<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40"><head><meta http-equiv=Content-Type content="text/html; charset=iso-8859-1"><meta name=Generator content="Microsoft Word 14 (filtered medium)"><style><!--
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</o:shapelayout></xml><![endif]--></head><body lang=DE link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span lang=EN-US>Dear colleagues,<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>We are looking for research collaboration on our Bring-Your-Own-Device (BYOD) project.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US>The target is to assess student opinions on employer’s BYOD strategies. What are student’s requirements regarding BYOD and to what extent will a BYOD-offering affect students in choosing a firm to work for? Is BYOD a useful mechanism to gain advantage in the war for talent?<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>We are working together with a globally active engineering firm. Therefore we are specifically targeting students of business and engineering in Germany, USA, Brazil, India and China. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>The quantitative study is to start asap – please get in touch if you have access to the student groups mentioned above and want to participate.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>Kind regards<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US>HEIKO<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#0070C0;mso-fareast-language:DE'>---------------<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#0070C0;mso-fareast-language:DE'>Prof. Dr. Heiko Gewald<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#0070C0;mso-fareast-language:DE'>- Professor für Informationsmanagement<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#0070C0;mso-fareast-language:DE'>- Direktor am Institut für Dienstleistungsmanagement<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#0070C0;mso-fareast-language:DE'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#0070C0;mso-fareast-language:DE'>Hochschule Neu-Ulm<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#0070C0;mso-fareast-language:DE'>Wileystr. 1<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#0070C0;mso-fareast-language:DE'>D-89231 Neu-Ulm<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#0070C0;mso-fareast-language:DE'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#0070C0;mso-fareast-language:DE'>Mail: </span><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#0070C0;mso-fareast-language:DE'><a href="mailto:heiko.gewald@hs-neu-ulm.de"><span lang=EN-US style='color:#0070C0'>heiko.gewald@hs-neu-ulm.de</span></a></span><span lang=EN-US style='color:#0070C0;mso-fareast-language:DE'><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p></div></body></html>