[AISWorld] AIS Webinar: Online Shopping Assistants

[Rachel Daeger]

AIS Journal Club Webinar Series - Spring 2015

Session # 3
The Adoption of Online Shopping Assistants: Perceived Similarity as an Antecedent to Evaluative Beliefs

REGISTER | https://attendee.gotowebinar.com/rt/6488832006793066498?source=list

Wednesday, February 25 at 1 p.m. EST

presented by Sameh Al-Natour, American University of Sharjah
Leaning Objectives:
-        Examine the effects of similarity on adoption-relevant beliefs.
-        Explore the different mechanisms of influence of perceived similarity.
-        Compare the effects of individual-level and dyadic-level antecedents.

In recent work, researchers have supplemented traditional IS adoption models with new constructs that capture users' relational, social, and emotional beliefs. These beliefs have given rise to questions regarding their antecedents and the nature of the user-artifact relationship. This paper sheds light on these questions by asserting that users perceive and respond to information technology (IT) artifacts as social partners and form perceptions about their social characteristics. Subsequently, users' perceptions of the similarity of these characteristics to their own affect evaluations of these artifacts.

About the Author:
Sameh Al-Natour is an Assistant Professor of MIS at the American University of Sharjah, after completing his PhD in Information Systems from the University of British Columbia. His research interests include the design and evaluation of human-computer interfaces, e-commerce, the adoption of information systems, and system analysis and design. His research has been published in top journals and premier conferences.

About AIS:
AIS Members attend webinars free as a benefit of membership. Members of student chapters also receive free registration. Cost to attend as a non-member is $25. If you are not an AIS member you will receive an email with payment instructions after registering. If you indicated an interest in joining, you'll be contacted with membership details.

Journal Clubs were established more than 150 years ago for professors and students to share and discuss current research. Today, this same educational exchange can take place worldwide through online webinars.

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RACHEL DAEGER, CAE
AIS Journal Club
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rachel at aisnet.org<mailto:rachel at aisnet.org>
Skype: rachel.daeger
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