[AISWorld] JAIS 2014 Volume 15, Issue 7 (July) Contents

[JAIS]

Contents of Volume 15, Issue 7 (July) Journal of the Association for Information Systems (JAIS) Official Publication of the Association for Information Systems

Published: Monthly Electronically
ISSN: 1536-9323
Published by the Association for Information Systems, Atlanta, USA http://aisel.aisnet.org/jais/

Editor-in-Chief:  Professor Suprateek Sarker, University of Virginia, USA


PAPER ONE

Enhanced Use of IT: A New Perspective on Post-Adoption

Fatou Farima Bagayogo, McGill University
Liette Lapointe, McGill University
Geneviève Bassellier, McGill University

Abstract
	
A major problem confronting organizations is that they make large investments in information technologies (IT) that, in many cases, underperform following adoption because their features are underutilized. In information systems (IS) research, there is a need to develop a better understanding of the process by which individuals make new use of IT features. Using a grounded theory approach, we develop such an understanding by closely examining how individuals change their IT use following initial adoption. Based on analyzing interview data and expanding on extant literature to refine our results, we propose a construct called “enhanced use”, which refers to novel ways of employing IT features. We conceptualize enhanced use as having distinct forms (using a formerly unused set of available features, using an IT for additional tasks, and/or using extensions of IT features and attributes). Our analysis reveals that these forms may differ in terms of their attributes (locus of innovation, extent of extensive use, and adaptation). Our study uncovers patterns of use that reveal the roles played by task characteristics, knowledge, and the IT type in shaping enhanced use. Thus, this study heeds repeated calls to theorize about use by proposing a novel and rich conceptualization of post-adoption use.

To obtain a copy of the entire article, click on the link below: 
http://aisel.aisnet.org/jais/vol15/iss7/3/


PAPER TWO

Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy

Khim-Yong Goh, National University of Singapore
Jerry Wenjie Ping, National University of Singapore

ABSTRACT

Advergames are increasingly popular for online advertising campaigns. However, few IS studies have investigated the effectiveness of this unique advertising strategy. This study sheds light on the effectiveness of advergames by studying three design factors of advergame: interactivity, fit, and expectancy. We use multiple dependent variables (e.g., attitude toward advergames, attitude toward brand, and purchase intention) to evaluate the effectiveness of advergames. Based on work from human-computer interaction research and the transportation theory, we propose two-way interaction effects of interactivity, fit, and expectancy on attitudes toward advergame, and also their main effects on attitude toward brand. A positive mediating relationship from attitude toward advergame to attitude toward brand, and to purchase intention is also hypothesized. We conducted a 2*2*2 factorial design experiment in an online 3D virtual world environment to test our hypotheses. The results show that, in the high fit condition, both high interactivity and low expectancy lead to a more favorable attitude toward advergames. However, in the low interactivity condition, low expectancy generates a more positive attitude toward advergames. Interactivity and attitude toward advergames have significant positive effects on attitude toward brand, which, in turn, positively impacts purchase intention.Alter (2013) proposes the work system theory (WST) as the transformation of previously developed information system (IS) artifacts: the work system method (WSM), the work system framework, and the work system life cycle (WSLC). This transformation of IS artifacts into theory suggests a new set of questions regarding how we conceptualize theory and how it relates to the evaluation of IS artifacts. We conclude that such a transformation can benefit the information systems field if it enables the codification of generalized propositions that can be tested in realistic settings. Indeed, we suggest that this should be the ultimate goal of the construction of methodological IS artifacts such as those underlying the work system approach.

To obtain a copy of the entire article, click on the link below: 
http://aisel.aisnet.org/jais/vol15/iss7/2/


PAPER THREE

Digital Options Theory for IT Capability Investment

Johan Sandberg, Umeå University
Lars Mathiassen, Georgia State University
Nannette Napier, Georgia Gwinnett College

ABSTRACT

While research has shown that investments in IT capability may translate into improved firm performance, how and why they do is still a source of debate. Drawing on financial options thinking, recent research suggests that managers can support appropriate investment decisions by examining digital options. However, current research has not effectively translated the financial options construct into the IT domain, which makes it difficult to rigorously examine digital options. To address this void, we revisit general options theory and review current notions of digital options. To support understanding, we extend current theorizing by offering a rigorous conceptual foundation that defines the digital option lifecycle and relationships to neighboring constructs. To support practice, we present principles for examining digital options for a specific business process. To illustrate the detailed workings of the theory, we examine a production planning process in the dairy industry to arrive at a set of desirable and feasible IT capability investments. Our proposed theory supports managerial practice by offering a rigorous and actionable foundation for digital options thinking. It also sets an agenda for academic research by articulating theory-based constructs and principles that are subject to further empirical and theoretical investigation.

To obtain a copy of the entire article, click on the link below: 
http://aisel.aisnet.org/jais/vol15/iss7/1/