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<p><font size="2" face="sans-serif"><i>The Search for Survival: Lessons from Disruptive Technologies</i></font><font size="2" face="sans-serif"> is now available at Amazon and other outlets. </font><br>
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<font size="2" face="sans-serif">The book presents a model of survival for incumbent firms faced with a disruptive technology, and illustrates the model with examples from individual companies and entire industries. Companies that have failed to survive include Kodak and Blockbuster, while the New York Stock Exchange used technology for many years to try and maintain the status quo when faced with electronic markets and trading. Industries that are struggling include print newspapers, recorded music, video content, publishing, and one of the slowest industries to change, higher education. The book looks at technologies that facilitate risky business and at how hard social media have been on dictators of small countries. It explores the plight of the USPS as it loses out to FedEx and UPS. There are a few tales of survivors who have managed to adapt to disruptive technologies and flourish, at least for now. The last chapter reviews the evidence and suggests some strategies for survival.</font><br>
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<font size="2" face="sans-serif"><a href="http://www.amazon.com/The-Search-Survival-Disruptive-Technologies/dp/1440802777/ref=sr_1_1?ie=UTF8&qid=1346876061&sr=8-1&keywords=the+search+for+survival+lessons+from+disruptive+technologies">http://www.amazon.com/The-Search-Survival-Disruptive-Technologies/dp/1440802777/ref=sr_1_1?ie=UTF8&qid=1346876061&sr=8-1&keywords=the+search+for+survival+lessons+from+disruptive+technologies</a></font><br>
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<font size="2" face="sans-serif">Hank Lucas</font><br>
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<font size="2" color="#0000FF" face="sans-serif"><b>Henry C. Lucas, Jr.</b></font><br>
<font size="2" face="sans-serif"><b>Robert H. Smith Professor of Information Systems</b></font><br>
<font size="2" face="sans-serif"><b>Department of Decision, Operations and Information Technologies</b></font><br>
<font size="2" face="sans-serif"><b>Robert H. Smith School of Business</b></font><br>
<font size="2" face="sans-serif"><b>4341 Van Munching Hall</b></font><br>
<font size="2" face="sans-serif"><b>University of Maryland</b></font><br>
<font size="2" face="sans-serif"><b>College Park, MD 20742-1815</b></font><br>
<font size="2" face="sans-serif"><b>301 405-0100 TEL</b></font><br>
<font size="2" color="#0000FF" face="sans-serif">hlucas@rhsmith.umd.edu</font><br>
<font size="2" color="#0000FF" face="sans-serif"><a href="http://www.rhsmith.umd.edu">http://www.rhsmith.umd.edu</a></font><br>
<font size="2" color="#0000FF" face="sans-serif"><a href="http://www.rhsmith.umd.edu/dit/Faculty/lucas.html">http://www.rhsmith.umd.edu/dit/Faculty/lucas.html</a></font><br>
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