[AISWorld] Publication of Vol.12, No.4, 2011 issue of Journal of Electronic Commerce Research
Melody Kiang
mkiang at csulb.edu
Wed Dec 14 02:00:57 EST 2011
Dear Colleagues,
On behalf of the Journal of Electronic Commerce Research (JECR),
I am pleased to announce that Vol. 12, Number 4, 2011 issue of JECR is
now available at the journal web site:
"http://www.csulb.edu/journals/jecr/c_i.htm". This is a hybrid issue
that contains a special section on Cloud Service and Electronic
Commerce, guest edited by Dr. Dr. William Yu Chung Wang, Auckland
University of Technology (AUT), New Zealand
________________________________________________________________________________________________________
Special Section on Cloud Service and Electronic Commerce:
Toward the Trend of Cloud Computing
William Yu Chung Wang Department of Business Information Systems, AUT
University
42 Wakefield St, Auckland, 1142 New Zealand
Ammar Rashid Department of Business Information Systems, AUT
University
42 Wakefield St, Auckland, 1142 New Zealand
Huan-Ming Chuang Department of Information Management, National Yunlin
University of Science and Technology,
123 University Road, Section 3, Douliou,
Yunlin 64002, Taiwan 238-242
ABSTRACT
Cloud Computing has recently been recognized as one of the most
emerging technology. A considerable amount of research has been
carried out to explore different areas in Cloud Computing.
Nevertheless, few areas including reliability, security and business
value of Cloud Computing are yet to be explored. This paper presents a
brief summary on the analysis of current gaps and new trends in cloud
computing research based on extant information systems literature,
industry reports, and practical experience reflections. Additionally,
it highlights the significance of cloud computing and its implications
for practitioner and academics. We conclude by outlining the
opportunities associated with the development of Cloud Computing and
noting future research directions.
Keywords: cloud computing, service utilization, cloud services
*********************************************************************************************************************
The Impact of Security and Scalability of Cloud Service on Supply
Chain Performance
Olatunde A. Durowoju Norwich Business School, University of East
Anglia, Norwich, NR4 7JT, UK
Hing Kai Chan Norwich Business School, University of East
Anglia, Norwich, NR4 7JT, UK
Xiaojun Wang School of Economics, Finance and Management,
University of Bristol, Bristol, BS8 1TN, UK 243-256
ABSTRACT
Cloud computing introduces flexibility in the way an organization
conducts its business. On the other hand, it is advisable for
organizations to select cloud service partners based on how prepared
they are owing to the uncertainties present in the cloud. This study
is a conceptual research which investigates the impact of some of
these uncertainties and flexibilities embellished in the cloud. First,
we look at the assessment of security and how it can impact the supply
chain operations using entropy as an assessment tool. Based on queuing
theory, we look at how scalability can moderate the relationship
between cloud service and the purported benefits. We aim to show that
cloud service can only prove beneficial to supply partners under a
highly secured, highly scalable computing environment and hope to lend
credence to the need for system thinking as well as strategic thinking
when making cloud service adoption decisions.
Keywords: cloud service, security concerns, scalability, supply chain
management
*************************************************************************************************************************
The Organizing Vision for Cloud Computing in Taiwan
Shirley Ou Yang Information Management, National Taiwan University,
No.1, Sec. 4, Roosevelt Rd., Taipei City
106, Taiwan
Carol Hsu Information Management, National Taiwan University,
No.1, Sec. 4, Roosevelt Rd., Taipei City 106,
Taiwan 257-271
ABSTRACT
Cloud Computing has attracted increasing attention from both
researchers and practitioners as a new paradigm of information
technology. Many recent studies on technological innovation have
focused on two confronting models: rational-actor decision and social
construction. However, both models are rarely used at the industry
level of analysis. This paper adopts the lens of organizing vision,
and presents a secondary analysis on the institutional processes of
the forming of the Cloud Computing industry in Taiwan. In doing so it
examines several key institutional forces, including (1) community
discourse, structure, and commerce; (2) IS practitioner subculture;
(3) adoption of core technology; and (4) adoption and diffusion. Our
findings suggest that the dynamics of institutionalization of society
and technology in the collective sense better explain the formation of
the Cloud Computing industry embedded in a large community network
than the linear rational choice paradigm. These findings also suggest
that decision makers in both the private and public sector should be
more aware of the institutional forces that motivate them to adopt IT
innovation.
Keywords: cloud computing, organizing vision, innovation
transformation, innovation adoption and diffusion
******************************************************************************************************************
Regular Section:
The Effect of Website Design Dimensions on Initial Trust: A Synthesis
of the Empirical Literature
Farhod P. Karimov Department of Business (BUSI), Vrije Universiteit
Brussel, Pleinlaan 2 1050, Brussels, Belgium
Malaika Brengman Department of Business (BUSI), Vrije Universiteit
Brussel, Pleinlaan 2 1050, Brussels, Belgium
Leo Van Hove Department of Applied Economics (APEC), Vrije
Universiteit Brussel,
Pleinlaan 2 1050, Brussels, Belgium 272-301
ABSTRACT
This paper aims to provide an integrative review of the
experiment-based literature on the antecedents of initial trust in a
business-to-consumer (B2C) e-commerce setting. To that end, we present
a framework that classifies trust-inducing website features according
to three broad dimensions, namely visual design, social cue design and
content design, because comparing studies with different empirical
set-ups requires conceptual clarity. To synthesize the literature we
use an advanced vote-count procedure combined with a sign test. We
find that the literature provides sound empirical support for our
general hypothesis that web design cues effectively enhance consumers
initial trust towards unfamiliar online vendors. E-tailers should thus
consider embedding human-like cues (i.e., facial photos, video
streams) into their interfaces, as well as integrating assistive web
applications (i.e., avatars, recommendation agents). Interestingly, we
also find that internally provided e-assurance structures (such as
privacy/security policies and vendor-specific guarantees) can be as
effective as paid e-assurance mechanisms (such as third-party trust
endorsements). Our overview also reveals that the effectiveness of
certain trust-signalling features within the visual and social cue
design dimensions is still under-researched. The support for the
positive effect of such website atmospheric cues is therefore still
weak.
Keywords: initial online trust, website design, B2C e-commerce,
literature review, vote-count method
*********************************************************************************************************************
Impact of Virtual Brand Experience on Purchase Intentions: the Role of
Multichannel Congruence
Jason A. Gabisch Department of Marketing, School of Business,
Providence College,
1 Cunningham Square, Providence RI 02918, USA
Kholekile L. Gwebu Department of Decision Sciences, Whittemore School
of Business and Economics,
University of New Hampshire, Durham, NH
03801, USA 302-319
ABSTRACT
Online virtual environments have been identified as emerging marketing
channels, whereby consumers can learn about brands through experiences
that involve both functional and social interaction. This research
examines the impact of virtual experiences on attitude formation, and
offline purchase intentions, and identifies three types of channel
congruence (perceived diagnosticity, self-image congruence, and
behavioral consistency) that help explain the cross-channel effects.
The findings from this study indicate that multichannel effects exist
between virtual brand experiences and real-world purchasing decisions.
These effects depend on the extent to which the virtual shopping
experience is believed to be accurate and useful for evaluation,
shared self-concept with other users of the brand, and perceived
behavioral consistency across marketing channels.
Keywords: multichannel marketing, brand experience; virtual worlds;
Second Life; channel congruency
******************************************************************************************************************
Shopping in Virtual Worlds: Perceptions, Motivations, and Behavior
Diana Hassouneh Faculty of Economics, Social and Political Science,
Solvay Business School,
Vrije Universiteit Brussel, Pleinlaan 2,
B-1050 Brussel, Belgium
Malaika Brengman Faculty of Economics, Social and Political Science,
Solvay Business School,
Vrije Universiteit Brussel, Pleinlaan 2,
B-1050 Brussel, Belgium 320-335
ABSTRACT
Avatars are spending millions of dollars yearly on shopping for
virtual items in free-form Virtual Worlds (VWs), such as Second Life.
Some studies explaining Virtual World users motivations to spend real
money on virtual items from a consumer point of view are only
available for game-oriented VWs and not for the free-form type. By
means of conducting in-depth interviews with Second Life shoppers, the
current paper: (1) explores the added value perceived from shopping in
free-form VWs, (2) discusses free-form VW shopping motivations in
relation to those in game-oriented VWs as well as to traditional and
online shopping motivations, (3) reveals users motivations to
reside in VWs, and finally (4) classifies and profiles VW shoppers
into distinct VW shopper types considering their shopping behavior and
store preferences.
Keywords: shopping motivations, Virtual Worlds, virtual items, shopper
typology, Second Life.
************************************************************************************************************
Best Regards,
Dr. Melody Kiang
Professor,
Information Systems Department
College of Business Administration
California State University at Long Beach
Long Beach, CA 90840
Tel: 562-985-8944
Fax: 562-985-5478
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