<div dir="ltr"><div class="gmail_default" style="font-family:arial,helvetica,sans-serif"><p class="MsoNormal" style="margin-bottom:0.0001pt;background-image:initial;background-repeat:initial"><b><span style="font-size:14pt">Call for Papers</span></b></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;background-image:initial;background-repeat:initial"><b>The 2015 Americas Conference on Information
Systems (AMCIS)</b></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;background-image:initial;background-repeat:initial">Puerto Rico, August 13-15, 2015</p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;background-image:initial;background-repeat:initial"><b><span style="font-size:16pt"> </span></b></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;background-image:initial;background-repeat:initial">Track: <b>Virtual
Communities and Collaboration</b></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;background-image:initial;background-repeat:initial"><b> </b></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;background-image:initial;background-repeat:initial">Mini-track: <b>Customer
Engagement in Virtual Communities</b></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify;background-image:initial;background-repeat:initial"> </p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify">We invite submissions
to the <b>Customer Engagement in Virtual Communities</b>
mini-track at the 2015 Americas Conference on Information Systems (AMCIS) to be
held in Puerto Rico, August 13-15, 2015.</p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"> </p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify">The rise of new media
channels has changed the way consumers communicate and exchange information.
Major companies have established virtual communities such as blogs, Facebook
Fan Pages, Twitter, and the like to enhance customer relationships by fostering
consumer engagement and participation on these online social platforms.
Customers join their favorite online brand communities to share their opinions,
exchange product information, and rate companies and their offerings. They can
even be involved in product development as companies solicit input from
customers in virtual communities.</p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"> </p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify">Customer engagement
and participation in virtual communities has become an important area of
research in Information Systems. The main purpose of this mini-track is to
provide a forum for the exchange of research ideas and best practices related
to customer engagement in these online social platforms. It also aims to raise
awareness of the latest trends and developments in virtual communities, and
address the challenges of encouraging and managing customer engagement on these
platforms. This mini-track is open to all types of research, conceptual or
empirical. Examples of possible topics of interest include (but are not limited
to):</p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"> </p>
<p class="" style="margin:0in 0in 0.0001pt 0.25in">-<span style="font-stretch:normal;font-size:7pt;font-family:'Times New Roman'">
</span>Models
of customer engagement and participation in virtual communities</p>
<p class="" style="margin:0in 0in 0.0001pt 0.25in">-<span style="font-stretch:normal;font-size:7pt;font-family:'Times New Roman'">
</span>User-generated
content in virtual communities</p>
<p class="" style="margin:0in 0in 0.0001pt 0.25in">-<span style="font-stretch:normal;font-size:7pt;font-family:'Times New Roman'">
</span>Electronic
word of mouth and online brand reputation management in virtual communities</p>
<p class="" style="margin:0in 0in 0.0001pt 0.25in">-<span style="font-stretch:normal;font-size:7pt;font-family:'Times New Roman'">
</span>Customer
engagement and marketing intelligence</p>
<p class="" style="margin:0in 0in 0.0001pt 0.25in">-<span style="font-stretch:normal;font-size:7pt;font-family:'Times New Roman'">
</span>Customer
engagement and customer knowledge management</p>
<p class="" style="margin:0in 0in 0.0001pt 0.25in">-<span style="font-stretch:normal;font-size:7pt;font-family:'Times New Roman'">
</span>Customer
engagement and prosumers</p>
<p class="" style="margin:0in 0in 0.0001pt 0.25in">-<span style="font-stretch:normal;font-size:7pt;font-family:'Times New Roman'">
</span>Customer
relationship management (e.g., satisfaction, trust, loyalty) and customer
engagement in virtual communities</p>
<p class="" style="margin:0in 0in 0.0001pt 0.25in">-<span style="font-stretch:normal;font-size:7pt;font-family:'Times New Roman'">
</span>Social
network analysis and customer engagement in virtual communities</p>
<p class="" style="margin:0in 0in 0.0001pt 0.25in">-<span style="font-stretch:normal;font-size:7pt;font-family:'Times New Roman'">
</span>Platform
differentiation and customer engagement effectiveness</p>
<p class="" style="margin:0in 0in 0.0001pt 0.25in">-<span style="font-stretch:normal;font-size:7pt;font-family:'Times New Roman'">
</span>Customer
engagement in mobile social platforms</p>
<p class="" style="margin:0in 0in 0.0001pt 0.25in">-<span style="font-stretch:normal;font-size:7pt;font-family:'Times New Roman'">
</span>Legal
and ethical aspects of customer engagement in virtual communities</p>
<p class="" style="margin:0in 0in 0.0001pt 0.25in">-<span style="font-stretch:normal;font-size:7pt;font-family:'Times New Roman'">
</span>Future
trends of customer engagement in virtual communities</p>
<p class="MsoNormal" style="margin-bottom:0.0001pt"> </p>
<p class="MsoNormal" style="margin-bottom:0.0001pt">Instructions for authors and more information about the conference at <a href="http://amcis2015.aisnet.org/">http://amcis2015.aisnet.org/</a></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt"> </p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b>Important Dates:</b></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify">January 5, 2015 –
Manuscript Submissions Open</p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify">February 25, 2015 – Manuscript
Submissions Due Date</p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify">April 21, 2015 –
Author Notification Date</p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify">April 28, 2015 – Camera-ready
Revisions Due Date</p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"> </p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b>Mini-Track
Co-Chairs:</b></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt">Christy M.K. CHEUNG (Primary Contact)</p>
<p class="MsoNormal" style="margin-bottom:0.0001pt">Hong Kong Baptist University</p>
<p class="MsoNormal" style="margin-bottom:0.0001pt">Email: <a href="mailto:ccheung@hkbu.edu.hk">ccheung@hkbu.edu.hk</a></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt"> </p>
<p class="MsoNormal" style="margin-bottom:0.0001pt">Bo Sophia XIAO</p>
<p class="MsoNormal" style="margin-bottom:0.0001pt">University of Hawai‘i at Mānoa </p>
<p class="MsoNormal" style="margin-bottom:0.0001pt">Email: <a href="mailto:boxiao@hawaii.edu">boxiao@hawaii.edu</a></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt"> </p>
<p class="MsoNormal" style="margin-bottom:0.0001pt">Chee-Wee TAN</p>
<p class="MsoNormal" style="margin-bottom:0.0001pt">Copenhagen Business School</p>
<p class="MsoNormal" style="margin-bottom:0.0001pt">Email: <a href="mailto:cta.itm@cbs.dk">cta.itm@cbs.dk</a></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt"> </p>
<p class="MsoNormal" style="margin-bottom:0.0001pt">Zach
W.Y. LEE</p>
<p class="MsoNormal" style="margin-bottom:0.0001pt">Hong Kong Baptist University</p>
<p class="MsoNormal" style="margin-bottom:0.0001pt">Email: <a href="mailto:11466685@hkbu.edu.hk">11466685@hkbu.edu.hk</a></p></div></div>