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<b>CALL FOR PAPERS</b><b><br>
</b><b>21st Americas Conference on Information Systems (AMCIS 2015)</b><br>
Puerto Rico<br>
August 13-15, 2015<br>
<a class="moz-txt-link-freetext" href="http://amcis2015.aisnet.org/">http://amcis2015.aisnet.org/</a><br>
<br>
<b>Mini-Track: Customers and Consumers as a New Challenge for
End-User Computing</b><b><br>
</b><b>Track: End-User Information Systems, Innovation, and
Organizational Change (SIGOSRA)</b><br>
<br>
The field of end-user computing has successfully put a focus of
research in IS development and implementation on empowering the
users. However, today, the term "user" needs to be redefined as many
organizations dramatically extend the number of people using their
IT systems. Customers, consumers, partners and other stakeholders
are now becoming users of the organizations’ IT. These groups may
comprise several hundreds of thousands or even millions of people
with different IT skills and hardware. They are acting in diverse
and often unknown contexts. Mobile applications, web shops and web
portals are the bridges between an organization and its customers
and consumers. Traditional ways of providing training, support,
empowerment, and innovation need to be rethought with regard to this
extended use.<br>
<br>
Like the internal IT users, consumers and customers are much more
experienced in using IT today. Hence, organizations are also facing
increased expectations if they provide IT systems to their customers
and consumers. Contrary to their internal IT users, they cannot draw
on established governance structures or impose direct pressure.
Instead, organizations are to an increasing degree driven by the
progress of consumer technology and leading web-based systems, which
are known and used by their customers and consumers. The IT
management in organizations is therefore in the need to find new
structures for interacting with customers and consumers (e. g. in
the fields of demand management, innovation management, service
provision).<br>
<br>
With this mini-track, we seek to attract research, which is related
to the well-established field of end-user computing. In accordance
with the conference theme of “blue ocean research”, we encourage the
submission of work that extends this field by also considering
customers and consumers as end-users.<br>
<br>
<b>Topics of interest include, but are not limited to</b>:<br>
- Customers and consumers as end-users of IS<br>
- Achieving a better understanding of the customers’ and consumers’
needs<br>
- Establishing and maintaining IT-related communication channels
with customers and consumers<br>
- Empowering customers and consumers with flexible IT systems<br>
- Methods for reducing the time needed for training<br>
- Integrating consumers and customers in IT-related innovation
processes<br>
- Training and support services for customers and consumers<br>
- Entrepreneurial and small companies as end-users<br>
- New roles and tasks in organizations related to the IT-based
interaction with consumers and customers<br>
- Customers' and consumers' IT skills<br>
- Consumerization of IT<br>
- Customer-oriented and consumer-oriented cross-department
collaboration (e. g. between IT, marketing, sales)<br>
- Challenges of the IT organization / IT management directly facing
customers and consumers<br>
- New methods for managing the IT department’s interaction with
customers and consumers<br>
<br>
We welcome conceptual, empirical, and design-oriented contributions
for this mini-track.<br>
<br>
<b>Submission:</b><br>
Please follow the instructions given at
<a class="moz-txt-link-freetext" href="http://amcis2015.aisnet.org/submission-guidelines">http://amcis2015.aisnet.org/submission-guidelines</a><br>
<br>
<b>Important dates:</b><br>
February 25, 2015: Submission Deadline<br>
April 21, 2015: Author Notification Date<br>
April 28, 2015: Camera-ready Revisions Due Date<br>
August 13-15, 2015: AMCIS Conference<br>
<br>
<b>Mini-Track Chairs:</b><br>
Paul Drews, Leuphana University of Lüneburg, <a class="moz-txt-link-abbreviated" href="mailto:paul.drews@leuphana.de">paul.drews@leuphana.de</a>
(primary contact)<br>
Tilo Böhmann, University of Hamburg, <a class="moz-txt-link-abbreviated" href="mailto:tilo.boehmann@uni-hamburg.de">tilo.boehmann@uni-hamburg.de</a><br>
Elizabeth A. Regan, University of South Carolina,
<a class="moz-txt-link-abbreviated" href="mailto:earegan@mailbox.sc.edu">earegan@mailbox.sc.edu</a><br>
<br>
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