[AISWorld] HICSS-45 Call for Papers: Electronic Marketing minitrack

[Arnold Kamis]

ELECTRONIC MARKETING

Firms continue learning how to more effectively market with new media. What
are effective strategies to attract customers, and to increase purchase,
satisfaction and loyalty? How do consumers behave in social networks or
online auctions? How do they respond to novel forms of advertising or
representation of product and store information? Why do they engage and how
do they use consumer generated media?
Submitted papers may be quantitative or qualitative, including (but not
limited to):

 *   Rich descriptive statistics of online customer behavior
 *   Tested theories of online behavior
 *   Novel models and frameworks on how new technologies impact marketing to
customers or organization of the marketing function
 *   Detailed case studies of electronic-marketing applications used to
generate theories and hypotheses through comparative case analysis or to
illustrate novel business practices
 *   Design and critical evaluation of novel electronic marketing systems
and embedded methods
 *   Data collection methods
 *   Ethnography

A goal of this session will also be showcasing novel electronic marketing
methods studied through diverse and unconventional methods. Papers that
provide rich cases for theory generation, or identify and evaluate new
methods, systems and practices for electronic marketing, and novel analytic
models, theories and frameworks are especially welcome.

Ajit Kambil is the Global Research Director - CFO Program of Deloitte
Research and is also a Research Executive in Residence at Babson College.
Dr. Kambil earned a Ph.D in Information Systems from the MIT Sloan School of
Management, and was previously on the faculty of the Stern School of
Business of New York University. At NYU he led the EDGAR on the Internet
project - making corporate disclosures widely available to investors on the
Internet in the early days of the WWW, and introduced eCommerce into the
curricula. His  book Making Markets: Designing Online Markets and Auction
for Profit is published by Harvard Business School Press.

Arnold Kamis is an Associate Professor in Information Systems and Operations
Management at Suffolk University, Boston, Massachusetts. He received his
Ph.D. in Information Systems from the Stern School of Business of New York
University and his B.S. in Applied Mathematics (Computer Science) from
Carnegie Mellon University. Arnold's research interests are in electronic
business, decision support technologies, and human-computer interaction. His
publications appear in MIS Quarterly, Decision Support Systems, Information
& Management, International Journal of Electronic Commerce, Communications
of the Association for Computing Machinery, Communications of the
Association for Information Systems, The Database for Advances in
Information Systems, and The American Statistician.

Bruce Weinberg is Chair of the Marketing Department and an Associate
Professor of Marketing and E-commerce at Bentley University. He received his
Ph.D. in Marketing from the MIT Sloan School of Business. Dr. Weinberg is a
leading authority on the online consumer experience, including online
shopping, retailing and auctions. His publications have appeared in journals
such as Journal of Marketing, Journal of Marketing Research, Journal of
Interactive Marketing, Marketing Letters, Business Horizons, Journal of
Business Research, Journal of the Operational Research Society, Interactive
Marketing Journal, the Journal of Database Marketing & Customer Strategy
Management, and Journal of Promotional Management. His recent lead article
in the Wall Street Journal Business Insights section (in collaboration with
Sloan Management Review) on "The Secrets of Marketing in a Web 2.0 World"
was the most emailed article in the Wall Street Journal for two consecutive
days. In addition, he has received awards for both teaching and research,
e.g., in 1997, the MSI/H. Paul Root Award from the American Marketing
Association for the "most significant contribution to the advancement of
marketing practice" for the paper "Premarket Forecasting of Really-New
Products" published in the Journal of Marketing.

Paper submissions by June 15, 2011

http://www.hicss.hawaii.edu/hicss_45/45authorinstructions.htm


SUBMIT INQUIRIES TO:

Bruce Weinberg (Primary Contact)
Bentley University
Email: Celtics at bentley.edu

Ajit Kambil
Deloitte and Touche
Email: akambil at deloitte.com

Arnold Kamis
Suffolk University
Email: akamis at suffolk.edu
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