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<p><span style="FONT-SIZE: 10pt">Dear Colleagues,</span></p>
<p>On behalf of the Journal of Electronic Commerce Research (JECR), I am pleased to announce that Vol. 13, Number 2, 2012 issue of JECR is now available at the journal web site:
<a href="http://www.csulb.edu/journals/jecr/c_i.htm" target="_blank">http://www.csulb.edu/journals/jecr/c_i.htm</a>.
</p>
<p>JECR is an open access journal that does not charge author fees and is indexed in Social Science Citation Index (SSCI).</p>
<p><br>
This is a regular issue guest co-edited by <a href="mailto:minder.chen@csuci.edu" target="_blank">
<i><span style="FONT-SIZE: 10pt"><font color="#0000ff" face="Times New Roman">Dr. Minder Chen</font></span></i></a><i><span style="FONT-SIZE: 10pt"><font face="Times New Roman">, Martin V. Smith School of Business and Economics, California State University
Channel Islands, U.S.A, </font></span></i><a href="mailto:Yangbo_ruc@126.com" target="_blank"><i><span style="FONT-SIZE: 10pt"><font color="#0000ff" face="Times New Roman">Dr. Bo Yang</font></span></i></a><i><span style="FONT-SIZE: 10pt"><font face="Times New Roman">,
Renmin University of China, China, and </font></span></i><span style="FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 10.5pt"><a href="mailto:liouyc@ncut.edu.tw" target="_blank"><i><span style="FONT-SIZE: 10pt"><font color="#0000ff">Dr. Yiching Liou</font></span></i></a></span><i><span style="FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 10pt">,
National Chin-Yi University of Technology, R.O.C.</span></i></p>
<p><i><span style="FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 10pt"></span></i> </p>
<p><b><i><span style="FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 10pt"></span></i></b>Table of Contents<br>
____________________________________________________________________________<br>
FACTORS AFFECTING INDIVIDUALS TO ADOPT MOBILE BANKING: EMPIRICAL EVIDENCE FROM THE UTAUT MODEL</p>
<p><br>
Chian-Son Yu, Department of Information Technology and Management, Shih Chien University, Taiwan<br>
<br>
ABSTRACT<br>
Fast advances in the wireless technology and the intensive penetration of cell phones have motivated banks to spend large budget on building mobile banking systems, but the adoption rate of mobile banking is still underused than expected. Therefore, research
to enrich current knowledge about what affects individuals to use mobile banking is required. Consequently, this study employs the Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate what impacts people to adopt mobile banking. Through
sampling 441 respondents, this study empirically concluded that individual intention to adopt mobile banking was significantly influenced by social influence, perceived financial cost, performance expectancy, and perceived credibility, in their order of influencing
strength. The behavior was considerably affected by individual intention and facilitating conditions. As for moderating effects of gender and age, this study discovered that gender significantly moderated the effects of performance expectancy and perceived
financial cost on behavioral intention, and the age considerably moderated the effects of facilitating conditions and perceived self-efficacy on actual adoption behavior.</p>
<p><br>
Keywords: mobile banking, UTAUT, wireless commerce, technology adoption</p>
<p>*********************************************************************************</p>
<p>FRUSTRATION AND CONSUMER EVALUATION OF SEARCH ADVERTISING AND SEARCH ENGINE EFFECTIVENESS:THE CASE OF HEDONIC VERSUS UTILITARIAN PRODUCT</p>
<p><br>
Qin Sun, College of Business Administration, Trident University International, USA<br>
Nancy Spears, Department of Marketing and Logistics, College of Business Administration, University of North Texas,USA<br>
<br>
ABSTRACT<br>
The purpose of this paper is to investigate the role of frustration in online search endeavors. The research applies precepts from frustration theory to investigate the nature of search goals for hedonic vs. utilitarian product and the moderating influence
of encountered frustration during online searches on attitude toward keyword search advertising (AAd), attitude toward searched brand (Abrand), purchase intention (PI), and attitude toward search engine effectiveness. An experiment with a pretest was conducted.
The results of the pretest suggest that hedonic product searches associate with the goal of finding relevant search results, while utilitarian product searches relate to time saving. The findings of the experiment indicate that the influence of hedonic vs.
utilitarian search on AAd and search engine effectiveness is moderated by the level of frustration. The present research contributes to the substantive and conceptual domains of frustration theory, Internet search advertisements, search engine effectiveness,
and electronic commerce.<br>
Keywords: frustration, flow theory, keyword search advertising, attitude toward search ad, search engine effectiveness</p>
<p>*********************************************************************************</p>
<p>EXAMINING LOCATION-BASED SERVICES USAGE FROM THE PERSPECTIVES OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY AND PRIVACY RISK</p>
<p><br>
Tao Zhou, School of Management, Hangzhou Dianzi University, P.R. China</p>
<p> </p>
<p>ABSTRACT<br>
As an emerging service, location-based services (LBS) have not received wide adoption among users. Drawing on both perspectives of Unified Theory of Acceptance and Use of Technology (UTAUT) and privacy risk, this research examined user adoption of LBS. We conducted
data analysis with structural equation modeling. The results indicated that usage intention is affected by both enablers such as performance expectancy and inhibitors such as perceived risk. This implies that service providers need to concern both perspectives
of technological perceptions and privacy risk in order to facilitate user adoption of LBS.<br>
Keywords: location-based services; UTAUT; privacy concern; trust</p>
<p>*********************************************************************************<br>
CAN SOCIAL CAPITAL BE TRANSFERRED CROSS THE BOUNDARY OF THE REAL AND VIRTUAL WORLDS? AN EMPIRICAL INVESTIGATION OF TWITTER</p>
<p><br>
Qiang Ye, School of Management,, Harbin Institute of Technology, 150001, China<br>
Bin Fang, School of Management,, Harbin Institute of Technology, 150001, China<br>
Wei He, Department of Management and Marketing, Faculty of Business, Hong Kong Polytechnic University, Hong Kong<br>
JJ Po-An Hsieh, Department of Management and Marketing, Faculty of Business, Hong Kong Polytechnic University, Hong Kong<br>
<br>
ABSTRACT<br>
Micro-blogs like Twitter are playing increasingly important roles in social life. Some key users of Twitter have drawn huge attention from other people. Their opinions have had significant influence on the rest of Twitter users. In other words, these people
are highly reputable and have more social capital in the Twitter world. But what factors contribute to the social capital in a part of the virtual world like Twitter is still largely unknown. This paper investigates the source of social capital in the Twitter
world. We identify two types of sources that influence a user’s social capital in the Twitter world: (1) inherited capital from outside the Twitter world; and (2) social activities conducted within the Twitter world. The results show that both inherited capital
from outside, and activities within, the Twitter world, have positive influence on a user’s social capital in the Twitter world. Our results suggest that social capital can be transferred from the real world to the virtual one. Meanwhile the inherited social
capital of a user from outside the Twitter world significantly impacts the level of activities the user undertakes in the Twitter world. For ordinary people, inherited social capital positively associates with the level of their social activities in the Twitter
world. But for the most well known Twitter users, who are usually celebrities, this relationship is negative. Implications for research and practice are further discussed.<br>
Keywords: social network, social capital transference, Twitter, Google</p>
<p>*********************************************************************************<br>
APPLYING GENETIC ALGORITHM TO SELECT WEB SERVICES BASED ON WORKFLOW QUALITY OF SERVICE</p>
<p><br>
Shang-Chia Liu, Department of Business Administration,, Fu-Jen Catholic University, Taiwan<br>
Sung-Shun Weng, Graduate Institute of Information and Logistics Management, National Taipei University of Technology, Taiwan<br>
<br>
ABSTRACT<br>
Due to the rapid development of Web technologies, Internet applications increasingly use different programming languages and platforms. Web services technologies were introduced to ease the integration of applications on heterogeneous platforms. The quality
of Web services has received much attention as it relates to the service discovery process. However, less work has been done on issues related to the quality of composite services. This study uses the selection model along with the concept of workflow quality
of service (QoS) in order to improve the quality of service performance of current Web services in the discovery process. It also uses a selection model as the foundation for selecting Web services, conducting simulations to measure the overall workflow QoS
performance when implemented in sequence. However, optimal solutions to service composition selection require exponential time in the number of services. We therefore apply genetic algorithm to quickly find the best-fitting service composition. Finally, we
score and sort each service composition based on the service requesters’ preferences towards QoS. The results of the experiment show that considering workflow QoS in selecting service composition improves the actual QoS performance. At the same time, using
genetic algorithm to optimize the service composition provides an improvement in the solution time.<br>
Keywords: Web services, Workflow, Quality of service, Genetic algorithm, Service selection</p>
<p>*********************************************************************************<br>
IMPACT OF ANIMATION AND LANGUAGE ON BANNER CLICK-THROUGH RATES</p>
<p><br>
Steffen Zorn, Business School, School of Marketing, Curtin University, Australia<br>
Doina Olaru, Business School, University of Western Australia, Australia<br>
Thomas Veheim, Ad’Link Media Norway, Norway<br>
Sam Zhao, Ineedhits.com, Australia<br>
Jamie Murphy, Business School, Murdoch University, Australia</p>
<p> </p>
<p>ABSTRACT<br>
This field experiment tested the impact of animation and language on the click-through rate (CTR) of banner advertisements across two website types. Animation results of over one million banner impressions were inconsistent for social networking and information
websites. As expected, two languages, English and Norwegian, showed insignificant CTR differences. The CTR was under one tenth of one percent (0.1%), consistent with low reported CTRs for traditional advertising banners. The study contributes to research in
testing different website design elements, an under researched area.<br>
Keywords: banner advertisement, click-through rates, Elaboration Likelihood Model</p>
<p>*********************************************************************************<br>
</p>
<p> </p>
<p>Best Regards,<br>
Dr. Melody Kiang, Co-Editor in Chief,<br>
Journal of Electronic Commerce Research<br>
Information Systems Department<br>
College of Business Administration<br>
California State University at Long Beach<br>
Long Beach, CA 90840<br>
Tel: 562-985-8944<br>
Fax: 562-985-5478</p>
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