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style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 14pt"><B><SPAN
style="FONT-FAMILY: ; LINE-HEIGHT: 20pt; mso-bidi-font-family: britannic; mso-font-width: 90%"><FONT
face=""><FONT style="FONT-SIZE: 17pt">International Journal of Electronic
Commerce</FONT></FONT></SPAN></B><B><SPAN
style="FONT-FAMILY: ; LINE-HEIGHT: 29pt; mso-bidi-font-family: britannic; mso-font-width: 90%"></SPAN></B></P>
<P class=toctitle style="MARGIN: 3pt 0in 8pt; LINE-HEIGHT: 12.6pt"><SPAN
style="FONT-FAMILY: ; mso-bidi-font-family: gillsans"><FONT face=""><FONT
style="FONT-SIZE: 11pt">Spring 2014, Volume 18, Number
3</FONT></FONT></SPAN></P>
<P class=tocauthor style="MARGIN: 3pt 0in 0pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT
style="FONT-SIZE: 11pt"><STRONG><EM></EM></STRONG></FONT></FONT> </P>
<P class=tocauthor style="MARGIN: 3pt 0in 0pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT
style="FONT-SIZE: 11pt"><STRONG><EM></EM></STRONG></FONT></FONT> </P>
<P class=tocauthor style="MARGIN: 3pt 0in 0pt; LINE-HEIGHT: 12.6pt"><SPAN
style="mso-bidi-font-weight: bold"><FONT face=Palatino><FONT
style="FONT-SIZE: 11pt"><EM>Vladimir Zwass</EM></FONT></FONT></SPAN></P>
<P class=toctitle style="MARGIN: 3pt 0in 8pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT style="FONT-SIZE: 11pt">Editor’s Introduction</FONT><SPAN
style="mso-tab-count: 1"><FONT
style="FONT-SIZE: 11pt">
</FONT></SPAN></FONT></P>
<P class=tocauthor style="MARGIN: 3pt 0in 0pt; LINE-HEIGHT: 12.6pt"><SPAN
style="mso-bidi-font-weight: bold"><FONT face=Palatino><FONT
style="FONT-SIZE: 11pt"><EM>German Zenetti, Tammo H.A. Bijmolt, Peter S.H.
Leeflang, <BR>and Daniel Klapper</EM></FONT></FONT></SPAN></P>
<P class=toctitle style="MARGIN: 3pt 0in 8pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT style="FONT-SIZE: 11pt">Search Engine Advertising
Effectiveness in a Multimedia <BR>Campaign</FONT><SPAN
style="mso-tab-count: 1"><FONT
style="FONT-SIZE: 11pt">
</FONT></SPAN></FONT></P>
<P class=tocauthor style="MARGIN: 3pt 0in 0pt; LINE-HEIGHT: 12.6pt"><SPAN
style="mso-bidi-font-weight: bold"><FONT face=Palatino><FONT
style="FONT-SIZE: 11pt"><EM>Yanwu Yang, Rui Qin, Bernard J. Jansen, Jie Zhang,
and <BR>Daniel Zeng</EM></FONT></FONT></SPAN></P>
<P class=toctitle style="MARGIN: 3pt 0in 8pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT style="FONT-SIZE: 11pt">Budget Planning for Coupled
Campaigns in Sponsored <BR>Search Auctions</FONT><SPAN
style="mso-tab-count: 1"><FONT
style="FONT-SIZE: 11pt">
</FONT></SPAN></FONT></P>
<P class=tocauthor style="MARGIN: 3pt 0in 0pt; LINE-HEIGHT: 12.6pt"><SPAN
style="mso-bidi-font-weight: bold"><FONT face=Palatino><FONT
style="FONT-SIZE: 11pt"><EM>Yu-Hui Fang</EM></FONT></FONT></SPAN></P>
<P class=toctitle style="MARGIN: 3pt 0in 8pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT style="FONT-SIZE: 11pt">Beyond the Credibility of
Electronic Word of Mouth: <BR>Exploring eWOM Adoption on Social Networking
Sites <BR>from Affective and Curiosity Perspectives</FONT><SPAN
style="mso-tab-count: 1"><FONT
style="FONT-SIZE: 11pt">
</FONT></SPAN></FONT></P>
<P class=tocauthor style="MARGIN: 3pt 0in 0pt; LINE-HEIGHT: 12.6pt"><SPAN
style="mso-bidi-font-weight: bold"><FONT face=Palatino><FONT
style="FONT-SIZE: 11pt"><EM>Sebastian Voigt and Oliver
Hinz</EM></FONT></FONT></SPAN></P>
<P class=toctitle style="MARGIN: 3pt 0in 8pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT style="FONT-SIZE: 11pt">Assessing Strategic Behavior in
Name-Your-Own-Price <BR>Markets</FONT><SPAN style="mso-tab-count: 1"><FONT
style="FONT-SIZE: 11pt">
</FONT></SPAN></FONT></P>
<P class=tocauthor style="MARGIN: 3pt 0in 0pt; LINE-HEIGHT: 12.6pt"><SPAN
style="mso-bidi-font-weight: bold"><FONT face=Palatino><FONT
style="FONT-SIZE: 11pt"><EM>Guangliang Ye, Xiaowei Zhu, and Samar K.
Mukhopadhyay</EM></FONT></FONT></SPAN></P>
<P class=toctitle style="MARGIN: 3pt 0in 8pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT style="FONT-SIZE: 11pt">Managing Service Quality in
Multiple Outsourcing</FONT><SPAN style="mso-tab-count: 1"><FONT
style="FONT-SIZE: 11pt">
</FONT></SPAN></FONT></P></BLOCKQUOTE></DIV></DIV></BODY></HTML>