[AISWorld] International Journal of E-Business Research: TOC 7(3) and CFP

[In Lee]

The contents of the latest issue of:
International Journal of E-Business Research (IJEBR)
Official Publication of the Information Resources Management Association
Volume 7, Issue 3, July-September 2011
Published: Quarterly in Print and Electronically
ISSN: 1548-1131 EISSN: 1548-114X
Published by IGI Publishing, Hershey-New York, USA
www.igi-global.com/ijebr

Editor-in-Chief: In Lee, Western Illinois University, USA

PAPER ONE

The Effect of E-Commerce Websites’ Colors on Customer Trust

Jean-Éric Pelet, KMCMS CEO, SupAgro Montpellier, France
Panagiota Papadopoulou, National and Kapodistrian University of Athens, Greece

Establishing customer trust in an online vendor requires the provision of an environment in which customers can overcome their fear and reluctance about shopping transactions by forming trust and positive perceptions about the online vendor. This paper studies the impact of the colors of e-commerce websites, as an atmospheric variable of the interface, on customer trust. The effect of the colors of e-commerce websites on customer trust has only been indirectly examined in terms of website characteristics, such as website quality and usability, where color is viewed as a key interface attribute. Thus, the relationship between color itself and trust remains largely under investigated. To address this gap, this paper presents an exploratory qualitative study on how customers develop trust in an online vendor, as a result of the colors of the e-commerce website. The empirical findings provide theoretical and practical implications regarding the effect of web stores color on trust.

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http://www.igi-global.com/bookstore/article.aspx?titleid=55809

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http://www.igi-global.com/viewtitlesample.aspx?id=55809

PAPER TWO

The Influence of Information Technology Utilization (ITU) on Supply Chain Integration (SCI)

Thawatchai Jitpaiboon, Ball State University, USA
Sushil Sharma, Ball State University, USA

The key to competitiveness in most industries has moved beyond the traditionally confined single organization. In today’s global competitive business environment, competitiveness is heavily influenced by the ability of the multiple organizations in a supply chain to synchronize and integrate their business activities and processes. Supply chain integration, (SCI) which links the activities, functions, processes, and systems of a firm with its customers and suppliers, can reduce uncertainty, enhance responsiveness, reduce costs, and improve customer service. Empirical studies have explored SCI and reported that information technology (IT) is a key ingredient for the success of the integrated supply chain. While the research on SCI has been reported in OM literature, empirical studies that investigate the impact of different levels of IT utilization (ITU) – strategic, operational, and infrastructural - on SCI are not available. This research also explores the impact of top management support (TMS) on the relationship between ITU and SCI. Based on data collected from 220 manufacturing firms, this study indicates that ITU will have a positive impact on the success of an integrated supply chain when top management is personally involved in the technology implementation process.

To obtain a copy of the entire article, click on the link below.
http://www.igi-global.com/bookstore/article.aspx?titleid=55810

To read a PDF sample of this article, click on the link below.
http://www.igi-global.com/viewtitlesample.aspx?id=55810

PAPER THREE

When Parameterized Model Driven Development Supports Aspect Based SOA

Valérie Monfort, Université Paris 1 Panthéon-Sorbonne and Université Paris Dauphine, France
Slimane Hammoudi, ESEO, France

Service-Oriented Architectures (SOA) are widely used by companies to gain flexibility. Web services are the fitted technical solution used to support SOA by providing interoperability and loose coupling. Basic Web services are being assembled to composite Web services in order to directly support business processes. However, there is much to be done to obtain a genuine flawless Web service, and current market implementations do not provide adaptable Web service behavior depending on the service contract. This paper proposes two different approaches to increase adaptability of Web services and SOA. The first approach is based on Aspect Oriented Programming (AOP) as a new design solution for Web services. The authors have implemented an infrastructure to enrich services with aspects and to dynamically reroute messages according to changes, without redeployment. The second approach combines Model Driven Development (MDD) and Context-Awareness to promote reuse and adaptability of Web services behavior depending on the service context. Parameterized transformation techniques are proposed to bind context with business logic implemented by a service. The aim is to merge the two approaches to abstract and reduce the technical complexity of aspect based service solution.

To obtain a copy of the entire article, click on the link below.
http://www.igi-global.com/bookstore/article.aspx?titleid=55811

To read a PDF sample of this article, click on the link below.
http://www.igi-global.com/viewtitlesample.aspx?id=55811

PAPER FOUR

Role of Mobile Based Applications in India’s Social and Economic Transformation

Sunil Jose Gregory, Infosys Technologies Ltd., India
Gnanapriya Chidambaranathan, Infosys Technologies Ltd., India
Padma Kumar, Infosys Technologies Ltd., India

This article discusses the socio-economic impact of mobile telephony in a developing country like India. Emerging markets are experiencing technology leapfrogging in terms of telecom evolution and adaptation. While the rich and affluent use mobile technology to enhance their lifestyle, for the poor, mobile based applications can augment their daily livelihood. Due to economic compulsions, the focus of the market has been on mobile services and applications that belong to the primary category. This paper identifies the potential of livelihood enabling applications and describes successful global projects in livelihood enabling mobile applications in areas like mHealth, mEducation, mAgriculture, and mFinance. The paper concludes by identifying a set of challenges for developing livelihood enabling mobile apps in India and makes policy suggestions that can increase the viability of such mobile applications in India.

To obtain a copy of the entire article, click on the link below.
http://www.igi-global.com/bookstore/article.aspx?titleid=55812

To read a PDF sample of this article, click on the link below.
http://www.igi-global.com/viewtitlesample.aspx?id=55812

PAPER FIVE

Asymmetric Upgrading of Mobile Services: A Demand-Side Explanation

Simona Fabrizi, Massey University and University of Auckland, New Zealand

Despite the accelerated pace at which progress in wireless technologies occurs, it is not uncommon to observe that some Mobile Operators (MOs) do not upgrade their mobile services, while their competitors adopt the newest technological standards. This paper proposes an explanation for this apparent paradox by means of a formal theoretical model that acknowledges demand heterogeneity in a quality upgrading game between horizontally differentiated and competing MOs. Demand heterogeneity stems from the co-existence of both conservative and quality-seeking users in the mobile services market. The author derives both symmetric and asymmetric upgrading outcomes depending on (1) the ratio of quality-seeking and conservative users, (2) the upgrading cost, (3) the extra-value conservative users attribute to upgraded services, and (4) the degree of differentiation between competing MOs. Results reveal under which conditions demand heterogeneity leads to higher profits for non-upgrading MOs than for upgrading MOs, constituting the rationale for asymmetric upgrading outcomes to arise.

To obtain a copy of the entire article, click on the link below.
http://www.igi-global.com/bookstore/article.aspx?titleid=55813

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http://www.igi-global.com/viewtitlesample.aspx?id=55813

PAPER SIX

The Role of Litigation in First-Mover Performance in M-Business

Belén Usero, Universidad Carlos III de Madrid, Spain
María Ortiz, Universidad Carlos III de Madrid, Spain

In recent years, technological advances and regulatory change have profoundly modified many Internet-related supply and user services. In some cases, although entry barriers for new competitors have been lowered, established companies have been able to reap certain sources of first-mover advantages (FMAs) as a result of their early entry into the market. Here, non-market strategies can be used by rivals and other industry participants to neutralize FMAs. This paper has two main objectives: on the one hand, to reflect on FMAs in an Internet-enabled market environment, specifically, mobile service providers; on the other hand, to study the impact of litigation on first-mover performance in the Spanish mobile services industry between November 2000 and July 2006. The results obtained show that litigation processes initiated against first mover Movistar, do not, on average, have a negative impact on market performance. Similarly, we observed that when legal proceedings do have an impact on a company’s stock market valuation, the negative impact, on average, outweighs the positive. Last, we also observed that the impact of some legal disputes on the first mover’s share price varies depending on who initiates legal actions and on the nature of the lawsuit filed.

To obtain a copy of the entire article, click on the link below.
http://www.igi-global.com/bookstore/article.aspx?titleid=55814

To read a PDF sample of this article, click on the link below.
http://www.igi-global.com/viewtitlesample.aspx?id=55814

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For full copies of the above articles, check for this issue of the International Journal of E-
Business Research (IJEBR) in your institution's library. This journal is also included in the IGI Global aggregated "InfoSci-Journals" database: http://www.igi-global.com/EResources/InfoSciJournals.aspx. 
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CALL FOR PAPERS

Mission of IJEBR:

The primary objective of the International Journal of E-Business Research (IJEBR) is to provide an international forum for researchers and practitioners to advance the knowledge and practice of all facets of electronic business. Emerging e-business theories, architectures, and technologies are emphasized to stimulate and disseminate cutting-edge information into research and business communities in a timely fashion. The secondary objective of this journal is to develop a comprehensive framework of e-business by taking a multidisciplinary approach to understanding e-business and its implications on businesses and economies. This journal will serve as an integrated e-business knowledge base for those who are interested in contributing to the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods.

Coverage of IJEBR:

IJEBR appears quarterly and maintains rigorous review processes. Theoretical, experimental, survey, and case studies are all appropriate. Among topics to be included (but not limited) are the following:

•	Applications of new technologies to e-business
•	B2B e-marketplaces
•	Collaborative commerce
•	Developing and managing middleware to support e-business
•	Digital libraries
•	E-business models and architectures
•	E-business process modeling and simulation studies
•	E-business standardizations
•	E-business strategies
•	E-business systems integration
•	E-business technology investment strategies
•	Economics of e-business
•	E-CRM
•	E-finance
•	E-healthcare
•	E-HRM
•	E-SERVQUAL
•	E-TAM
•	E-value chain
•	Electronic communications
•	Electronic markets and infrastructures
•	Electronic supply chain management and the Internet-based electronic data interchange
•	E-marketing
•	E-procurement methods
•	E-payment market
•	E-services
•	Evaluation methodologies for e-business systems
•	Global e-business
•	Intelligent agent technologies and their impacts
•	Interorganizational information systems
•	Mobile commerce
•	Online communities
•	Online consumer behavior
•	Outsourcing and e-business technologies
•	Semantic Web
•	Social commerce
•	Social shopping
•	Social network
•	Trends in e-business models and technologies
•	Trust, security, and privacy of e-business transactions and information
•	Valuing e-business assets
•	Virtual organization
•	Web advertising
•	Web-based languages, application development methodologies, and tools
•	Web personalization and mass customization technologies
•	Web services-based e-business systems
•	Web 2.0

and all other related issues that will contribute to the advancement of e-business research. 

Interested authors should consult the journal's manuscript submission guidelines www.igi-global.com/ijebr.

All inquiries and submissions should be sent to:
Editor-in-Chief: Dr. In Lee at I-Lee at wiu.edu

In Lee, Ph.D.
Professor
School of Computer Sciences
Western Illinois University, Macomb, IL USA

Editor-in-Chief, International Journal of E-Business Research (IJEBR)
http://www.igi-global.com/ijebr
Editor, Encyclopedia of E-Business Development and Management in the Global Economy 
http://www.igi-global.com/reference/details.asp?ID=36005