<div dir="ltr"><div style="font-family:arial,sans-serif;font-size:13px">The deadline for the Ad Auctions workshop has been extended to <span class="" tabindex="0"><span class="">April 27</span></span>. <br></div><div style="font-family:arial,sans-serif;font-size:13px">
<br></div><a href="https://sites.google.com/site/adauctionsworkshop2014/" target="_blank" style="font-family:arial,sans-serif;font-size:13px">https://sites.google.com/site/adauctionsworkshop2014/</a><div><br></div><div>Keynote speakers for the workshop include: Hal Varian (Google) and Paul Milgrom (Stanford) <br>
<div style="font-family:arial,sans-serif;font-size:13px"><br></div><div style="font-family:arial,sans-serif;font-size:13px">The workshop will be held in Palo Alto in conjunction with EC on <span class="" tabindex="0"><span class="">June 8</span></span>. </div>
<div style="font-family:arial,sans-serif;font-size:13px"><br></div><div style="font-family:arial,sans-serif;font-size:13px">Here is the call for papers:</div><div style="font-family:arial,sans-serif;font-size:13px"><h3 align="left" style="font-size:26px;font-weight:normal;margin:0px;padding:33px 10px 0px;font-family:'Open Sans'!important">
<span dir="ltr">Call for Papers</span></h3><div style="min-height:150px;padding-bottom:5px;padding-top:34px;background-color:transparent"><table cellspacing="0" style="width:759px;table-layout:fixed;margin:0px"><tbody><tr>
<td style="vertical-align:top;padding:10px"><div dir="ltr"><div><span style="background-color:transparent;line-height:1.5">In conjunction with the </span><a href="http://www.sigecom.org/ec14/index.html" rel="nofollow" target="_blank" style="color:rgb(131,94,165);text-decoration:none;background-color:transparent;line-height:1.5">Fifteenth ACM Conference on Electronic Commerce (EC'14)</a><span style="background-color:transparent;line-height:1.5">, we solicit submissions for the Tenth Workshop on Ad Auctions, to be held <span class="" tabindex="0"><span class="">June 8, 2014</span></span> in Palo Alto, California, USA. The workshop will bring together researchers and practitioners from academia and industry to discuss the latest developments in online advertisement auctions and exchanges.</span></div>
<div> </div><div>In the past decade we've seen a rapid trend toward automation in advertising, not only in how ads are delivered and measured, but also in how ads are sold. Web search advertising has led the way, selling space on search results pages for particular queries in continuous, dynamic "next price" auctions worth billions of dollars annually.</div>
<div> </div><div>Now auctions and exchanges for all types of online advertising -- including banner and video ads -- are commonplace, run by start-ups and Internet giants alike. An ecosystem of third party agencies has grown to help marketers manage their increasingly complex campaigns.</div>
<div> </div><div>The rapid emergence of new modes for selling and delivering ads is fertile ground for research from both economic and computational perspectives. Further, in the last five years two new platforms, mobile platform and social platforms have started taking key roles in Internet advertising. What auction or exchange mechanisms increase advertiser value or publisher revenue? What user and content attributes contribute to variation in advertiser value? What constraints on supply and budget make sense? How should advertisers and publishers bid? How can both publishers and advertisers incorporate learning and optimization, including balancing exploration and exploitation? How do practical constraints like real-time delivery impact design? How can social data and social networks be leveraged for more efficient advertising? How can mobile context be used for advertising?</div>
<div> </div><div>Papers from a rich set of empirical, experimental, and theoretical perspectives are invited. The topics of interest for the workshop include but are not limited to:</div><div> </div><div>* Web search advertising (sponsored search)</div>
<div>* Display advertising</div><div>* Mobile advertising</div><div>* Social Platform advertising</div><div>* Ad networks, ad exchanges</div><div>* Mechanism design</div><div>* Computational and cognitive constraints</div>
<div>* Ranking and placement of ads</div><div>* Game-theoretic analysis of mechanisms, behaviors, and dynamics</div><div>* Matching algorithms: exact and inexact match</div><div>* Equilibrium characterizations</div><div>
* Simulations</div>
<div>* Laboratory experiments</div><div>* Empirical characterizations</div><div>* Advertiser signaling, collusion</div><div>* Pay per impression, click, and conversion; conversion tracking</div><div>* Campaign optimization; bidding agents; search engine marketing (SEM)</div>
<div>* Local (geographic) advertising</div><div>* Contextual advertising (e.g., Google AdSense)</div><div>* User satisfaction/defection</div><div>* Affiliate model</div><div>* Incentive analysis</div><div>* Click fraud detection and prevention</div>
<div>* Price time series analysis</div><div>* Personalization/targeting</div><div>* Multi-attribute and expressive auctions</div><div>* Bidding languages for advertising</div><div>* Social networks and advertising</div><div>
* Mobile advertising</div><div>* Online vs. offline advertising</div><div><span style="background-color:transparent"> </span><br></div><div>We solicit contributions of two types: (1) research contributions, and (2) position statements. Research contributions should report new (unpublished) research results or ongoing research. The workshop’s proceedings can be considered non-archival, meaning contributors are free to publish their results later in archival journals or conferences. Research contributions should follow the same format of the EC submissions and can be up to 18 pages long (excluding appendices). Position statements are short descriptions of the authors' view of how ad auction research or practice will or should evolve. Position statements should be no more than five pages long. Panel discussion proposals and invited speaker suggestions are also welcome. All contributions should be submitted electronically through the submission site (<a href="https://www.easychair.org/conferences/?conf=adauction14" rel="nofollow" target="_blank" style="color:rgb(131,94,165);text-decoration:none">https://www.easychair.org/conferences/?conf=adauction14</a>) no later than <span class="" tabindex="0"><span class="">April 27, 2014</span></span> (<span class="" tabindex="0"><span class="">11:59 PM</span></span> Hawaii Time).</div>
<div> </div><div> </div><div><b>Organizing Committee</b></div><div><br></div><div>Itai Ashlagi (MIT Sloan)</div><div>Patrick Jordan (Microsoft)</div><div>De Liu (University of Kentucky)</div><div>Renato Paes Leme (Google)</div>
<div>Chris Wilkens (Yahoo)</div></div></td></tr></tbody></table></div></div></div></div>