<p class="MsoNormalCxSpFirst" style="margin-bottom:0.0001pt"><span class="il"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#222222;background:#ffffcc">HICSS</span></span><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#222222"><span style>-46 Call for papers for the minitrack on:</span> "ELECTRONIC
MARKETING"</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#222222"><br>
<span style>Part of the INTERNET AND THE DIGITAL ECONOMY Track</span>
of the Forty-Sixth Annual</span> Hawai'i International Conference on Systems
Sciences (<span class="il"><span style="background:#ffffcc">HICSS</span></span><span style>)</span><br style>
<span style>Maui, HI - January 7-10, 2013</span><br style>
<br style>
<span style>Papers are invited for the minitrack on "ELECTRONIC
MARKETING" as part of the INTERNET AND THE DIGITAL ECONOMY Track at</span>
the Hawaii International Conference on System Sciences (<span class="il"><span style="background:#ffffcc">HICSS</span></span><span style>).</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif""> </span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">This minitrack will feature sessions on </span><i><span style="font-family:"Arial-ItalicMT","sans-serif"">Empirical
Research</span></i><span style="font-family:"ArialMT","sans-serif"">, </span><i><span style="font-family:"Arial-ItalicMT","sans-serif"">Innovative Applications, and Theory,</span></i></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><i><span style="font-family:"Arial-ItalicMT","sans-serif"">Cases and Methods</span></i><span style="font-family:"ArialMT","sans-serif"">. Firms continue learning how to more effectively
market with new media.</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">What are effective strategies to attract customers, and to increase purchase,
satisfaction and</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">loyalty? How do consumers behave in social networks or online
auctions? How do they respond</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">to novel forms of advertising or representation of product and store
information? Why do they</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">engage and how do they use consumer-generated media? Submitted papers
may be</span></p>
<p class="MsoNormalCxSpLast" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">quantitative or qualitative, including (and not limited to):<b></b></span></p>
<p class="MsoListParagraphCxSpFirst" style="margin:0in 0in 0.0001pt 0.25in"><span style="font-family:Symbol">·<span style="font-family:'Times New Roman';font-size:7pt">
</span></span><span style="font-family:"ArialMT","sans-serif"">Rich descriptive statistics of online customer
behavior</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin:0in 0in 0.0001pt 0.25in"><span style="font-family:Symbol">·<span style="font-family:'Times New Roman';font-size:7pt">
</span></span><span style="font-family:"ArialMT","sans-serif"">Tested theories of online behavior</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin:0in 0in 0.0001pt 0.25in"><span style="font-family:Symbol">·<span style="font-family:'Times New Roman';font-size:7pt">
</span></span><span style="font-family:"ArialMT","sans-serif"">Novel models and frameworks on how new
technologies impact marketing to</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin:0in 0in 0.0001pt 0.25in"><span style="font-family:Symbol">·<span style="font-family:'Times New Roman';font-size:7pt">
</span></span><span style="font-family:"ArialMT","sans-serif"">customers or organization of the marketing
function</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin:0in 0in 0.0001pt 0.25in"><span style="font-family:Symbol">·<span style="font-family:'Times New Roman';font-size:7pt">
</span></span><span style="font-family:"ArialMT","sans-serif"">Detailed case studies of electronic-marketing
applications used to generate</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin:0in 0in 0.0001pt 0.25in"><span style="font-family:Symbol">·<span style="font-family:'Times New Roman';font-size:7pt">
</span></span><span style="font-family:"ArialMT","sans-serif"">theories and hypotheses through comparative case
analysis or to illustrate</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin:0in 0in 0.0001pt 0.25in"><span style="font-family:Symbol">·<span style="font-family:'Times New Roman';font-size:7pt">
</span></span><span style="font-family:"ArialMT","sans-serif"">novel business practices</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin:0in 0in 0.0001pt 0.25in"><span style="font-family:Symbol">·<span style="font-family:'Times New Roman';font-size:7pt">
</span></span><span style="font-family:"ArialMT","sans-serif"">Design and critical evaluation of novel
electronic marketing systems and</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin:0in 0in 0.0001pt 0.25in"><span style="font-family:Symbol">·<span style="font-family:'Times New Roman';font-size:7pt">
</span></span><span style="font-family:"ArialMT","sans-serif"">embedded methods</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin:0in 0in 0.0001pt 0.25in"><span style="font-family:Symbol">·<span style="font-family:'Times New Roman';font-size:7pt">
</span></span><span style="font-family:"ArialMT","sans-serif"">Data collection methods</span></p>
<p class="MsoListParagraphCxSpLast" style="margin:0in 0in 0.0001pt 0.25in"><span style="font-family:Symbol">·<span style="font-family:'Times New Roman';font-size:7pt">
</span></span><span style="font-family:"ArialMT","sans-serif"">Ethnography</span></p>
<p class="MsoNormalCxSpFirst" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif""> </span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><b><span style="font-family:"Arial-BoldMT","sans-serif"">Minitrack Leaders</span></b></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><b><span style="font-family:"Arial-BoldMT","sans-serif"">Bruce Weinberg (primary contact)</span></b></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">Marketing Department</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">Bentley University</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">175 Forest Street</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">Waltham, MA 02458</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">Tel: (781) 891-2276</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">Fax: (781) 788-6456</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">Email: <a href="mailto:bostongarden@gmail.com">bostongarden@gmail.com</a></span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif""> </span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><b><span style="font-family:"Arial-BoldMT","sans-serif"">Arnold Kamis</span></b></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">Information Systems & Operations Management Department</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">Sawyer Business School</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">Suffolk University</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">73 Tremont Street, 7th floor, Room 761</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">Boston, MA 02108</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">OR 8 Ashburton Place, Boston, MA 02108</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">Tel: (617) 973-1161</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">Fax: (617) 994-4228</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif""> </span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><b><span style="font-family:"Arial-BoldMT","sans-serif"">Ajit Kambil</span></b><span style="font-family:"ArialMT","sans-serif""></span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">Deloitte Research</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">Deloitte and Touche</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">200 Berkeley Street</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">Boston, MA 02116</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">Tel: (617) 437-3636</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">Fax: ( 617) 437-5636</span></p>
<p class="MsoNormalCxSpMiddle" style="margin-bottom:0.0001pt"><span style="font-family:"ArialMT","sans-serif"">Email: <a href="mailto:akambil@deloitte.com">akambil@deloitte.com</a></span><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#222222"><br>
<br style>
<br style>
<span style>The purpose of<span class="apple-converted-space"> </span></span><span class="il"><span style="background:#ffffcc">HICSS</span></span><span class="apple-converted-space"><span style> </span>is to provide a forum for the
interchange of ideas,</span><br style>
<span style>research results, development activities, and
applications among</span><br style>
<span style>academicians and practitioners in computer-based
systems sciences. The</span><br style>
<span style>conference consists of tutorials, advanced
seminars, presentations of</span><br style>
<span style>accepted papers, open forum, tasks forces, and
plenary and distinguished</span><br style>
<span style>guest lectures. There is a high degree of
interaction and discussion among</span><br style>
<span style>the conference participants because the conference
is conducted in a</span><br style>
<span style>workshop-like setting.</span><br style>
<br style>
<span style>Instructions for submitting papers:</span><br style>
<span style>1. Submit an electronic copy of the full paper, 10
pages including title</span><br style>
<span style>page, abstract, references and diagrams using the
review system available at</span><br style>
<span style>the<span class="apple-converted-space"> </span></span><span class="il"><span style="background:#ffffcc">HICSS</span></span><span class="apple-converted-space"><span style> </span>site -<span class="apple-converted-space"> </span></span></span><a href="http://www.hicss.hawaii.edu/" target="_blank" style><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1155cc">http://www.</span><span class="il"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#222222;background:#ffffcc">hicss</span></span><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1155cc">.hawaii.edu/</span></a><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#222222"><span style>, make sure that the authors'</span><br style>
<span style>names and affiliation information has been removed
to ensure an anonymous</span><br style>
<span style>review.</span><br style>
<span style>2. Do not submit the paper to more than one
minitrack. The paper should</span><br style>
<span style>contain original material and not be previously
published or currently</span><br style>
<span style>submitted for consideration elsewhere.</span><br style>
<span style>3. Provide the required information to the review
system such as title, full</span><br style>
<span style>name of all authors, and their complete addresses
including affiliation(s),</span><br style>
<span style>telephone number(s) and e-mail address(es).</span><br style>
<span style>4. The first page of the paper should include the
title and a (max) 300-word</span><br style>
<span style>abstract.</span><br style>
<br style>
<span style>DEADLINES:</span><br style>
<span style>. May 15: OPTIONAL: Abstracts
submitted to Minitrack Chairs for</span><br style>
<span style>guidance, indication of appropriate content and to
receive instructions on</span><br style>
<span style>submitting full paper.</span><br style>
<span style>. June 15: Full papers
uploaded in the directory of the appropriate</span><br style>
<span style>minitrack.</span><br style>
<span style>. August 15: Notification of accepted
papers mailed to authors.</span><br style>
<span style>. September 15:
Accepted manuscripts, camera-ready, uploaded;</span><br style>
<span style>author(s) must register by this time.</span></span></p>