<HTML><HEAD></HEAD>
<BODY dir=ltr>
<DIV dir=ltr>
<DIV style="FONT-SIZE: 12pt; FONT-FAMILY: 'Garamond'; COLOR: #000000">
<DIV><STRONG></STRONG> </DIV>
<DIV
style='FONT-SIZE: small; TEXT-DECORATION: none; FONT-FAMILY: "Calibri"; FONT-WEIGHT: normal; COLOR: #000000; FONT-STYLE: normal; DISPLAY: inline'>
<DIV style="FONT: 10pt tahoma"></DIV>
<DIV
style='FONT-SIZE: small; TEXT-DECORATION: none; FONT-FAMILY: "Calibri"; FONT-WEIGHT: normal; COLOR: #000000; FONT-STYLE: normal; DISPLAY: inline'><STRONG><FONT
face=Garamond></FONT></STRONG></DIV>
<DIV dir=ltr>
<DIV style="FONT-SIZE: 12pt; FONT-FAMILY: 'Garamond'; COLOR: #000000">
<DIV
style="BORDER-TOP: medium none; BORDER-RIGHT: medium none; BORDER-BOTTOM: black 1pt solid; PADDING-BOTTOM: 5pt; PADDING-TOP: 0in; PADDING-LEFT: 0in; MARGIN-LEFT: 0in; BORDER-LEFT: medium none; PADDING-RIGHT: 0in; MARGIN-RIGHT: 12pt; mso-element: para-border-div"><B><SPAN
style="FONT-FAMILY: ; LINE-HEIGHT: 20pt; mso-bidi-font-family: britannic; mso-font-width: 90%"><FONT
face=""><FONT style="FONT-SIZE: 17pt">International Journal of Electronic
Commerce</FONT></FONT></SPAN></B><B><SPAN
style="FONT-FAMILY: ; LINE-HEIGHT: 29pt; mso-bidi-font-family: britannic; mso-font-width: 90%"></SPAN></B></DIV>
<P class=toctitle style="MARGIN: 3pt 0in 8pt; LINE-HEIGHT: 12.6pt"><SPAN
style="FONT-FAMILY: ; mso-bidi-font-family: gillsans"><FONT face=""><FONT
style="FONT-SIZE: 11pt">Spring 2014,<SPAN style="mso-spacerun: yes">
</SPAN>Volume 18, Number 3</FONT></FONT></SPAN></P>
<P class=tocauthor style="MARGIN: 3pt 0in 0pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT
style="FONT-SIZE: 11pt"><STRONG><EM></EM></STRONG></FONT></FONT> </P>
<P class=tocauthor style="MARGIN: 3pt 0in 0pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT style="FONT-SIZE: 11pt"><STRONG><EM>Vladimir
Zwass</EM></STRONG></FONT></FONT></P>
<P class=toctitle style="MARGIN: 3pt 0in 8pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT style="FONT-SIZE: 11pt">Editor’s Introduction<SPAN
style="mso-tab-count: 1">
</SPAN>5</FONT></FONT></P>
<P class=tocauthor style="MARGIN: 3pt 0in 0pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT style="FONT-SIZE: 11pt"><STRONG><EM>German Zenetti, Tammo
H.A. Bijmolt, Peter S.H. Leeflang, <BR>and Daniel
Klapper</EM></STRONG></FONT></FONT></P>
<P class=toctitle style="MARGIN: 3pt 0in 8pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT style="FONT-SIZE: 11pt">Search Engine Advertising
Effectiveness in a Multimedia <BR>Campaign<SPAN
style="mso-tab-count: 1">
</SPAN>7</FONT></FONT></P>
<P class=tocauthor style="MARGIN: 3pt 0in 0pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT style="FONT-SIZE: 11pt"><STRONG><EM>Yanwu Yang, Rui Qin,
Bernard J. Jansen, Jie Zhang, and <BR>Daniel
Zeng</EM></STRONG></FONT></FONT></P>
<P class=toctitle style="MARGIN: 3pt 0in 8pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT style="FONT-SIZE: 11pt">Budget Planning for Coupled
Campaigns in Sponsored <BR>Search Auctions<SPAN
style="mso-tab-count: 1">
</SPAN>39</FONT></FONT></P>
<P class=tocauthor style="MARGIN: 3pt 0in 0pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT style="FONT-SIZE: 11pt"><STRONG><EM>Yu-Hui
Fang</EM></STRONG></FONT></FONT></P>
<P class=toctitle style="MARGIN: 3pt 0in 8pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT style="FONT-SIZE: 11pt">Beyond the Credibility of Electronic
Word of Mouth: <BR>Exploring eWOM Adoption on Social Networking Sites <BR>from
Affective and Curiosity Perspectives<SPAN
style="mso-tab-count: 1">
</SPAN>67</FONT></FONT></P>
<P class=tocauthor style="MARGIN: 3pt 0in 0pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT style="FONT-SIZE: 11pt"><STRONG><EM>Sebastian Voigt and
Oliver Hinz</EM></STRONG></FONT></FONT></P>
<P class=toctitle style="MARGIN: 3pt 0in 8pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT style="FONT-SIZE: 11pt">Assessing Strategic Behavior in
Name-Your-Own-Price <BR>Markets<SPAN
style="mso-tab-count: 1">
</SPAN>103</FONT></FONT></P>
<P class=tocauthor style="MARGIN: 3pt 0in 0pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT style="FONT-SIZE: 11pt"><STRONG><EM>Guangliang Ye, Xiaowei
Zhu, and Samar K. Mukhopadhyay</EM></STRONG></FONT></FONT></P>
<P class=toctitle style="MARGIN: 3pt 0in 8pt; LINE-HEIGHT: 12.6pt"><FONT
face=Palatino><FONT style="FONT-SIZE: 11pt">Managing Service Quality in Multiple
Outsourcing<SPAN
style="mso-tab-count: 1">
</SPAN>125</FONT></FONT></P></DIV></DIV></DIV></DIV></DIV></BODY></HTML>