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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US>Dear
Colleagues,<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN
lang=EN-US><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US>On behalf of the
Pacific Asia Journal of the Association for Information Systems (PAJAIS), I am
pleased to announce that Vol. 5. Number 4, 2013 issue of PAJAIS is now available
at the journal web site: <A
href="http://journal.ecrc.nsysu.edu.tw/pajais/"><FONT
color=#0000ff>http://journal.ecrc.nsysu.edu.tw/pajais/</FONT></A><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US>PAJAIS is also
available through AIS e-library: <A href="http://aisel.aisnet.org/pajais/"><FONT
title="http://aisel.aisnet.org/pajais/
CTRL + Click 開啟連結"
color=#0000ff>http://aisel.aisnet.org/pajais/</FONT></A><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN
lang=EN-US><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B
style="mso-bidi-font-weight: normal"><SPAN lang=EN-US
style="FONT-SIZE: 14pt">Table of Contents <o:p></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN
lang=EN-US><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US>Editor’s
Introduction<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US>Ting-Peng
Liang<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN
lang=EN-US><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN
lang=EN-US>Abstract<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US>As the last
issue of 2013, the journal presents two papers that cover two important issues
in information systems. Online marketing is an important area in electronic
commerce. Social media provides a platform for many creative relationship
marketing mechanisms. The first paper by Carol and Shirley examines social
networking behavior of part-time blog marketer. In a case study on tourism
blogs, they identified three different network pictures of tour guides: fan
club, compliance, and creative outlet. They have different boundaries and
interaction styles.
*********************************************************************<o:p></o:p></SPAN></P>
<P class=MsoListParagraph
style="MARGIN: 0cm 0cm 0pt 18pt; TEXT-INDENT: -18pt; mso-para-margin-left: 0gd; mso-list: l0 level1 lfo1"><SPAN
lang=EN-US
style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"><SPAN
style="mso-list: Ignore">1)<SPAN
style='FONT: 7pt "Times New Roman"'>
</SPAN></SPAN></SPAN><SPAN lang=EN-US>Achieving Online Relationship Marketing
via Tourism Blogs: A Social Network Perspective<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN lang=EN-US>Carol Hsu
& Shirley Ou Yang<SPAN style="mso-spacerun: yes">
</SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN
lang=EN-US><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN
lang=EN-US>Abstract<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US>Drawing upon the
literature on social network analysis, this research examines how part-time
marketers use tourism blogs to conduct relationship marketing with their
customers. The findings from an interpretive case study indicate that the
network pictures of part-time blog marketers can be categorized into three
distinct models: the “fan club,” the “compliance,” and the “creative outlet”
models. Our findings also suggest that different network pictures lead to
different network management strategies for blogs. Moreover, providing
instrumental support and especially material support by blog marketers play
significant roles in aggrandizing this transitivity, which helps to attract more
visitors to blog sites. We believe that the innovation and the potential
connections derived from the individualistic styles of some bloggers and the
hedonic emotional support given to tourism blogs should not be overlooked. Our
findings also indicate that more incentives and freedom should be provided to
tourism business bloggers in order to prosper in their grassroots use of
technology.<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN
lang=EN-US><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US>Keywords: Web
2.0 marketing, social networks, business blogging, relationship marketing,
tourism industry, qualitative research<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN
lang=EN-US>*********************************************************************<o:p></o:p></SPAN></P>
<P class=MsoListParagraph
style="MARGIN: 0cm 0cm 0pt 18pt; TEXT-INDENT: -18pt; mso-para-margin-left: 0gd; mso-list: l0 level1 lfo1"><SPAN
lang=EN-US
style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"><SPAN
style="mso-list: Ignore">2)<SPAN
style='FONT: 7pt "Times New Roman"'>
</SPAN></SPAN></SPAN><SPAN lang=EN-US>The Influence of IT Investment on Business
Performance: A Comparative Study of Regression Analysis and Artificial Neural
Networks<o:p></o:p></SPAN></P>
<P class=MsoListParagraph style="MARGIN: 0cm 0cm 0pt 24pt"><SPAN
lang=EN-US>Shin-Yuan Hung, Ya-Han Hu, Chin-S Ou, Kuanchin Chen, and Chun-Chuan
Lu<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN
lang=EN-US><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN
lang=EN-US>Abstract<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US>Due to the
considerable advances and tangible benefits of information technology (IT),
almost all top-tier firms invest heavily in IT applications. However, the
phenomenon of the “IT productivity paradox” prevents firms from investing in IT
freely. Despite the number of studies exploring the relationship between IT
investment and business performance, the value of IT investment remains
difficult to justify. Specifically, evidence of a payoff from massive IT
investments is still very limited. Added to the complexity is a wide range of
key performance indicators that target different aspects of business
performance. According to previous studies, the reasons behind the IT
productivity paradox may be a shortage of accurate and timely data, a failure of
considering the time-lag effect, and the application of inappropriate data
analysis techniques. To address the aforementioned symptoms, this study
developed a system to examine the influence of IT investment on two categories
of performance indicators, namely cost efficiency and profit effectiveness.
Specifically, we collected actual enterprise operating data, applied two
different data analysis techniques (i.e., regression analysis and artificial
neural networks), and conducted analysis using data collected over a period of
four years. The results indicate that: (1) the higher the ratio of maintenance
costs, the poorer business performance will be; (2) the higher the ratio of IT
investment, the better the business performance and the lower the operating cost
will be; (3) we also found that the time lag effects of IT investment on
business performance for a period of two to three years; (4) regarding the
estimation of the influence of IT investment on business performance, artificial
neural networks are superior to regression analysis for their explanatory
power.<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN
lang=EN-US><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US>Keywords: IT
Investment, Business Performance, Artificial Neural Networks, Regression
Analysis<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN
lang=EN-US>*********************************************************************<o:p></o:p></SPAN></P><SPAN
lang=EN-US
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clear=all></SPAN>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan"><SPAN
lang=EN-US><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US>Best Regards,
<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US>Dr. Ting-Peng
Liang, Editor in Chief, <o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US>Pacific Asia
Journal of the Association for Information Systems <o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US>Information
Systems Department <o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US>College of
Business Administration <o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US>Electronic
Commerce Research Center<BR>National Sun Yat-sen University <BR>70 Lien-Hai
Road, Kaohsiung 804 Taiwan<BR><A href="http://www.ecrc.nsysu.edu.tw/"><FONT
color=#0000ff>http://www.ecrc.nsysu.edu.tw/</FONT></A><BR>TEL:886-7-5252000 ext
4781<BR>FAX:886-7-5254504<o:p></o:p></SPAN></P></FONT></DIV>
<DIV><FONT face=Calibri>===================================<BR>Ju-min Michelle
Yen<BR>Research Assistant<BR>Electronic Commerce Research Center<BR>National Sun
Yat-Sen University<BR> <BR>70 Lien-Hai Road, Kaohsiung 804 Taiwan<BR><A
title="http://www.ecrc.nsysu.edu.tw/index_en.html
CTRL + Click 開啟連結"
href="http://www.ecrc.nsysu.edu.tw/index_en.html">http://www.ecrc.nsysu.edu.tw/index_en.html</A><BR>TEL:+886-7-5252000
ext 4711<BR>FAX:+886-7-5254504<BR>====================================
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