><SPAN
style="FONT-FAMILY: 'Verdana','sans-serif'; FONT-SIZE: 11pt; mso-fareast-language: ZH-HK"><o:p></o:p></SPAN></B></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><B
style="mso-bidi-font-weight: normal"><SPAN
style="FONT-FAMILY: 'Verdana','sans-serif'; FONT-SIZE: 11pt; mso-fareast-language: ZH-HK"><o:p> </o:p></SPAN></B></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">DESCRIPTION<o:p></o:p></SPAN></P>
<P
style="TEXT-JUSTIFY: inter-ideograph; TEXT-ALIGN: justify; TEXT-INDENT: 21.3pt; MARGIN: 0in 0in 0pt; mso-char-indent-count: 2.13"
class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">The
rise of new media channels during the last few years has changed the way
consumers communicate and exchange information. Most major companies now build
virtual communities and virtual worlds on blogs, Facebook Fan Pages, Twitter,
Second Life, and the like in an attempt to manage customer relationships through
customer engagement and participation in these online social platforms.
Customers can easily communicate their opinions, exchange product information,
and rate companies and their offerings on online product-review communities.
They can freely join their favorite online brand communities and engage in those
communities through dynamic communication processes (e.g., providing comments on
pictures and videos related to the brand or company). Customers can even be
involved in product development as developers solicit input from customers on
blogs and virtual worlds. These behavioral expressions by customers reflect
their engagement in virtual communities and virtual worlds.
<o:p></o:p></SPAN></P>
<P
style="TEXT-JUSTIFY: inter-ideograph; TEXT-ALIGN: justify; TEXT-INDENT: 21.3pt; MARGIN: 0in 0in 0pt; mso-char-indent-count: 2.13"
class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Recently,
customer engagement and participation in virtual communities and virtual worlds
has become a subject of research in the IS area. The main purpose of this
mini-track is to provide a forum for the exchange of research ideas and best
practices related to customer engagement in these online social platforms. It
also aims to raise awareness in terms of the latest trends and developments in
virtual communities and virtual worlds, and address the challenges of
encouraging and managing customer engagement in these platforms. This minitrack
is open to all types of research, conceptual or empirical. Examples of possible
topics of interest include (but are not limited to):<o:p></o:p></SPAN></P>
<P
style="TEXT-INDENT: -15.2pt; MARGIN: 0in 0in 0pt 35.45pt; mso-list: l0 level1 lfo1; tab-stops: list 35.45pt"
class=MsoNormal><SPAN
style="FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN
style="mso-list: Ignore">§<SPAN style="FONT: 7pt 'Times New Roman'">
</SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Models
of customer engagement and participation in virtual communities and virtual
worlds</SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt"><o:p></o:p></SPAN></P>
<P
style="TEXT-INDENT: -15.2pt; MARGIN: 0in 0in 0pt 35.45pt; mso-list: l0 level1 lfo1; tab-stops: list 35.45pt"
class=MsoNormal><SPAN
style="FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN
style="mso-list: Ignore">§<SPAN style="FONT: 7pt 'Times New Roman'">
</SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">User-generated
content in virtual communities and virtual worlds</SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt"><o:p></o:p></SPAN></P>
<P
style="TEXT-INDENT: -15.2pt; MARGIN: 0in 0in 0pt 35.45pt; mso-list: l0 level1 lfo1; tab-stops: list 35.45pt"
class=MsoNormal><SPAN
style="FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN
style="mso-list: Ignore">§<SPAN style="FONT: 7pt 'Times New Roman'">
</SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Electronic
word of mouth and online brand reputation management in virtual communities and
virtual Worlds</SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt"><o:p></o:p></SPAN></P>
<P
style="TEXT-INDENT: -15.2pt; MARGIN: 0in 0in 0pt 35.45pt; mso-list: l0 level1 lfo1; tab-stops: list 35.45pt"
class=MsoNormal><SPAN
style="FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN
style="mso-list: Ignore">§<SPAN style="FONT: 7pt 'Times New Roman'">
</SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Customer
engagement and marketing intelligence</SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt"><o:p></o:p></SPAN></P>
<P
style="TEXT-INDENT: -15.2pt; MARGIN: 0in 0in 0pt 35.45pt; mso-list: l0 level1 lfo1; tab-stops: list 35.45pt"
class=MsoNormal><SPAN
style="FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN
style="mso-list: Ignore">§<SPAN style="FONT: 7pt 'Times New Roman'">
</SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Customer
engagement and customer knowledge management</SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt"><o:p></o:p></SPAN></P>
<P
style="TEXT-INDENT: -15.2pt; MARGIN: 0in 0in 0pt 35.45pt; mso-list: l0 level1 lfo1; tab-stops: list 35.45pt"
class=MsoNormal><SPAN
style="FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN
style="mso-list: Ignore">§<SPAN style="FONT: 7pt 'Times New Roman'">
</SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Customer
engagement and prosumers</SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt"><o:p></o:p></SPAN></P>
<P
style="TEXT-INDENT: -15.2pt; MARGIN: 0in 0in 0pt 35.45pt; mso-list: l0 level1 lfo1; tab-stops: list 35.45pt"
class=MsoNormal><SPAN
style="FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN
style="mso-list: Ignore">§<SPAN style="FONT: 7pt 'Times New Roman'">
</SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Customer
relationship management (e.g., satisfaction, trust, loyalty) and customer
engagement in virtual communities and virtual worlds</SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt"><o:p></o:p></SPAN></P>
<P
style="TEXT-INDENT: -15.2pt; MARGIN: 0in 0in 0pt 35.45pt; mso-list: l0 level1 lfo1; tab-stops: list 35.45pt"
class=MsoNormal><SPAN
style="FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN
style="mso-list: Ignore">§<SPAN style="FONT: 7pt 'Times New Roman'">
</SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Social
network analysis and customer engagement in virtual communities and virtual
worlds</SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt"><o:p></o:p></SPAN></P>
<P
style="TEXT-INDENT: -15.2pt; MARGIN: 0in 0in 0pt 35.45pt; mso-list: l0 level1 lfo1; tab-stops: list 35.45pt"
class=MsoNormal><SPAN
style="FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN
style="mso-list: Ignore">§<SPAN style="FONT: 7pt 'Times New Roman'">
</SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Platform
differentiation and customer engagement effectiveness</SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt"><o:p></o:p></SPAN></P>
<P
style="TEXT-INDENT: -15.2pt; MARGIN: 0in 0in 0pt 35.45pt; mso-list: l0 level1 lfo1; tab-stops: list 35.45pt"
class=MsoNormal><SPAN
style="FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN
style="mso-list: Ignore">§<SPAN style="FONT: 7pt 'Times New Roman'">
</SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Customer
engagement in mobile social platforms </SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt"><o:p></o:p></SPAN></P>
<P
style="TEXT-INDENT: -15.2pt; MARGIN: 0in 0in 0pt 35.45pt; mso-list: l0 level1 lfo1; tab-stops: list 35.45pt"
class=MsoNormal><SPAN
style="FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN
style="mso-list: Ignore">§<SPAN style="FONT: 7pt 'Times New Roman'">
</SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Legal
and ethical aspects of customer engagement in virtual communities and virtual
worlds</SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt"><o:p></o:p></SPAN></P>
<P
style="TEXT-INDENT: -15.2pt; MARGIN: 0in 0in 0pt 35.45pt; mso-list: l0 level1 lfo1; tab-stops: list 35.45pt"
class=MsoNormal><SPAN
style="FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN
style="mso-list: Ignore">§<SPAN style="FONT: 7pt 'Times New Roman'">
</SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Future
trends of customer engagement in virtual communities and virtual
worlds</SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt"><o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Verdana','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK"><o:p> </o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-pagination: widow-orphan"
class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: black; FONT-SIZE: 10pt; mso-fareast-language: EN-US; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt">IMPORTANT
DATES</SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: black; FONT-SIZE: 10pt; mso-fareast-language: EN-US; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt"><BR></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: black; FONT-SIZE: 10pt; mso-fareast-language: EN-US; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt">January
2, 2012 Manuscript Central will start accepting paper
submissions</SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: black; FONT-SIZE: 10pt; mso-fareast-language: EN-US; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt"><BR></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: black; FONT-SIZE: 10pt; mso-fareast-language: EN-US; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt">March
1, 2012 Deadline for paper submissions</SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: black; FONT-SIZE: 10pt; mso-fareast-language: EN-US; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt"><BR></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: black; FONT-SIZE: 10pt; mso-fareast-language: EN-US; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt">April
2, 2012 Authors will be notified of acceptances on or about this
date</SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: black; FONT-SIZE: 10pt; mso-fareast-language: EN-US; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt"><BR></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: black; FONT-SIZE: 10pt; mso-fareast-language: EN-US; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt">April
20, 2012 For accepted papers, camera-ready copy due</SPAN><SPAN
style="FONT-FAMILY: 'Times New Roman','serif'; mso-fareast-language: EN-US; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-pagination: widow-orphan"
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SITE</SPAN><SPAN
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title="http://mc.manuscriptcentral.com/amcis2012
CTRL + Click to follow link"
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CTRL + Click to follow link">http://mc.manuscriptcentral.com/amcis2012</SPAN></A></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; BACKGROUND: white; COLOR: black; FONT-SIZE: 10pt; mso-fareast-language: EN-US; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt"><BR
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style="FONT-FAMILY: 'Times New Roman','serif'; mso-fareast-language: EN-US; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">CHAIRS’
CONTACT INFORMATION<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK"><o:p> </o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Christy
M.K. Cheung (Primary Contact Person)<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Associate
Professor<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Department
of Finance and Decision Sciences <o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">School
of Business<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Hong
Kong Baptist University<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Kowloon
Tong, Hong Kong<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Tel:
+852 3411 2102<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Fax:
+852 3411 5855<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Email:
<A href="mailto:ccheung@hkbu.edu.hk"><FONT
color=#0000ff>ccheung@hkbu.edu.hk</FONT></A><o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Website:
<A href="http://www.christycheung.com/"><FONT
color=#0000ff>www.christycheung.com</FONT></A><o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK"><o:p> </o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Bo
Sophia Xiao<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Assistant
Professor<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Computing
& Information Systems<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Department
of Computer Science <o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Hong
Kong Baptist University<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Kowloon
Tong, Hong Kong<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Tel:
+852 3411 5818<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Email:
boxiao@comp.hkbu.edu.hk<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Website:
</SPAN><SPAN style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt"><A
href="http://www.sophiexiao.net/"><FONT
color=#0000ff>http://www.sophiexiao.net/</FONT></A></SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK"><o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK"><o:p> </o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Matthew
K.O. Lee<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Chair
Professor of E-Commerce & Information Systems<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">College
of Business<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">City
University of Hong Kong<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Kowloon
Tong, Hong Kong<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Tel:
+852 2 788 7348<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Fax:
+852 2 788 8192<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Email:
ismatlee@cityu.edu.hk<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK">Web:
<A href="http://www.fb.cityu.edu.hk/mlee"><FONT
color=#0000ff>http://www.fb.cityu.edu.hk/mlee</FONT></A><o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK"><o:p> </o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Verdana','sans-serif'; FONT-SIZE: 10pt; mso-fareast-language: ZH-HK"><o:p> </o:p></SPAN></P></SPAN></FONT></DIV><BR>
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