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<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Dear
Colleagues,</span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN"> </span></span><span style="border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN"><br>

</span><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Greetings from AURO University of Hospitality
& Management, Surat, Gujarat!!</span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN"> </span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">We are really
happy to announce that AURO University, Surat, Gujarat India and Manning School
of Business University of Massachusetts, Lowell, USA is jointly organizing “GLOBAL
CONFERENCE OF SERVICE MANAGEMENT” on 4<sup>th</sup> and 5<sup>th</sup> January
2014</span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN"> </span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Over the last
twenty years there has been a major transformation in the world economy. This
has led to shifts in the strategic thinking of businesses world-wide. Along
with this shift there has been a dramatic change in the structure of the world
economy and in individual countries. Manufacturing has been declining at a
rapid pace in many countries while the service sector has been gaining momentum
and is becoming the engine for growth and prosperity. This has led to changes
in the composition of the labour force and thus the principles that govern the
day-to-day operations and management of businesses.</span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN"><br>
This conference will focus on the challenges, opportunities and prospects of
Services as the drivers for growth during this decade. In today’s economy,
services lie at the core of economic activity. The explosive growth of services
with the help of Technology (IT) has created new frontiers in competition but
has also posed challenges and new opportunities for managers of business
organizations. This conference will possibly provide answers to many of the
challenges that are posed due to the rapid shifts taking place in the service
sector of the world economy across most countries. It is equally important that
economist, managers, business men, policymakers and academicians understand
these issues.</span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN"> </span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">This
conference focuses on the areas listed below and papers and panel proposals are
invited in any area of services including delivery, quality, innovation,
technology management, best practices, critical success factors, marketing
strategies, competition, methods and principles or any other aspect relating to
service sector and its impact on business and the economy as a whole.</span></span></p>

<p class="" style="margin-left:0.5in;text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in" lang="EN-IN"><span style>1.<span style="font:7pt "Times New Roman"">    
</span></span></span></span><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Hospitality
& Tourism Management </span></span></p>

<p class="" style="margin-left:0.5in;text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in" lang="EN-IN"><span style>2.<span style="font:7pt "Times New Roman"">    
</span></span></span></span><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Education
Management & Delivery </span></span></p>

<p class="" style="margin-left:0.5in;text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in" lang="EN-IN"><span style>3.<span style="font:7pt "Times New Roman"">    
</span></span></span></span><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Health Care
Management </span></span></p>

<p class="" style="margin-left:0.5in;text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in" lang="EN-IN"><span style>4.<span style="font:7pt "Times New Roman"">    
</span></span></span></span><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Banking &
Financial Services </span></span></p>

<p class="" style="margin-left:0.5in;text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in" lang="EN-IN"><span style>5.<span style="font:7pt "Times New Roman"">    
</span></span></span></span><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Information,
Communication & Technology </span></span></p>

<p class="" style="margin-left:0.5in;text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in" lang="EN-IN"><span style>6.<span style="font:7pt "Times New Roman"">    
</span></span></span></span><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Retail and
Real Estate Management </span></span></p>

<p class="" style="margin-left:0.5in;text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in" lang="EN-IN"><span style>7.<span style="font:7pt "Times New Roman"">    
</span></span></span></span><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Public
Services Management </span></span></p>

<p class="" style="margin-left:0.5in;text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in" lang="EN-IN"><span style>8.<span style="font:7pt "Times New Roman"">    
</span></span></span></span><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Law and Legal
Services </span></span></p>

<p class="" style="margin-left:0.5in;text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in" lang="EN-IN"><span style>9.<span style="font:7pt "Times New Roman"">    
</span></span></span></span><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Cloud and
Mobile Services</span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN"> </span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN"> </span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Important
dates:</span></span></p>

<p class="" style="text-align:justify"><span style="border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN"><br>
</span><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Abstract Submission Deadline:<span style>                          </span>30<sup>th</sup>
November 2013</span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Notification of Acceptance:<span style>                               </span>Within 7 days of
receipt</span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Last Date for Submission of Full Paper: <span style>                        </span>15<sup>th</sup> December
2013</span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Last Date for Registration:<span style>                                 </span>15<sup>th</sup>
December 2013</span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Conference Dates<span style>                                             </span>4<sup>th</sup>
– 5<sup>th</sup> January 2014</span></span></p>

<p class="" style="text-align:justify"><span style="border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN"><br style>
<br style>
</span><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN"></span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Thanks & Regards,</span></span><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN"> </span></span></p>


<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN"> </span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN"> </span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Dr Rohit Singh</span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Conference
Chair & Associate Dean</span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">AURO
University of Hospitality & Management</span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">Hazira Road,
Opp ONGC, Surat, Gujarat – 394510</span></span></p>

<p class="" style="text-align:justify"><span class=""><span style="color:black;border:1pt none windowtext;padding:0in;background:none repeat scroll 0% 0% white" lang="EN-IN">E: <a href="mailto:rohit@aurouniversity.edu.in">rohit@aurouniversity.edu.in</a> | M:
+91 8128659815 | T: +91 261 4088 100</span></span></p>

<p class="" style="text-align:justify"><span lang="EN-IN">Visit:
<a href="http://gcsm2014.aurouniversity.aci.in">gcsm2014.aurouniversity.aci.in</a></span></p>

<br clear="all"><br>-- <br><img src="http://www.aurouniversity.edu.in/signature/Rohit-Singh.jpg"><br>
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