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[O'Reilly, Philip]

CALL FOR PAPERS

 

 Smart Mobile Media Services (SMMS) Track

 

19th European Conference on Information Systems (ECIS 2011)

Aalto University, Helsinki, Finland, June 9-11, 2011

http://www.ecis2011.fi <http://www.ecis2011.fi> 

 

In the past few years, a number of significant developments have
occurred which have radicalized the environment for smart mobile media
services and the notion of widespread mass consumer and business
engagement in mobile (m-) commerce activities (Varnali and Toker, 2009;
Xu et al., 2009; Wei et al., 2010). Smart Mobile Media Services (SMMS)
provide mobile subscribers with permission based, dynamically profiled,
location, context and task specified, mobile Internet applications,
content, products, services and transactions for smart mobile media
devices (O'Reilly and Duane, 2010). The rapidly evolving and expanding
market for the development and provision of Smart Mobile Media Services
is primarily driven by the integration of numerous mobile applications
and technologies into one single Smart Mobile Media Device (SMMD). Smart
Mobile Media Devices (SMMDs) provide subscribers with phone, SMS, MMS,
GPS navigation, photo and video cameras, digital format music
players/recorders, access to local and web based radio stations, email
and Internet access together with pre-loaded and web based gaming
applications (O'Reilly and Duane, 2010). Indeed, the current generation
of leading edge Smart Mobile Media Devices (SMMDs) incorporate GPS with
greatly improved spatial positioning accuracy, creating enormous
potential for personalised location based services (LBS).

 

In a commercial context, smart mobile media strategies are being adopted
by major global organisations such as KFC (Higgs, 2008), Starbucks (Xu
et al., 2009), Microsoft, McDonalds, Coca-Cola, and Procter & Gamble
(Wei et al., 2010). In addition, global banking institutions are
increasingly deploying smart mobile applications. For example, NatWest
bank in the United Kingdom, launched a fully functional banking
application for the Apple IPhone in November 2009. The importance of
this phenomenon in a commercial setting was further illustrated in
January 2010 when Google entered the potentially lucrative Smart Mobile
Media Devices market, heretofore dominated by Blackberry, Nokia, and
Apple devices, launching the Nexus One Android Smart Mobile Media
Device.

 

Husson (2010) predicts that mobile Internet will reach 22% of European
mobile consumers by the end of the year, and that the market for Smart
Mobile Media Services (SMMS) is set to grow exponentially, as users seek
new services and applications for their Smart Mobile Media Devices
(SMMDs). According to Forrester Research, 2010 is going to be the year
that every organisation needs a mobile strategy, and that organisations
need to plan ahead and start integrating mobile applications and
services into their overall strategy (Husson, 2010).

 

With the provision of Smart Mobile Media Services (SMMS) expected to
grow significantly in the next few years (Varnali and Toker, 2009; Wei
et al., 2010), research needs to be conducted to understand how
commercial organisations can offer sustainable, revenue generating
products/services to consumers. Furthermore, a greater understanding of
consumer adoption motivations for Smart Mobile Media Services (SMMS) is
needed. Indeed, Lee et al. (2009) note that research focusing on
individuals at different stages of mobile data services adoption is in
its nascent stage.

 

Topics

We invite scholars and professionals from a broad range of disciplines
to submit to this special track. Both full research papers and Research
in Progress papers are welcome. Papers may encompass theoretical
analysis, modeling, simulation, and empirical studies on Smart Mobile
Media Services (SMMS). Special topics of interest include, but are not
limited to, the following:

*         Business models for Smart Mobile Media Services;

*         Smart Mobile Services and Sustainable Futures; 

*         Business process implications for implementing Smart Mobile
Media Services;

*         Adoption and diffusion of Smart Mobile Media Services;

*         Innovative and integrative applications for Smart Mobile Media
Services;

*         Secure biometric authentication and verification for Smart
Mobile Media Services;

*         Dynamic data mining architectures to support profiling for
Smart Mobile Media Services;

*         Infrastructures and standards for Smart Mobile Media Services;

*         Legal, ethical and trust issues associated with Smart Mobile
Media Services; and,

*         Applications of Smart Mobile Media Services in voluntary,
regional, and community settings.

 

References

Higgs, B. (2008). Strategy notes: on location. Marketing, Dec/Jan, 82-82

Husson (2010) 2010 Mobile Trends. Available online at:
http://blogs.forrester.com/consumer_product_strategy/2010/01/2010-mobile
-trends.html
<http://blogs.forrester.com/consumer_product_strategy/2010/01/2010-mobil
e-trends.html> . Last accessed: 29th January 2010.

Lee, S. Shin, B., and Geun Lee, H. (2009) Understanding post-adoption
usage of mobile data services: the role of supplier-side variables,
Journal of the Association for Information Systems, 10 (12), 860-888.

O'Reilly, P. and Duane, A. (2010) Smart Mobile Media Services: Consumer
Intention Model, The 8th International Conference on Advances in Mobile
Computing and Multimedia (MoMM2010), 8-10 November, Paris, France. ACM
978-1-4503-0440-5/10/11

Varnali, K. and A. Toker. (2009). Mobile Marketing Research:
The-state-of-the-art. International Journal of Information Management
(SSCI), 30 (2), 144-151.

Wei, R., Xiaoming, H., & Pan, J. (2010). Examining user behavioural
response to SMS ads: Implications for the evolution of the mobile phone
as a bona-fide medium. Telematics and Informatics, 27 (1), 32-41.

Xu, H., Hock-Hai, T, Tan, B.C.Y. & Agarwal, R. (2009). The role of
push-pull technology in privacy calculus: the case of location-based
services. Journal of Management Information Systems, 26 (3), 135-174

Track Co-Chairs and Contacts

Dr. Philip O'Reilly,

Department of Accounting, Finance & Information Systems,

University College Cork (UCC),

Ireland.

Philip.OReilly at ucc.ie <mailto:Philip.OReilly at ucc.ie> 

Dr. Aidan Duane,

Department of Accountancy & Economics,

School of Business, 

Waterford Institute of Technology (WIT),

Ireland.

ADuane at wit.ie <mailto:ADuane at wit.ie> 

 

Associate Editors

Pavel Andreev

Shamoon College of Engineering,

Israel

 

Angsana A. Techatassanasoontorn,

Pennsylvania State University,

USA

 

Dongsong Zhang,

University of Maryland,

USA

 

Heng Xu

Pennsylvania State University,

USA

 

Jonas Hedman,

Copenhagen Business School,

Denmark

 

Important dates

December 1, 2010      Submission deadline

January 31, 2011        Reviews due

March 1, 2011            Notification of acceptance

April 5, 2011              Final paper due

June 9-11, 2011         ECIS 2011 conference

 

 

 

 

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