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        style="font-size:10.0pt;mso-bidi-font-family:Arial;
        font-weight:normal">Minitrack: Consumerization of IT<o:p></o:p></span></p>
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        style="font-size:10.0pt;mso-bidi-font-family:Arial;
        font-weight:normal">Paper submission deadline: February 22, 2013<o:p></o:p></span></p>
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    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"><span
        style="font-family:"Arial","sans-serif"">19<sup>th</sup>
        Americas Conference on
        Information Systems (AMCIS 2013)<o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"><span
        style="font-family:"Arial","sans-serif"">August
        15-17, 2013<o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"><span
        style="font-family:"Arial","sans-serif"">Chicago,
        Illinois, USA<o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"><a
        href="http://amcis2013.aisnet.org/"><span
          style="font-family:"Arial","sans-serif"">http://amcis2013.aisnet.org/</span></a><span
        style="font-family:"Arial","sans-serif""><o:p></o:p></span></p>
    <h1 style="margin:0in;margin-bottom:.0001pt"><span
        style="font-family:"Arial","sans-serif";
        font-weight:normal;mso-bidi-font-weight:bold"><o:p> </o:p></span></h1>
    <h1 style="margin:0in;margin-bottom:.0001pt"><span
        style="font-family:"Arial","sans-serif";
        font-weight:normal;mso-bidi-font-weight:bold">Description<o:p></o:p></span></h1>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;
      text-align:left" align="left"><span
        style="font-family:"Arial","sans-serif"">Organizations
        are
        facing an expanding challenge in managing enterprise information
        technology:
        the consumerization of IT. The arrival of consumer-oriented
        devices and
        applications into the workplace (also called BYOD) is
        re-defining how corporate
        IT is adopted, delivered, and consumed. While there is no
        single, universally accepted
        definition of IT consumerization, it can loosely be defined as
        the enterprise
        use of technologies that were originally designed for the
        consumer market. Examples
        of IT consumerization are numerous and come in different
        flavors. Ranging from employees
        who bring their own devices, such as smartphones and digital
        tablets, into the
        workplace (a trend also known as BYOD), to using non-corporate
        cloud applications
        (including Dropbox, Skype, Yammer, LinkedIn and/or Google Docs)
        for work, to setting
        up work-related websites without corporate input. <o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;
      text-align:left" align="left"><span
        style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;
      text-align:left" align="left"><span
        style="font-family:"Arial","sans-serif"">End-users
        have
        mastered new digital technologies enough to begin to assert
        their independence
        from the constraints that the IT department has previously put
        in place to
        ensure the compliance, security, and stability of the corporate
        IT platform.
        Although the IT department has confronted “rogue” or “shadow” IT
        efforts in the
        past and dealt with “End User Computing” in the 1980s and 1990s,
        the recent technological
        advancements and the expanding level of IT literacy are changing
        the nature of
        how corporate IT and users of IT are managed. <o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;
      text-align:left" align="left"><span
        style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;
      text-align:left" align="left"><span
        style="font-family:"Arial","sans-serif"">While
        there is
        little academic research on the consumerization of IT, numerous
        industry-oriented articles have appeared. This dearth of
        research publications highlights
        the need for theoretical and empirical investigation into this
        topic. The
        purpose of this minitrack is to provide a forum for presenting
        research in this
        new and important area.<o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;
      text-align:left" align="left"><span
        style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
    <h1 style="margin:0in;margin-bottom:.0001pt"><span
        style="font-family:"Arial","sans-serif";
        font-weight:normal;mso-bidi-font-weight:bold">Suggested Topics<o:p></o:p></span></h1>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"><span
        style="font-family:"Arial","sans-serif"">Topics
        for this mini track include,
        but are not limited to, the following:<o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;
      text-align:left" align="left"><span
        style="font-family:"Arial","sans-serif"">-New
organizational
        structures for corporate IT (vs. private IT)<o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;
      text-align:left" align="left"><span
        style="font-family:"Arial","sans-serif"">-Competitive
advantages
        enabled by IT consumerization<o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;
      text-align:left" align="left"><span
        style="font-family:"Arial","sans-serif"">-Organizational
design
        impacts as private and business boundaries increasingly blur<o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;
      text-align:left" align="left"><span
        style="font-family:"Arial","sans-serif"">-Digital
        co-creation
        as end-users have access to increasingly sophisticated consumer
        tools<o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;
      text-align:left" align="left"><span
        style="font-family:"Arial","sans-serif"">-Behavioral
impacts
        of IT consumerization, for example, impacts on employee morale
        and job
        motivation<o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;
      text-align:left" align="left"><span
        style="font-family:"Arial","sans-serif"">-Issues
pertaining
        to inter- and intra-organizational ecosystems (e.g.,
        implementing a
        digital innovation platform with internal and/or external
        partners)<o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;
      text-align:left" align="left"><span
        style="font-family:"Arial","sans-serif"">-Managing
        the imbalance
        between IT supply and demand (e.g., frustrated users who believe
        the IT
        department cannot deliver quickly enough)<o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;
      text-align:left" align="left"><span
        style="font-family:"Arial","sans-serif"">-Challenges
        to
        security brought on by employees using their own devices at work<o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;
      text-align:left" align="left"><span
        style="font-family:"Arial","sans-serif"">-IT
        support and
        IT governance issues brought on by the consumerization of IT <o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;
      text-align:left" align="left"><span
        style="font-family:"Arial","sans-serif"">-Legal
        issues pertaining
        to data ownership and terms-of-service liability<o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;
      text-align:left" align="left"><span
        style="font-family:"Arial","sans-serif"">-Management
        of
        personnel who provide and use their own IT<o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;
      text-align:left" align="left"><span
        style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
    <p class="Author" style="text-align:left" align="left"><span
        style="font-size:10.0pt;
font-family:"Arial","sans-serif";font-weight:normal">TRACK
        CHAIRS<o:p></o:p></span></p>
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      style="margin-bottom:0in;margin-bottom:.0001pt;mso-pagination:
      none;tab-stops:28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt
      196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
      mso-layout-grid-align:none;text-autospace:none"><span
        style="mso-bidi-font-size:
13.0pt;font-family:"Arial","sans-serif";mso-bidi-font-weight:bold">Rob
Nickerson,
        San Francisco State University, </span><a
        href="mailto:RNick@sfsu.edu"><span
          style="mso-bidi-font-size:13.0pt;font-family:
"Arial","sans-serif";color:#0000EE;mso-bidi-font-weight:bold;text-decoration:
          none;text-underline:none">RNick@sfsu.edu</span></a><span
        style="mso-bidi-font-size:
13.0pt;font-family:"Arial","sans-serif";color:#0000EE"><o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"><span
        style="font-family:"Arial","sans-serif"">Iris
        Junglas, Florida State
        University, </span><a href="mailto:ijunglas@fsu.edu"><span
          style="font-family:
          "Arial","sans-serif"">ijunglas@fsu.edu</span></a><span
        style="font-family:"Arial","sans-serif""><o:p></o:p></span></p>
    <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"><span
        style="font-family:"Arial","sans-serif"">Erik
        Krogh, Claremont Graduate
        University, </span><a href="mailto:erik.krogh@cgu.edu"><span
          style="font-family:
          "Arial","sans-serif"">erik.krogh@cgu.edu</span></a><span
        style="font-family:
        "Arial","sans-serif""><o:p></o:p></span></p>
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        style="font-family:"Arial","sans-serif"">Thierry
        Jean Ruch, </span><span
style="font-family:"Arial","sans-serif";mso-ansi-language:DE"
        lang="DE">University
        of Göttingen, </span><a href="mailto:truch@uni-goettingen.de"><span
          style="font-family:"Arial","sans-serif"">truch@uni-goettingen.de</span></a><span
        style="font-family:"Arial","sans-serif""><o:p></o:p></span></p>
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