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<p class="MsoNormal">After a decade of my research and teaching in the areas of telecommunications markets, economics, technology, regulation and policy, I am pleased to announce that my book titled “<b><span style="color:red">Telecom Revolution in India: Technology,
Regulation and Policy</span></b>” (<b><span style="color:#4F6228">ISBN-13: 978-0-19-807553-0; ISBN-10: 0-19-807553-7</span></b>) has been published by the
<b><span style="color:#7030A0">Oxford University Press (OUP) India</span></b> in its 100<sup>th</sup> anniversary edition.
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><span style="color:red">For those in India, the book is available at:<o:p></o:p></span></b></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">OUP India: <a href="http://www.oup.co.in/search_detail.php?id=146057">
http://www.oup.co.in/search_detail.php?id=146057</a><o:p></o:p></p>
<p class="MsoNormal">IndiaPlaza: <a href="http://www.indiaplaza.com/telecom-revolution-in-india-varadharajan-sridhar/books/9780198075530.htm">
http://www.indiaplaza.com/telecom-revolution-in-india-varadharajan-sridhar/books/9780198075530.htm</a><o:p></o:p></p>
<p class="MsoNormal">Flipkart: <a href="http://www.flipkart.com/books/0198075537?_l=D_k8wB9qSBgwTAMYbUNz_g--&_r=98eeBwD6Nqo9fqjXbA2pnA--&ref=21bb3da5-01f2-42b6-ab19-580a6f4a113e">
http://www.flipkart.com/books/0198075537?_l=D_k8wB9qSBgwTAMYbUNz_g--&_r=98eeBwD6Nqo9fqjXbA2pnA--&ref=21bb3da5-01f2-42b6-ab19-580a6f4a113e</a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><span style="color:red">For those in UK and US pre-order of the book is available at:<o:p></o:p></span></b></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">OUP UK: <a href="http://ukcatalogue.oup.com/product/9780198075530.do">
http://ukcatalogue.oup.com/product/9780198075530.do</a><o:p></o:p></p>
<p class="MsoNormal">OUP USA: <a href="http://www.oup.com/us/catalog/general/subject/Economics/Industrial/?view=usa&ci=9780198075530">
http://www.oup.com/us/catalog/general/subject/Economics/Industrial/?view=usa&ci=9780198075530</a><o:p></o:p></p>
<p class="MsoNormal">Amazon: <a href="http://www.amazon.com/Telecom-Revolution-India-Technology-Regulation/dp/0198075537/ref=sr_1_1?s=books&ie=UTF8&qid=1323886358&sr=1-1">
http://www.amazon.com/Telecom-Revolution-India-Technology-Regulation/dp/0198075537/ref=sr_1_1?s=books&ie=UTF8&qid=1323886358&sr=1-1</a><o:p></o:p></p>
<p class="MsoNormal">Barnes & Noble: <a href="http://www.barnesandnoble.com/w/the-telecom-revolution-in-india-varadharajan-sridhar/1105175290">
http://www.barnesandnoble.com/w/the-telecom-revolution-in-india-varadharajan-sridhar/1105175290</a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Brief about the book as well as some of the testimonials are given below for your reference.
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Regards<o:p></o:p></p>
<div style="mso-element:para-border-div;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 0in 1.0pt 0in">
<p class="MsoNormal" style="border:none;padding:0in"><span style="font-family:"Segoe Script","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="border:none;padding:0in"><span style="font-family:"Segoe Script","sans-serif"">Sridhar<o:p></o:p></span></p>
<p class="MsoNormal" style="border:none;padding:0in"><span style="font-family:"Cambria","serif""><a href="http://www.vsridhar.info">www.vsridhar.info</a><o:p></o:p></span></p>
<p class="MsoNormal" style="border:none;padding:0in"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="color:red">Telecom Revolution in India: Technology, Regulation and Policy</span><span style="color:#7030A0"><o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="color:#7030A0"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="color:#7030A0">This book provides a comprehensive coverage of different telecom services—</span><span style="color:#C00000">basic, mobile, national and long distance telephony, Internet, satellite, television, and FM broadcasting</span><span style="color:#7030A0">.
It offers an in-depth and valuable perspective on various aspects of these sectors along the
</span><span style="color:#C00000">techno-economics, market structure, regulation and policy dimensions</span><span style="color:#7030A0">.
<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="color:#7030A0"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="color:#7030A0">Elucidating the specific characteristics of basic telecom services, the book highlights its unique cost structure, tariff regulation, and universal service obligations. Illustrating the case of mobile services,
it dwells upon the different stages of spectrum allocation and management—third generation and broadband wireless services, including the trade-off between competition and industry efficiency due to limited spectrum availability and fragmentation. Principles
of interconnection in national and international long distance services are explained. Net neutrality and Internet telephony regulation are highlighted in the chapter on Internet services. The value chain of the broadcasting sector and the unique satellite
applications are highlighted. The book also explores market strategies of the various ecosystem partners, citing success stories of frugal innovation in operator services. Reasons for the lagging manufacturing sector are delineated. The alliances and partnerships
amongst different entities in the sector are analyzed using a defined framework.<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="color:#7030A0"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="color:#7030A0"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#4F6228">"This book is the first one that provides a comprehensive examination of the Telecommunications sector in India. The beauty of
the book is that it inter weaves technology, economics and policy in making far reaching recommendations."</span><span style="color:#4F6228"><o:p></o:p></span></b></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo2"><![if !supportLists]><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#C00000"><span style="mso-list:Ignore">-<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#C00000">G. Anandalingam, Professor and Dean, Robert H. Smith School of Business, University of Maryland, College Park, USA</span></b><span style="color:#C00000"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:#4F6228">This book analyzes the technical and economic foundations and dynamics for regulatory decision making, in significant accuracy, and makes bold suggestions
for the fastest growing and most competitive telecom market in India. “<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:#4F6228"><o:p> </o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo2"><![if !supportLists]><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#C00000"><span style="mso-list:Ignore">-<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:#C00000">Heikki Hämmäinen, Professor, Department of Communications and Networking, Aalto University, Espoo, FINLAND.
<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background:white"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="background:white"><b><span style="color:#4F6228">“The book covers all aspects of telecom - fixed, cellular and satellite telecom blending it with the evolution of the broadband, internet and broadcasting sectors, while taking us
seamlessly through all the technology, economics and regulatory issues. If you were looking to learn about the business of Indian telecom from one book, then this is the right place to start.”<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background:white"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo2;background:white">
<![if !supportLists]><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#C00000"><span style="mso-list:Ignore">-<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="color:#C00000">G. Venkatesh, Chief Technology and Strategy Officer, Sasken Communication Technologies Ltd., INDIA<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:#C00000"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="background:white"><b><span style="color:#4F6228">“ .. an excellent book, thorough and educating”</span></b><b><span style="color:#4F6228"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="background:white"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;background:white"><b><span style="color:#C00000">- Shivakumar, Managing Director, Nokia India Pvt Ltd, INDIA<o:p></o:p></span></b></p>
<p class="MsoNormal" style="margin-left:.5in;background:white"><b><span style="color:#C00000"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="background:white"><span style="color:#4F6228">“<b>This book is your one-stop source of information about all aspects of telecommunications. The innovation lens applied to many of the illustrative cases quickly drives the message
home. I thoroughly recommend this new, up-to-date comprehensive work.”<o:p></o:p></b></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""><o:p> </o:p></span></b></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo2;background:white">
<![if !supportLists]><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#C00000"><span style="mso-list:Ignore">-<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="color:#C00000">Jairo A. Gutiérrez, Professor of Systems Engineering, Director of Research and Innovation, Universidad Tecnológica de Bolívar, COLOMBIA<o:p></o:p></span></b></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" style="background:white"><b><span style="color:#4F6228">“Though mobile has been the star of India’s telecom success story, this comprehensive book by Sridhar covers all aspects of the telecom sector including broadcasting. A must read.”
<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background:white"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l2 level1 lfo3;background:white">
<![if !supportLists]><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#C00000"><span style="mso-list:Ignore">-<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="color:#C00000">Manoj Kohli, CEO (International) and Joint Managing Director, Bharti Airtel Ltd.<o:p></o:p></span></b></p>
<div style="mso-element:para-border-div;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 0in 1.0pt 0in">
<p class="MsoNormal" style="border:none;padding:0in"><o:p> </o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Dr. V. Sridhar (<a href="http://www.vsridhar.info/"><span style="color:blue">www.vsridhar.info</span></a>)<o:p></o:p></p>
<p class="MsoNormal">Research Fellow<o:p></o:p></p>
<p class="MsoNormal">Sasken Communication Technologies<o:p></o:p></p>
<p class="MsoNormal">139/25 Ring Road<o:p></o:p></p>
<p class="MsoNormal">Domlur<o:p></o:p></p>
<p class="MsoNormal">Bangalore 560035<o:p></o:p></p>
<p class="MsoNormal">INDIA<o:p></o:p></p>
<p class="MsoNormal">Phone: +918039814005<o:p></o:p></p>
<p class="MsoNormal">Mobile: +919972595708<o:p></o:p></p>
<div style="mso-element:para-border-div;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 0in 1.0pt 0in">
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<span style="color:blue">v.sridhar001@gmail.com</span></a> <o:p></o:p></p>
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