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</p><p class="MsoNormal"><span style="font-size:11pt;font-family:'Times New Roman';color:rgb(31,73,125)">3<sup>rd</sup> WORKSHOP
ON SMART DATA PRICING (SDP 2014)</span></p>
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<p class="MsoNormal"><span style="font-size:11pt;font-family:'Times New Roman'">May 2, 2014 – Toronto, Canada</span></p>
<p class="MsoNormal"><span style="font-size:11pt;font-family:'Times New Roman'">Workshop of IEEE INFOCOM 2014</span></p><p class="MsoNormal"><span style="font-size:11pt;font-family:'Times New Roman'"><br>
</span></p><p class="MsoNormal">Website: <a href="http://www.ieee-infocom.org/Workshops_SDP.html">http://www.ieee-infocom.org/Workshops_SDP.html</a><span style="font-size:11pt;font-family:'Times New Roman'"><br></span></p>
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<p class="MsoNormal"><span style="font-size:11pt;font-family:'Times New Roman';color:rgb(31,73,125)">Call for Papers</span></p>
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<p class="MsoNormal" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">Demand for
data in both wired and wireless broadband networks is growing every year, inducing
Internet Service Providers (ISPs) to use pricing both as a congestion
management tool and a revenue generation model. This changing landscape is
evidenced by the elimination of flat-rate plans in favor of $10/GB usage based
fees in the US and various other countries in Asia and Europe. Consequently, Smart
Data Pricing (SDP) has been playing a major role in the future of mobile,
broadband, and content. SDP can refer to (a) time/location/app/congestion
dependent dynamic pricing, (b) usage based pricing with throttling/booster, (c)
WiFi offloading/proactive caching, (d) two-sided pricing/reverse
billing/sponsored content, (e) quota-aware content distribution, (f) shared
data pricing, and any combination or extension of the above. SDP can help
create happier consumers and enterprise users, less congestion, and better
Quality of Experience, lower CapEx/OpEx, higher revenue/profit margin, less
churn, more consumption and ad revenue to content/app providers. But it also
requires developing pricing models that capture the interplay between technical
and economic factors, interfaces among network providers and content/app
providers, effective user interface designs, field trials, and a combination of
smart ideas, smart execution, and smart policy. </span></p>
<p class="MsoNormal" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">The 1<sup>st</sup>
workshop on SDP was held on July 30-31, 2012, in Princeton, USA, and the 2<sup>nd</sup>
workshop was held on April 19, 2013 at IEEE INFOCOM in Turin, Italy. The SDP
workshop has a history of nurturing multidisciplinary research by bringing
together academics and practitioners from top Universities, research labs (like
Microsoft Research, INRIA), service providers (like AT&T, Korea Telecom,
Telefonica), hardware vendors (Alcatel-Lucent Bell Labs, Microsoft, Cisco), and
representatives from US FCC and the National Exchange Carrier Association. Likewise,
the 3<sup>rd</sup> workshop on SDP will provide an interdisciplinary platform
for researchers in engineering, economics, and business schools, to exchange
novel ideas to jointly address the challenges and opportunities presented by
the recent explosive growth in demand for broadband data. </span></p>
<p class="MsoNormal" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">The 3rd
Workshop on Smart Data Pricing (SDP), to be held on May 2, 2014, as a part of
IEEE INFOCOM in Toronto, Canada, solicits contributions describing analyses of state-of-the-art
pricing mechanisms, results of ongoing research, open issues, trends, pricing-related
signaling protocols, net-neutrality related policy implications,
standardization activities, and new ideas in smart pricing and economic models
that can help alleviate network congestion.</span></p>
<p class="MsoNormal"><br></p><p class="MsoNormal" style="margin-bottom:16pt"><span style="color:rgb(31,73,125);font-family:'Times New Roman';font-size:11pt">Keynotes & Panel</span><br></p><p class="MsoNormal" style="margin-bottom:16pt">
<span style="font-family:'Times New Roman';font-size:11pt">This year’s Keynote
speakers at SDP 2014 are Dr. Alok Gupta, Chair of Information & Decision
Sciences at the Carlson School of Management, University of Minnesota, and Mr. Keith
Cambron, former President & CEO of AT&T Labs. We will also host an Industry-Academia
Panel with position papers from different industry sectors.</span></p>
<p class="" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman';color:rgb(31,73,125)">Topics</span></p>
<p class="" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">Topics
of particular interest to SDP 2014 include, but are not limited to:</span></p>
<p class="" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">• Theories, models, and analyses of
access pricing</span></p>
<p class="" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">• Use of incentives and economic
mechanisms to alleviate network congestion</span></p>
<p class="" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">• Economics of WiFi offloading,
femtocells, heterogeneous networks</span></p>
<p class="" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">• Empirical studies of user behavior in
response to price incentives</span></p>
<p class="" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">• Novel system implementation,
deployment, or field trials of smart pricing</span></p>
<p class="" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">• Challenges in monetization of
spectrum and emerging pricing trends</span></p>
<p class="" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">• Two-sided pricing, billing, and
sponsored content</span></p>
<p class="" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">• Network neutrality and regulatory
aspects of pricing policies</span></p>
<p class="" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">• Pricing of smart grids, cloud
computing, etc.</span></p>
<p class="" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">• Hardware and software support for
enabling smarter pricing practices</span></p>
<p class="" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">• Security and privacy issues in smart
pricing</span></p>
<p class="" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">• Human-computer interaction aspects of
pricing practices</span></p>
<p class="" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">• Activities on standardization of
signaling protocols for smart pricing</span><span style="font-family:'Times New Roman';font-size:11pt"> </span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:11pt;font-family:'Times New Roman';color:rgb(31,73,125)">Important Dates</span></p><p class="MsoNormal" style="text-align:justify"><span style="font-size:11pt;font-family:'Times New Roman';color:rgb(31,73,125)"> </span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:11pt;font-family:'Times New Roman'">Abstract Registration Deadline: December 7, 2013</span></p><p class="MsoNormal" style="text-align:justify">
<span style="font-size:11pt;font-family:'Times New Roman'">Full Paper Submission Deadline: December 15, 2013</span></p><p class="MsoNormal" style="text-align:justify"><span style="font-size:11pt;font-family:'Times New Roman'">Author Notification: January 15, 2014</span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:11pt;font-family:'Times New Roman'">Camera-ready paper due: February 10, 2014</span></p><p class="MsoNormal"><span style="font-family:'Times New Roman';font-size:11pt;text-align:justify"> </span></p>
<p class="MsoNormal"><span style="font-size:11pt;font-family:'Times New Roman';color:rgb(31,73,125)">Submission Instructions</span></p>
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<p class="MsoNormal"><span style="font-size:11pt;font-family:'Times New Roman'">SDP 2014 invites submission of both technical papers and
position papers. Submitted papers should be original: Papers that have already
appeared in conference proceedings or journals or are currently under review
are ineligible for consideration. Questions about the eligibility of a
potential submission should be mailed to the Organizing Committee. Papers will
be selected based on both technical merit and potential to spark interesting
discussion at the workshop.</span></p>
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<p class="MsoNormal"><span style="font-size:11pt;font-family:'Times New Roman'">Paper submissions should be at most 6 pages in length. Your
paper should be typeset in two-column format with 10-point fonts or larger.
Additional information (including detailed proofs or experimental data) may be
included in a clearly marked appendix that will be read at the discretion of
the program committee members. Please review instructions at INFOCOM site.</span></p>
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<p class="MsoNormal"><span style="font-family:'Times New Roman';font-size:11pt">Organizing
Committee Chairs</span><br></p>
<p class="" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">Soumya
Sen, University of Minnesota</span></p><p class="" style="margin-bottom:16pt"><span style="font-family:'Times New Roman';font-size:11pt">Matthew
Andrews, Alcatel-Lucent Bell Labs</span></p>
<p class="" style="margin-bottom:16pt"><span style="font-size:11pt;font-family:'Times New Roman'">Mung
Chiang, Princeton University</span></p>
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