<font face="comic sans ms, sans-serif"><br clear="all"></font><div><p class="MsoBodyText" style="text-indent:0in"><font face="comic sans ms, sans-serif">MINITRACK
TITLE: Electronic Marketing</font></p>
<p class="MsoBodyText" style="text-indent:0in"><font face="comic sans ms, sans-serif">TRACK: Internet
and the Digital Economy</font></p>
<p class="MsoBodyText" style="text-indent:0in"><font face="comic sans ms, sans-serif">CHAIRS: Ajit
Kambil, Arnold Kamis, Bruce Weinberg (<a href="mailto:bostongarden@gmail.com">bostongarden@gmail.com</a>)</font></p>
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<p class="MsoBodyTextIndent3" style="text-indent:0in"><font face="comic sans ms, sans-serif">Firms continue learning how
to more effectively market with new media. What are effective strategies to attract
customers, and to increase purchase, satisfaction and loyalty? How do consumers
behave in social networks or online auctions? How do they respond to novel
forms of advertising or representation of product and store information? Why do
they engage and how do they use consumer generated content? Submitted papers
may be quantitative or qualitative, including (and not limited to):</font></p>
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Rich descriptive statistics of online customer behavior </font></p>
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Tested theories of online behavior </font></p>
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Novel models and frameworks on how new technologies impact marketing to
customers or organization of the marketing function </font></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:.25in"><font face="comic sans ms, sans-serif">·
Detailed case studies of electronic-marketing applications used to
generate theories and hypotheses through comparative case analysis or to
illustrate novel business practices </font></p>
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Design and critical evaluation of novel electronic marketing systems
and embedded methods </font></p>
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Data collection methods </font></p>
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Ethnography</font></p>
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<p class="MsoBodyText" style="text-indent:0in"><font face="comic sans ms, sans-serif">Mini-track
Chairs</font></p>
<p class="MsoBodyText" style="text-indent:0in"><font face="comic sans ms, sans-serif"><br></font></p>
<p class="MsoBodyText" style="text-indent:0in"><font face="comic sans ms, sans-serif">AJIT KAMBIL</font></p>
<p class="MsoNormalCxSpFirst"><font face="comic sans ms, sans-serif">CFO Program </font></p>
<p class="MsoNormalCxSpLast"><font face="comic sans ms, sans-serif">Deloitte LLP </font></p>
<p class="MsoBodyText" style="text-indent:0in"><font face="comic sans ms, sans-serif"> </font></p>
<p class="MsoBodyText" style="text-indent:0in"><font face="comic sans ms, sans-serif">ARNOLD KAMIS</font></p>
<p class="MsoBodyText" style="text-indent:0in"><font face="comic sans ms, sans-serif">Information
Systems & Operations Management Department</font></p><p class="MsoBodyText" style="text-indent:0in"><font face="comic sans ms, sans-serif">
Sawyer Business School</font></p><p class="MsoBodyText" style="text-indent:0in"><span style="font-family:'comic sans ms',sans-serif;text-indent:0in">Suffolk University</span></p><p class="MsoBodyText" style="text-indent:0in">
<font face="comic sans ms, sans-serif"><br></font></p>
<p class="MsoBodyText" style="text-indent:0in"><font face="comic sans ms, sans-serif">BRUCE D.
WEINBERG (primary contact), </font><span style="font-family:'comic sans ms',sans-serif"><a href="mailto:bostongarden@gmail.com">bostongarden@gmail.com</a></span></p>
<p class="MsoNormal"><font face="comic sans ms, sans-serif">Marketing
Department</font></p><p class="MsoNormal"><span style="font-family:'comic sans ms',sans-serif"><br></span></p><p class="MsoNormal"><span style="font-family:'comic sans ms',sans-serif">Isenberg
School of Management at UMass Amherst</span></p><p class="MsoNormal"><br></p>
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<p class="MsoBodyTextIndent3" style="text-indent:0in"><font face="comic sans ms, sans-serif">Deadlines: </font></p>
<p class="MsoBodyTextIndent3" style="margin-left:.25in"><font face="comic sans ms, sans-serif">·
June 15: Submit full manuscripts for review. The
review is double-blind; therefore this submission must be without author names.</font></p>
<p class="MsoBodyTextIndent3" style="margin-left:.25in"><font face="comic sans ms, sans-serif">·
August 15: Acceptance notices are emailed to
authors by the Review System. At least one author of each accepted paper must
immediately make plans to attend the conference, including initiating fiscal,
visa, or other travel guarantees.</font></p>
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September 15: Accepted authors submit Final
Paper. </font></p>
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October 1: Early Registration fee deadline. At
least one author of each paper should register by this date. </font></p>
<p class="MsoBodyTextIndent3" style="margin-left:.25in"><font face="comic sans ms, sans-serif">·
October 15: Papers without at least one
paid-in-full registered author may be deleted from the proceedings and not scheduled
for presentation.</font></p>
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