<html><body><span style="font-family:Verdana; color:#000000; font-size:10pt;"><div style="font-size:12pt;MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3><FONT face=Calibri>Good Day,<o:p></o:p></FONT></FONT></div>
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<div style="font-size:12pt;MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3 face=Calibri>As the Vice-President of the International Hospitality Information Technology Association (iHITA) and this year’s conference chair I am proud to have the opportunity to invite you to the 2014 Annual iHITA Conference.<SPAN style="mso-spacerun: yes"> </SPAN>This conference is a great opportunity for faculty and grad students to present their research as well as a wonderful chance to make connections with industry leaders.<SPAN style="mso-spacerun: yes"> </SPAN>For more information please go to </FONT><A href="http://www.ihita.org/cfp"><FONT color=#0000ff size=3 face=Calibri>www.ihita.org/cfp</FONT></A><FONT size=3><FONT face=Calibri>. <o:p></o:p></FONT></FONT></div>
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<div style="font-size:12pt;MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3><FONT face=Calibri>If you have any questions please don’t hesitate to contact me and feel free to forward this to any colleagues you think may be interested.<o:p></o:p></FONT></FONT></div>
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<div style="font-size:12pt;MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3><FONT face=Calibri>Thank you and I hope to see you in Los Angeles.<o:p></o:p></FONT></FONT></div>
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<div style="font-size:12pt;MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3><FONT face=Calibri>Thomas Schrier<o:p></o:p></FONT></FONT></div>
<div style="font-size:12pt;MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3><FONT face=Calibri>Vice-President, International Hospitality<o:p></o:p></FONT></FONT></div>
<div style="font-size:12pt;MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3><FONT face=Calibri><SPAN style="mso-spacerun: yes"> </SPAN>Information Technology Association (<a href="http://www.iHITA.org">www.iHITA.org</a>)<o:p></o:p></FONT></FONT></div>
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<div style="font-size:12pt;TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" class=MsoNormal align=center><B style="mso-bidi-font-weight: normal"><FONT size=3><FONT face=Calibri><I style="mso-bidi-font-style: normal">i</I>HITA 2014 Annual Research Conference<o:p></o:p></FONT></FONT></B></div>
<div style="font-size:12pt;TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" class=MsoNormal align=center><I style="mso-bidi-font-style: normal"><FONT size=3><FONT face=Calibri>Sunday, June 22, 2014<o:p></o:p></FONT></FONT></I></div>
<div style="font-size:12pt;TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" class=MsoNormal align=center><B style="mso-bidi-font-weight: normal"><FONT size=3><FONT face=Calibri>Los Angeles Convention Center<o:p></o:p></FONT></FONT></B></div>
<div style="font-size:12pt;TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" class=MsoNormal align=center><B style="mso-bidi-font-weight: normal"><FONT size=3><FONT face=Calibri>Los Angeles, California, USA<o:p></o:p></FONT></FONT></B></div>
<div style="font-size:12pt;TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" class=MsoNormal align=center><A href="http://www.ihita.org/"><B style="mso-bidi-font-weight: normal"><FONT color=#0000ff size=3 face=Calibri>http://www.ihita.org</FONT></B></A><B style="mso-bidi-font-weight: normal"><o:p></o:p></B></div>
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<div style="font-size:12pt;MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3><FONT face=Calibri>The International Hospitality Information Technology Association (<I style="mso-bidi-font-style: normal">i</I>HITA) is a professional organization for educators, researchers and practitioners who are committed to the advancement of hospitality technology. The <I style="mso-bidi-font-style: normal">i</I>HITA conference, the oldest research conference focusing solely on hospitality technology, is a successful forum for bringing together key players (such as educators, vendors, and researchers) of information technology in the global hospitality industry with the goal of improving the quality of education, research, and the technology itself.<SPAN style="mso-spacerun: yes"> </SPAN>The <I style="mso-bidi-font-style: normal">i</I>HITA conference is a co-located conference with HITEC (<a href="http://www.hitec.org">www.hitec.org</a>), the world’s largest hospitality technology show, and offers attendees the opportunity to interact with hospitality technology vendors and operators while experiencing the latest technology products and innovations at the exhibit floor.<o:p></o:p></FONT></FONT></div>
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<div style="font-size:12pt;MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3><FONT face=Calibri>The applicable research domain of papers submitted to the conference should be considered for wide interpretation by researchers as there is clear interest across all pertinent aspects of the hospitality, travel and tourism academic domain.<SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></FONT></FONT></div>
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<div style="font-size:12pt;MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3><FONT face=Calibri>If you are unsure about a topic for submission please contact the conference chair, <o:p></o:p></FONT></FONT></div>
<div style="font-size:12pt;MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3><FONT face=Calibri>Dr. Thomas Schrier, <a href="mailto:schriert@iastate.edu">schriert@iastate.edu</a> <SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></FONT></FONT></div>
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<div style="font-size:12pt;MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3><FONT face=Calibri>KEY DATES:<o:p></o:p></FONT></FONT></div>
<div style="font-size:12pt;MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3><FONT face=Calibri>November 1, 2013: Online submission system opens at <a href="http://www.ihita.org/submit">www.ihita.org/submit</a><o:p></o:p></FONT></FONT></div>
<div style="font-size:12pt;MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3><FONT face=Calibri>February 28, 2014 @ 11:59 PM (PST): Submissions due <o:p></o:p></FONT></FONT></div>
<div style="font-size:12pt;MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3><FONT face=Calibri>April 1, 2014: Notification with reviewer comments<o:p></o:p></FONT></FONT></div>
<div style="font-size:12pt;MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3><FONT face=Calibri>May 9, 2014 @ 11:59 PM (PST): Revised final submission for inclusion in the conference proceedings due –via <a href="http://www.ihita.org/submit">www.ihita.org/submit</a><o:p></o:p></FONT></FONT></div>
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<div style="font-size:12pt;MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3 face=Calibri>All details of the conference, including author guidelines and submission information are available on the iHITA website at </FONT><A href="http://www.ihita.org/cfp"><FONT color=#0000ff size=3 face=Calibri>www.ihita.org/cfp</FONT></A><FONT size=3><FONT face=Calibri> <o:p></o:p></FONT></FONT></div>
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