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<div style="direction: ltr;font-family: Tahoma;color: #000000;font-size: 10pt;"><span style="font-size: small; font-family: Arial, sans-serif;">Dear Colleagues</span>
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<div><font face="Arial, sans-serif" size="2">Apologies for multiple postings.</font></div>
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mso-fareast-font-family:"Times New Roman";color:#8A004F;mso-font-kerning:18.0pt">Oxford Retail Futures Conference <o:p></o:p></span></p>
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<b><i><span style="font-size: 16pt; font-family: 'Times New Roman', serif;">Big Data, Business Intelligence and real-time analytics in retail</span></i></b><span style="font-size: 16pt; font-family: 'Times New Roman', serif;"><o:p></o:p></span></p>
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<b><span style="font-size: 14pt; font-family: 'Times New Roman', serif;">9<sup>th</sup>-10<sup>th</sup> December, 2013, Sad Business School, University Oxford<o:p></o:p></span></b></p>
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<b><span style="font-size: 12pt; font-family: 'Times New Roman', serif;">Background</span></b><span style="font-size: 12pt; font-family: 'Times New Roman', serif;"> <br>
Retail is one of the first sectors to have employed large datasets at strategic and operational levels for a variety of purposes, such as marketing, store location, product selection, and customer profiling. However, the latest advances in Business Intelligence,
 the concepts of Big Data and Open Data, are creating new opportunities and challenges for the retail sector.<o:p></o:p></span></p>
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<span style="font-size: 12pt; font-family: 'Times New Roman', serif;">The amount of data, generated by internet users, mobile devices, sensors, organisational and integrative IT systems is at a level that is unsurpassed in history. A high volume of data, in
 a variety of formats, can be relatively easily captured and stored, at the same time as the cost of processing is decreasing.
<o:p></o:p></span></p>
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<span style="font-size: 12pt; font-family: 'Times New Roman', serif;">However, the challenge lays in how the real business value of such data can be realised and how such findings can be utilised by organisations at the strategic and operational level. This
 is the main focus of this Oxford Retail Futures conference.<o:p></o:p></span></p>
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<b><span style="font-size: 12pt; font-family: 'Times New Roman', serif;">Topic Selection<o:p></o:p></span></b></p>
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<span style="font-size: 12pt; font-family: 'Times New Roman', serif;">In this call for papers, we would like to capture the current state of the art in areas related to Big Data, Business Intelligence and real-time analytics in the retail sector. These may
 include theoretical and conceptual work, as well as examples from practice.<o:p></o:p></span></p>
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<span style="font-size: 12pt; font-family: 'Times New Roman', serif;">The call is focused, non-exclusively, on the following topics (applied in the retail context, both at the store-end and in the extended retail value chain):<o:p></o:p></span></p>
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11.0pt;line-height:115%;font-family:"Times New Roman","serif"">Big Data<o:p></o:p></span></p>
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11.0pt;line-height:115%;font-family:"Times New Roman","serif"">Open Data<o:p></o:p></span></p>
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11.0pt;line-height:115%;font-family:"Times New Roman","serif"">Data integration<o:p></o:p></span></p>
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</span></span><!--[endif]--><span style="font-size:12.0pt;mso-bidi-font-size:
11.0pt;line-height:115%;font-family:"Times New Roman","serif"">Exploring social media<o:p></o:p></span></p>
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inter-ideograph;text-indent:-18.0pt;mso-list:l2 level1 lfo3">
<!--[if !supportLists]--><span style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:115%;font-family:
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</span></span><!--[endif]--><span style="font-size:12.0pt;mso-bidi-font-size:
11.0pt;line-height:115%;font-family:"Times New Roman","serif"">Mobile devices and analytics<o:p></o:p></span></p>
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inter-ideograph;text-indent:-18.0pt;mso-list:l2 level1 lfo3">
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11.0pt;line-height:115%;font-family:"Times New Roman","serif"">Executive Information Systems<o:p></o:p></span></p>
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</span></span><!--[endif]--><span style="font-size:12.0pt;mso-bidi-font-size:
11.0pt;line-height:115%;font-family:"Times New Roman","serif"">Data driven marketing<o:p></o:p></span></p>
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text-indent:-18.0pt;mso-list:l2 level1 lfo3">
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</span></span><!--[endif]--><span style="font-size:12.0pt;mso-bidi-font-size:
11.0pt;line-height:115%;font-family:"Times New Roman","serif"">Regional and state-of the art studies<o:p></o:p></span></p>
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<span style="font-size: 12pt; font-family: 'Times New Roman', serif;">Papers submitted will be peer-reviewed.<o:p></o:p></span></p>
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<b><span style="font-size: 12pt; font-family: 'Times New Roman', serif;">Deadlines</span></b><span style="font-size: 12pt; font-family: 'Times New Roman', serif;"><o:p></o:p></span></p>
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<span style="font-size:12.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family:
     "Times New Roman"">1<sup>st</sup> of October  paper submission<o:p></o:p></span>
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<span style="font-size:12.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family:
     "Times New Roman"">1<sup>st</sup> of November  notification of paper acceptance<o:p></o:p></span>
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<span style="font-size:12.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family:
     "Times New Roman"">1<sup>st</sup> of December  submission of camera-ready papers<o:p></o:p></span>
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<b><span style="font-size: 12pt; font-family: 'Times New Roman', serif;">Members of the Conference Academic Board</span></b><span style="font-size: 12pt; font-family: 'Times New Roman', serif;"><o:p></o:p></span></p>
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<span style="font-size:12.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family:
     "Times New Roman"">Dr Richard Cuthbertson, OXIRM, Sad Business School, University of Oxford, UK<o:p></o:p></span>
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<span style="font-size:12.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family:
     "Times New Roman"">Dr Ger O'Keeffe, Intel, Retail Digital Signage Segment, Ireland<o:p></o:p></span>
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<span style="font-size:12.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family:
     "Times New Roman"">Dr Wojciech Piotrowicz, OXIRM, Sad Business School, University of Oxford, UK<o:p></o:p></span>
</li></ul>
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<b><span style="font-size: 12pt; font-family: 'Times New Roman', serif;">Contact Details</span></b><span style="font-size: 12pt; font-family: 'Times New Roman', serif;"><o:p></o:p></span></p>
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<span style="font-size: 12pt; font-family: 'Times New Roman', serif;">The conference is being organised by the
</span><a href="http://www.sbs.ox.ac.uk/centres/oxirm/Pages/Contactus.aspx"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family:
"Times New Roman";color:#353535;text-decoration:none;text-underline:none">Oxford Institute
 of Retail Management</span></a><span style="font-size: 12pt; font-family: 'Times New Roman', serif;">, Sad Business School, University of Oxford.
<o:p></o:p></span></p>
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<p class="MsoNormalCxSpMiddle" style="text-align: justify;"><span style="font-size: 12pt; font-family: 'Times New Roman', serif;">For academic-related enquiries, please contact Dr Wojciech Piotrowicz at:
</span><a href="mailto:Wojciech.Piotrowicz@sbs.ox.ac.uk">Wojciech.Piotrowicz@sbs.ox.ac.uk</a><span style="font-size:12.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family:
"Times New Roman";color:#353535">                                           
</span><o:p></o:p></p>
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<span style="font-size: 12pt; font-family: 'Times New Roman', serif;"> </span></p>
<p class="MsoNormalCxSpMiddle" style="text-align: justify;"><span style="font-size: 12pt; font-family: 'Times New Roman', serif;">For conference logistics, please contact Susan Barrington at:
<o:p></o:p></span></p>
<p class="MsoNormalCxSpMiddle" style="text-align: justify;"><a href="mailto:Chris.brooke-hollidge@sbs.ox.ac.uk">Susan.Barrington@sbs.ox.ac.uk</a><o:p></o:p></p>
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<div><span style="font-family: Arial, sans-serif; font-size: small;">Could you please forward this call, we are also welcoming papers written by PhD students.</span></div>
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<p class="MsoAutoSig"><span style="font-family:Arial,sans-serif; color:black; font-size:8pt"><font size="2" face="arial">Best Regards</font></span></p>
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<p class="MsoAutoSig"><span style="font-family:Arial,sans-serif; color:black; font-size:8pt"><font size="2" face="arial">Wojciech</font></span></p>
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<p class="MsoAutoSig"><span style="font-family:Arial,sans-serif; color:black; font-size:8pt"><font size="1">Wojciech</font><a></a><font size="1"> Piotrowicz, PhD</font></span></p>
<p class="MsoAutoSig"><span style="font-family:Arial,sans-serif; color:black; font-size:8pt"><font size="1" face="arial">MA (Economics), PGDipLATHE</font></span></p>
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<p class="MsoAutoSig"><font size="1" face="Algerian"><span style="font-family:Arial,sans-serif; color:black; font-size:8pt"></span></font></p>
<p class="MsoAutoSig"><span style="font-family:Arial,sans-serif; color:black; font-size:8pt"><font size="1">Research Fellow</font></span></p>
<p class="MsoAutoSig"><span style="font-family:Arial,sans-serif; color:black; font-size:8pt"><font size="1">Tutor in Technology and Operations Management</font></span></p>
<p class="MsoAutoSig"><span style="font-family:Arial,sans-serif; color:black; font-size:8pt"><font size="1" face="arial">Oxford Institute of Retail Management - OXIRM</font></span></p>
<p class="MsoAutoSig"><span style="font-family:Arial,sans-serif; color:black; font-size:8pt"><font size="1" face="arial">Wolfson College (MCR)</font></span></p>
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<p class="MsoAutoSig"><span style="font-family:Arial,sans-serif; color:black; font-size:8pt"><font size="1" face="arial">Fellow of Higher Education Academy</font></span></p>
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<p class="MsoAutoSig"><font size="1"><span style="font-family:Arial,sans-serif; color:black; font-size:8pt">University of Oxford</span><span style="color:black"></span></font></p>
<p class="MsoNormal"><span style="font-family:Arial,sans-serif; color:black; font-size:8pt"><a></a><font size="1"><span style="font-family:Arial,sans-serif; color:black; font-size:8pt">Sad</span> Business School</font></span><span style="color:black"></span></p>
<p class="MsoAutoSig"><font size="1"><span style="font-family:Arial,sans-serif; color:black; font-size:8pt">Phone: +44 1865 288 415</span><span style="color:black"></span></font></p>
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<p class="MsoAutoSig"><span style="font-family:Arial,sans-serif; color:black; font-size:8pt"><font size="1">Selected papers:
</font><a href="http://oxford.academia.edu/WojciechPiotrowicz/Papers" target="_blank"><font size="1">http://oxford.academia.edu/WojciechPiotrowicz/Papers</font></a><br>
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