<html dir="ltr">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=Windows-1252">
<meta name="GENERATOR" content="MSHTML 9.00.8112.16450">
<style id="owaParaStyle">P {
MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px
}
</style>
</head>
<body fPStyle="1" ocsi="0">
<div style="direction: ltr;font-family: Tahoma;color: #000000;font-size: 10pt;">
<div><font color="#ff0000">
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><font size="3"><font color="#000000"><font face="Calibri"><b style="mso-bidi-font-weight: normal"><span lang="EN-US">Call for Chapters:</span></b><span lang="EN-US"> Harnessing the Power of Social Media and
Web Analytics: Techniques, Tools, and Applications.
<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
<o:p></o:p></span></font></font></font></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><b style="mso-bidi-font-weight: normal"><span lang="EN-US"><font color="#000000" size="3" face="Calibri">Editors:</font></span></b><span lang="EN-US"><font size="3"><font color="#000000"><font face="Calibri">
<br>
Anteneh Ayanso, Brock University, St. Catharines, Canada <br>
Kevin Lertwachara, California Polytechnic State University, San Luis Obispo, U.S.A.
<o:p></o:p></font></font></font></span></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><font size="3"><font color="#000000"><font face="Calibri"><b style="mso-bidi-font-weight: normal"><span lang="EN-US">URL:</span></b><span lang="EN-US"><span style="mso-spacerun: yes">
</span>http://bit.ly/RGuY8B<o:p></o:p></span></font></font></font></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><b style="mso-bidi-font-weight: normal"><span lang="EN-US"><font color="#000000" size="3" face="Calibri">Introduction:</font></span></b><span lang="EN-US"><br>
<font size="3"><font color="#000000"><font face="Calibri">The Internet has dominantly become the most cost effective and efficient communication channel between organizations and customers today. In particular, social media has opened a new marketing channel
for marketers to attract new customers and improve their performance. Compared with the slow growth of traditional marketing channels, social media continues to grow at a steady rate. Businesses are increasingly recognizing that greater visibility on the Internet
and social media captures customers’ interest in their businesses and product or service offerings.
<o:p></o:p></font></font></font></span></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><span lang="EN-US"><font size="3"><font color="#000000"><font face="Calibri">Despite the significant role social media is playing in business, scholarly research on the analytics that drive social media marketing
is very limited. Given the new frontiers and issues social media deals with, traditional performance metrics and frameworks may not properly serve the needs of marketers in monitoring and evaluating their social marketing endeavors. There is also limited work
that attempts to synthesize the developments and practices in social media and web analytics. This book proposes to address this need by bringing academic and practitioner perspectives on social media and web analytics. The book is intended to be an important
reference for academics and practitioners on the recent developments as well as the various tools, techniques, and applications of social media and web analytics<o:p></o:p></font></font></font></span></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><b style="mso-bidi-font-weight: normal"><span lang="EN-US"><font color="#000000" size="3" face="Calibri">Objectives of the Book:</font></span></b><span lang="EN-US"><br>
<font size="3"><font color="#000000"><font face="Calibri">Social media analytics involves algorithms, models, tools, practices, and metrics to monitor brands, industry, and competition across social media and the web. Social media analytics empowers businesses
to derive intelligence from popular social media sites by analyzing conversation data. It provides the foundation to social CRM strategy by allowing businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation
and brands within online communities. It involves sentiment and behavioral analysis, and monitoring customer interactions within online communities.<span style="mso-spacerun: yes">
</span><o:p></o:p></font></font></font></span></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><span lang="EN-US"><font size="3"><font color="#000000"><font face="Calibri">From research perspectives, academics in the fields of information systems and marketing are currently generating several new ideas,
modeling perspectives, and research directions. Documenting and synthesizing these research outputs and making them available to practitioners and future researchers will be extremely valuable. Therefore, the overall mission of this proposed book is to contribute
towards this goal by documenting high quality research outputs, industry practices, and future research directions on social media and web analytics.<span style="mso-spacerun: yes">
</span><o:p></o:p></font></font></font></span></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><b style="mso-bidi-font-weight: normal"><span lang="EN-US"><font color="#000000" size="3" face="Calibri">Target Audience:</font></span></b><span lang="EN-US"><br>
<font size="3"><font color="#000000"><font face="Calibri">The proposed book can serve both academic and industry audiences. In academic context, the book can be utilized either as a primary or supplementary reference on the theoretical perspectives, techniques,
models, and software applications of social media analytics. The book can also serve as up-to-date reference on the current and potential future applications and practices of social media and web analytics in various industries.<span style="mso-spacerun: yes">
</span><o:p></o:p></font></font></font></span></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><b style="mso-bidi-font-weight: normal"><span lang="EN-US"><font color="#000000" size="3" face="Calibri">Suggested Topics:</font></span></b><span lang="EN-US"><br>
<font size="3"><font color="#000000"><font face="Calibri">The following are some recommended topics.<span style="mso-spacerun: yes">
</span>Any other related topics will be considered.<br>
Social Media and Marketing<o:p></o:p></font></font></font></span></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpFirst">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font size="3"><font face="Calibri">Social Media Platforms and Tools<o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpMiddle">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font size="3"><font face="Calibri">Social Media Opportunities and Challenges<o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpMiddle">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font size="3"><font face="Calibri">Social Media Current and Future Trends
<o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpMiddle">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font size="3"><font face="Calibri">Social Marketing Metrics and Key Performance Indicators<o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpMiddle">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font size="3"><font face="Calibri">Social Analytics and Business Insights<o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpMiddle">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font size="3"><font face="Calibri">Data Management for Social Analytics<o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpMiddle">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font size="3"><font face="Calibri">Qualitative and Quantitative Techniques and Algorithms (related to social media)<o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpMiddle">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font size="3"><font face="Calibri">Machine Learning and AI techniques (related to social media)<o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpMiddle">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font size="3"><font face="Calibri">Brand Monitoring and Customer Listening Techniques (related to social media)<o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpMiddle">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font face="Calibri"><font size="3">Fan Profiling and Segmentation Techniques<span style="mso-spacerun: yes">
</span><o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpMiddle">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font face="Calibri"><font size="3">Measuring Social Marketing ROI<span style="mso-spacerun: yes">
</span><o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpMiddle">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font size="3"><font face="Calibri">Measuring Social Customer Life Time Value<o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpMiddle">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font size="3"><font face="Calibri">Measuring Social Customer Acquisition and Retention Costs
<o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpMiddle">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font size="3"><font face="Calibri">Google Social Analytics and Social Reports<o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpMiddle">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font size="3"><font face="Calibri">Facebook Page Insights<o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpMiddle">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font size="3"><font face="Calibri">Twitter’s Advertiser Analytics
<o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpMiddle">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font size="3"><font face="Calibri">Integrating Web Analytics and Social Analytics<o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpMiddle">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font size="3"><font face="Calibri">Integrating Social Analytics and Traditional CRM<o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpMiddle">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font size="3"><font face="Calibri">Social Analytics Features and Capabilities
<o:p></o:p></font></font></span></font></p>
<p style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 10pt 36pt; mso-list: l0 level1 lfo1" class="MsoListParagraphCxSpLast">
<font color="#000000"><span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol" lang="EN-US"><span style="mso-list: Ignore"><font size="3">·</font><span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span lang="EN-US"><font size="3"><font face="Calibri">Social Analytics Vendor Comparisons<span style="mso-spacerun: yes">
</span><o:p></o:p></font></font></span></font></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><b style="mso-bidi-font-weight: normal"><span lang="EN-US"><font color="#000000" size="3" face="Calibri">Submission Procedure:</font></span></b><span lang="EN-US"><br>
<font size="3"><font color="#000000"><font face="Calibri">Academics, researchers, practitioners, and those in industry and the military are invited to submit a 2- 3 page short proposal by October 15, 2012, explaining the mission and objectives of the chapter
(e.g., objective, methodology, expected findings, importance, and limitations). <span style="mso-spacerun: yes">
</span>Authors of accepted proposals will be notified by November 15, 2012. Chapters are expected to be about 10,000 to 12,000 words each. Full chapters are expected to be submitted by February 15, 2013. All submitted chapters will be reviewed on a double-blind
review basis. All submissions must be original and may not be under review by another publication.<o:p></o:p></font></font></font></span></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><b style="mso-bidi-font-weight: normal"><span lang="EN-US"><font color="#000000" size="3" face="Calibri">Important Dates:</font></span></b><span lang="EN-US"><br>
<s><span style="COLOR: red"><font size="3" face="Calibri">October 15, 2012</font></span></s><font size="3"><font face="Calibri"><font color="#000000">:
<b style="mso-bidi-font-weight: normal">November 15, 2012</b>:<span style="mso-spacerun: yes">
</span>2 – 3 page proposal due<br>
</font><s><span style="COLOR: red">November 15, 2012</span></s></font></font><font size="3"><font face="Calibri"><font color="#000000">:
<b style="mso-bidi-font-weight: normal">November 30, 2012</b>: Proposal acceptance notification<br>
</font><s><span style="COLOR: red">February 15, 2013</span></s></font></font><font size="3"><font color="#000000"><font face="Calibri">:
<b style="mso-bidi-font-weight: normal">February 30, 2012:</b> Book chapter due<br>
April 15, 2013: Notification of review results<br>
May 15, 2013: Revision due<br>
June 1, 2013: Final decision notification<o:p></o:p></font></font></font></span></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><b style="mso-bidi-font-weight: normal"><span lang="EN-US"><font size="3"><font color="#000000"><font face="Calibri">Inquiries and submissions can be submitted electronically (MS Word or PDF document) to:<o:p></o:p></font></font></font></span></b></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><span lang="EN-US"><font color="#000000" size="3" face="Calibri">Anteneh Ayanso<br>
Brock University<br>
St. Catharines, Canada <br>
</font><a href="mailto:aayanso@brocku.ca"><font color="#0000ff" size="3" face="Calibri">aayanso@brocku.ca</font></a><o:p></o:p></span></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><span lang="EN-US"><font size="3"><font color="#000000"><font face="Calibri">or<o:p></o:p></font></font></font></span></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><span lang="EN-US"><font color="#000000" size="3" face="Calibri">Kevin Lertwachara<br>
California Polytechnic State University<br>
San Luis Obispo, U.S.A. <br>
</font><a href="mailto:klertwac@calpoly.edu"><font color="#0000ff" size="3" face="Calibri">klertwac@calpoly.edu</font></a><o:p></o:p></span></p>
</font></div>
</div>
</body>
</html>