[AISWorld] Marketing in the Consumer Internet of Things

[Sam Ransbotham]

*Marketing in the Consumer Internet of Things: Opportunities and 
Challenges in the Early Days*

September 30, 2016
George Washington University

https://msi.org/conferences/marketing-in-the-consumer-internet-of-things/

Join Donna Hoffman and Tom Novak of George Washington University for a 
co-hosted conference with the Marketing Science Institute (MSI) on 
September 30th: Marketing in the Consumer Internet of Things.

This conference is perfect for academic researchers who want to explore 
new frameworks, questions, and emergent paradigms in the consumer IoT.

Speakers include:
     -  Larry Downes, Project Director, Georgetown Center for Business 
and Public Policy and NYT Best Selling Author on the Internet Industry
     -  Dilini Fernando, Digital Innovation & Marketing Manager, MillerCoors
     -  Donna L. Hoffman, George Washington University (Co-Chair)
     -  Peter Levin, Strategic Planner, Datacenter Group, Intel Corporation
     -  Thomas P. Novak, George Washington University (Co-Chair)
     -  Sam Ransbotham, Boston College
     -  John Valiton, Chief Revenue Officer, Reemo
     -  Nicki Wells, Market Research Manager, CBS Interactive

What’s the real value proposition of the consumer Internet of Things? 
It’s not the individual applications, platforms, and connected devices, 
it’s the totality of new experiences that emerge as consumers connect 
and interact—and discover new capabilities that enhance and enrich their 
everyday lives.

Join us as top academic researchers and industry thought leaders from 
Samsung, Intel, Nike and others explore the far-reaching 
possibilities--and significant challenges--of the consumer IoT. Led by 
digital marketing experts Donna Hoffman and Tom Novak, we will address 
these questions:

  * What are current business trends and practices? What’s working (and
    what’s not)?
  * How might marketers and firms map out a brand IoT strategy?
  * What new research frameworks and paradigms are emerging in the
    consumer IoT?
  * What’s around the corner? How should we get ready for the continuing
    evolution of the IoT?

As a special thank you to MSI’s co-hosts, registration is currently open 
to non MSI members who are part of Donna and Tom’s academic community, 
offered at the MSI member rate of $295.

Please contact meetings at msi.org <mailto:meetings at msi.org> with the 
subject line “IoT Donna and Tom Academic Guest” and a member of the MSI 
team will assist you in your registration.

-- 
Sam Ransbotham
     Boston College
        Associate Professor of Information Systems

     MIT-Sloan Management Review
        Guest Editor, Data and Analytics

Twitter: @Ransbotham
http://www.SamRansbotham.com
MIT-SMR articles: http://sloanreview.mit.edu/?s=ransbotham
phone: 617-552-0465