[AISWorld] CFP - JVWR: Managerial and Commercial Applications of Virtual Worlds

[Shu Schiller]

*CFP - Journal of Virtual Worlds Research: Managerial and Commercial 
Applications of Virtual Worlds*
http://jvwresearch.org/index.php/component/content/article/10-cfps/27

A Special Issue edited by:
Shu Schiller, Wright State University, USA
Brian Mennecke, Iowa State University, USA
Fiona Fui-Hoon Nah, University of Nebraska-Lincoln, USA

The Journal of Virtual Worlds Research is an online, open access 
academic journal that engages a wide spectrum of scholarship and 
welcomes contributions from the many disciplines and approaches that 
intersect with virtual worlds research. Virtual worlds ignite a 
continuously evolving area of study that spans multiple disciplines and 
the JVWR editorial team looks forward to engaging a wide range of 
creative and scholarly research.

*Motivation and Scope*
The intriguing potential of virtual worlds has attracted a significant 
amount of scholarly work in the business research domain. As much as we 
recognize the invaluable contribution made by scholars in this area, we 
also see the need for more research that can offer visionary 
perspectives to shape the future design and use of virtual worlds. 
Through the business lens, virtual worlds are often perceived to be 
promising yet risky and exciting yet formidable for the use and 
management of individual and collaborative work. Scholars and 
practitioners are confronted with an apparent contradiction: on the one 
hand, the business case for virtual worlds appears to offer great 
promise; while on the other hand, the observed returns and demonstrable 
successes are often absent or negligible.

This special issue on "managerial and commercial applications" of 
virtual worlds aims to highlight research that makes a significant and 
novel contribution in theory and practice about virtual worlds in the 
business domain. We are seeking papers that showcase new directions for 
research by examining technical, behavioral, economic, and/or social 
perspectives of virtual worlds in organizational and business 
environments. In particular, we are interested in papers that enable us 
to better understand managerial and organizational issues associated 
with virtual worlds and how these environments should be designed, used, 
and managed for commercial and managerial purposes to enhance business 
value. We especially welcome innovative and creative research that 
enables our audience to see the new possibilities offered by the unique 
affordances of virtual environments.

Authors are invited to submit original scholarly manuscripts that will 
make significant contributions to the advancement of our understanding 
of managerial and commercial applications as it applies to virtual 
worlds. We encourage diverse methodological approaches and welcome both 
qualitative and quantitative research studies, as well as theoretical, 
conceptual, and empirical studies.

Possible topics include, but are not limited to:
. Novel and innovative design and development of managerial and 
commercial applications of virtual worlds
. The use, management, and evaluation of virtual worlds in 
organizational settings
. Individual and group behaviors in virtual worlds that are used for 
business purposes
. Process and governance of individual and collaborative group behaviors 
and mechanisms in virtual worlds
. The role of psychological and social attitudes and characteristics on 
behaviors, processes and outcomes in virtual worlds
. Ethics, privacy, security, and trust issues related to virtual worlds 
in the business domain
. Intra- and inter-organizational communication and collaboration and 
cultural issues in virtual worlds
. Business and economic models of virtual worlds
. Power and political issues related to individual, group, 
organizational, and societal behaviors in virtual worlds
. Commercial applications and commercialization of virtual worlds 
technologies and environments

*Submission Instructions*
Authors are invited to submit original scholarly papers of up to 6000 
words including footnotes, references, and appendices. Interested 
authors should submit a two-page extended abstract by the deadline 
indicated below. All submissions (abstracts and papers) should be made 
via the JVWR publishing system (see www.jvwreserach.org > About JVWR > 
For Authors). All submissions will be blind reviewed. Accepted papers 
will be published online in the Volume 5, Number 3 (2012) of the Journal.

*Deadlines and Timeline*
Authors submit abstract: May 15, 2012
Editors return comments on abstracts: May 30, 2012
Authors submit full paper: July 1, 2012
Editors return review report and initial decision: September 1, 2012
Authors submit revised paper: October 1, 2012
Editors return final comments and decision: November 1, 2012
Authors submit final version: November 30, 2012
Publication: December 31, 2012

*Connection with Americas Conference on Information Systems (AMCIS 2012, 
Aug 9-12, Seattle WA, USA)*
Interested authors are welcome but not required to submit papers to the 
'Virtual Communities and Virtual Worlds' Track at AMCIS 2012 (link 
below). This is a good opportunity to receive feedback and comments to 
enhance your paper.
http://amcis2012.aisnet.org/index.php/program/tracks-and-minitracks/68

*Contact Information*
Shu Schiller, Wright State University, shu.schiller at wright.edu
Brian Mennecke, Iowa State University, mennecke at iastate.edu
Fiona Fui-Hoon Nah, University of Nebraska-Lincoln, fnah at unlnotes.unl.edu


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