<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40"><head><meta http-equiv=Content-Type content="text/html; charset=windows-1255"><meta name=Generator content="Microsoft Word 12 (filtered medium)"><style><!--
/* Font Definitions */
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0cm;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri","sans-serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
span.EmailStyle17
{mso-style-type:personal-compose;
font-family:"Calibri","sans-serif";
color:windowtext;}
.MsoChpDefault
{mso-style-type:export-only;}
@page WordSection1
{size:612.0pt 792.0pt;
margin:72.0pt 90.0pt 72.0pt 90.0pt;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal>4th International Workshop on Personal Access to Cultural Heritage (PATCH 2012)<o:p></o:p></p><p class=MsoNormal>http://patch2012.wordpress.com/<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Co-located with the 20th conference on User Modeling, Adaptation, and Personalization (UMAP 2012)<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Montreal, Canada, July 16-20, 2012<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Background:<o:p></o:p></p><p class=MsoNormal>Cultural heritage (CH) has traditionally been a privileged area for personalization research. Visitors come to cultural heritage sites willing to experience and learn new things, usually without a clear idea of what to expect. CH sites are typically rich with objects and information, much more than the visitor can absorb during a limited time of a visit. The challenge is: can we provide an engaging experience for the ‘digital’, ‘mobile’ and ‘traditional’ museum visitors before, during and after a visit by exploiting information from previous interactions on CH sites and elsewhere on the ubiquitous Web. Further, an interesting problem to explore is can this kind of support be a basis for maintaining a lifelong chain of personalized CH experiences. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Personalization could improve the interaction and experience of visitors both on museum websites and with museum guide systems by supporting visitors' navigation and assisting them in quickly finding an appropriate starting point, and in discovering new relevant information. In this process, the museum systems consider visitors' personal characteristics, such as age, education, previous knowledge and experience (when available), together with the visitors’ behavior, in order to improve access to the collection and learning experiences, e.g. automatically adapting content presentation using user preferences and interest profiles collecting explicit user data from questionnaires or implicit data from monitoring visitors’ activities.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>While currently various museum initiatives already invite people to engage with their collections online (e.g., Tate Modern, Powerhouse Museum), or reach out via Social Web platforms, e.g., Flickr the <o:p></o:p></p><p class=MsoNormal>Commons, Brooklyn Museum on Facebook, augmented reality browser of Netherlands Architecture Institute with Layar, personalization strategies for CH reside mainly in research projects and experiments, e.g., PEACH, INTRIGUE, Kubadji, PIL, CHIP, and PrestoPrime, and focus mainly on ad-hoc, within-session or -visit personalization.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>The workshop will aim at building a research agenda for personalization in CH where the abstract goal is to make the individual CH experience a link in a chain of a lifelong CH experience, where it is built on past experience, linked to daily life experience and provides the foundation for future experiences. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>=============================================================<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal> Topics of interest:<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Personalized services and personalized information access and presentation for Cultural Heritage, navigation and browsing in digital and physical cultural heritage collections<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>· Navigation and browsing in digital and physical cultural heritagecollections<o:p></o:p></p><p class=MsoNormal>· Recommendation strategies <o:p></o:p></p><p class=MsoNormal>· Adaptation strategies for text and non-verbal content <o:p></o:p></p><p class=MsoNormal>· NLG techniques for mobile user modeling<o:p></o:p></p><p class=MsoNormal>· Integration of virtual and physical collections <o:p></o:p></p><p class=MsoNormal>· Ambient Cultural Heritage <o:p></o:p></p><p class=MsoNormal>· Mobile museum guides & personal museum assistants <o:p></o:p></p><p class=MsoNormal>· Context-aware information presentation <o:p></o:p></p><p class=MsoNormal>· Adaptive navigation and browsing <o:p></o:p></p><p class=MsoNormal>· Personalized museum guides <o:p></o:p></p><p class=MsoNormal>· Interactive user interfaces <o:p></o:p></p><p class=MsoNormal>· Personalization for group of visitors<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>=============================================================<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Important Dates<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal> May 13, 2012 Submission deadline (23:59 PM Hawaiian time)<o:p></o:p></p><p class=MsoNormal> June 04, 2012 Notification of acceptance<o:p></o:p></p><p class=MsoNormal> June 18, 2012 Camera ready<o:p></o:p></p><p class=MsoNormal> July 16/17, 2012 Workshop<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>=============================================================<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Paper Submissions<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>All papers must represent original and unpublished work that is not <o:p></o:p></p><p class=MsoNormal>currently under review. Papers will be evaluated according to their <o:p></o:p></p><p class=MsoNormal>significance, originality, technical content, style, clarity, and <o:p></o:p></p><p class=MsoNormal>relevance to the workshop. At least one author of each accepted paper is <o:p></o:p></p><p class=MsoNormal>expected to attend the workshop.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal> We welcome the following types of contributions:<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>· Short (up to 6 pages) and full (up to 12 pages) research papers will be reviewed by at least two independent referees.<o:p></o:p></p><p class=MsoNormal>· Demo papers (system demonstrations) and position statements should not exceed 3 pages.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>All submissions must be written in English and must be formatted according to the information for LNCS authors: Information for LNCS <o:p></o:p></p><p class=MsoNormal>Authors (http://www.springer.com/computer/lncs?SGWID=0-164-7-72376-0). <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Please submit your contributions electronically in PDF format to EasyChair<o:p></o:p></p><p class=MsoNormal>(http://www.easychair.org/conferences/?conf=patch2012)<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Workshop Organizers:<o:p></o:p></p><p class=MsoNormal>· Lora Aroyo - VU University Amsterdam<o:p></o:p></p><p class=MsoNormal>· Anthony Collins - the University of Sydney<o:p></o:p></p><p class=MsoNormal>· Eyal Dim - the University of Haifa<o:p></o:p></p><p class=MsoNormal>· Judy Kay - the University of Sydney<o:p></o:p></p><p class=MsoNormal>· Tsvi Kuflik - the University of Haifa.<o:p></o:p></p><p class=MsoNormal>· Bob Kummerfeld - the University of Sydney.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>=============================================================<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Program Committee:<o:p></o:p></p><p class=MsoNormal>· Liliana Ardissono - University of Turin, IT<o:p></o:p></p><p class=MsoNormal>· Lora Aroyo - VU University Amsterdam, NL<o:p></o:p></p><p class=MsoNormal>· Keith Cheverst - The University of Lancaster, UK<o:p></o:p></p><p class=MsoNormal>· Anthony Collins - the University of Sydney, AU<o:p></o:p></p><p class=MsoNormal>· Eyal Dim - the University of Haifa, IL<o:p></o:p></p><p class=MsoNormal>· Cristina Gena - University of Turin, IT<o:p></o:p></p><p class=MsoNormal>· Susan Hazan - Israel Museum, IL<o:p></o:p></p><p class=MsoNormal>· Judy Kay - the University of Sydney, AU<o:p></o:p></p><p class=MsoNormal>· Tsvi Kuflik - the University of Haifa, IL<o:p></o:p></p><p class=MsoNormal>· Bob Kummerfeld - the University of Sydney, AU<o:p></o:p></p><p class=MsoNormal>· Paul Mulholland – The Open University, UK<o:p></o:p></p><p class=MsoNormal>· Ingrid Zukerman Monash University, AU<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>