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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal style='layout-grid-mode:char'><span style='font-family:"Arial","sans-serif"'>Dear IS Colleagues,<o:p></o:p></span></p><p class=MsoNormal style='layout-grid-mode:char'><o:p> </o:p></p><p class=MsoNormal style='layout-grid-mode:char'><span style='font-family:"Arial","sans-serif"'>Based on the positive experience and exchanges that took place during the Business Academic Exchange initiated at AMCIS 2011 in Detroit, we are using the structure again with a forum centered on the transformation of the health care industry, May 9-10 in Auburn Hills, Michigan.<o:p></o:p></span></p><p class=MsoNormal style='layout-grid-mode:char'><o:p> </o:p></p><p class=MsoNormal style='layout-grid-mode:char'><span style='font-family:"Arial","sans-serif"'>As many of you are aware, the Affordable Care Act is the primary driver behind many health care changes on the horizon for 2014 and beyond. The forum, which focuses on these emerging issues from the perspective of the physician’s practice, will identify opportunities and challenges in four themes: payment, practice, care delivery and IT support.<o:p></o:p></span></p><p class=MsoNormal style='layout-grid-mode:char'><o:p> </o:p></p><p class=MsoNormal style='layout-grid-mode:char'><span style='font-family:"Arial","sans-serif"'>Through the new <em><span style='font-family:"Arial","sans-serif"'>Health Academic Exchange</span></em> participants can interact with speakers on topics before the forum, regardless of whether you plan to attend; share any related work you are doing for dissemination to forum participants; and review of summary of specific challenges identified at the forum for future research.<o:p></o:p></span></p><p class=MsoNormal style='layout-grid-mode:char'><o:p> </o:p></p><p class=MsoNormal style='layout-grid-mode:char'><span style='font-family:"Arial","sans-serif"'>Presenters include those from health care service providers, academia, government, physicians, insurance industry and IT professionals covering topics such as trends in reimbursement, improved decision making, optimizing patient experience, enhanced operational efficiency, IT innovations, and more.<o:p></o:p></span></p><p class=MsoNormal style='layout-grid-mode:char'><o:p> </o:p></p><p class=MsoNormal style='layout-grid-mode:char'><span style='font-family:"Arial","sans-serif"'>I invite you to learn more about the forum at </span><a href="http://www.oakland.edu/cibre" target="_blank"><span style='font-family:"Arial","sans-serif"'>www.oakland.edu/cibre</span></a><span style='font-family:"Arial","sans-serif"'> or you can go directly to the Health Academic Exchange at <a href="http://forum.bae-i.org/" target="_blank">http://forum.bae-i.org</a>.<o:p></o:p></span></p><p class=MsoNormal style='layout-grid-mode:char'><o:p> </o:p></p><p class=MsoNormal style='layout-grid-mode:char'><span style='font-family:"Arial","sans-serif"'>I look forward to your participation - virtually or otherwise. </span><o:p></o:p></p><p class=MsoNormal style='layout-grid-mode:char'><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='layout-grid-mode:char'><span style='font-family:"Arial","sans-serif"'><br>Mohan Tanniru</span><o:p></o:p></p><p class=MsoNormal style='layout-grid-mode:char'><span style='font-family:"Arial","sans-serif"'>Dean and Prof of MIS</span><o:p></o:p></p><p class=MsoNormal style='layout-grid-mode:char'><span style='font-family:"Arial","sans-serif"'>School of Business Administration</span><o:p></o:p></p><p class=MsoNormal style='layout-grid-mode:char'><span style='font-family:"Arial","sans-serif"'>Oakland University</span><o:p></o:p></p><p class=MsoNormal style='layout-grid-mode:char'><span style='font-family:"Arial","sans-serif"'>Rochester MI 48309<o:p></o:p></span></p></div></body></html>