[AISWorld] MIS Quarterly Vol. 40 No. 4 December 2016 is now available online

[Arun Rai]

MIS Quarterly Current Issue
Table of Contents for December 2016
Volume 40, Number 4
The current issue can be found at:
http://www.misq.org/current/
________________________________
Editor's Comments: Celebrating 40 Years of MIS Quarterly: MISQ's History and Future Through the Lenses of its Editors-in-Chief
Arun Rai
pp. iii-xv
PDF<http://misq.org/skin/frontend/default/misq/pdf/V40I4/EdCommentsV40N4.pdf>

Special Issue: Transformational Issues in Big Data and Analytics in Networked Business

Introduction


Transformational Issues of Big Data and Analytics in Networked Business
Bart Baesens, Ravi Bapna, James R. Marsden, Jan Vanthienen, and J. Leon Zhao

pp. 807-818

PDF<http://misq.org/skin/frontend/default/misq/pdf/V40I4/01_SIBD_Introduction.pdf>


Research Articles



A Tree-Based Approach for Addressing Self-Selection in Impact Studies with Big Data
Inbal Yahav, Galit Shmueli, and Deepa Mani

pp. 819-848

Abstract<http://misq.org/skin/frontend/default/misq/pdf/V40I4/13320_SI_YahavAbstract.pdf>



Large-Scale Network Analysis for Online Social Brand Advertising
Kunpeng Zhang, Siddhartha Bhattacharyya, and Sudha Ram

pp. 849-868

Abstract<http://misq.org/skin/frontend/default/misq/pdf/V40I4/13745_SIBD_ZhangAbstract.pdf>



Mining Massive Fine-Grained Behavior Data to Improve Predictive Analytics
David Martens, Foster Provost, Jessica Clark, and Enric Junqué de Fortuny

pp. 869-888

Abstract<http://misq.org/skin/frontend/default/misq/pdf/V40I4/13371_SI_MartensAbstract.pdf>



Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior
Anindya Ghose and Vilma Todri-Adamopoulos

pp. 889-910

Abstract<http://misq.org/skin/frontend/default/misq/pdf/V40I4/13498_SIBD_GhoseAbstract.pdf>



Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation
Alok R. Saboo, V. Kumar, and Insu Park

pp. 911-939

Abstract<http://misq.org/skin/frontend/default/misq/pdf/V40I4/13298_SI_BD_SabooAbstract.pdf>



Crowd-Squared: Amplifying the Predictive Power of Search Trend Data
Erik Brynjolfsson, Tomer Geva, and Shachar Reichman

pp. 941-961

Abstract<http://misq.org/skin/frontend/default/misq/pdf/V40I4/13439_SI_BrynjolfssonAbstract.pdf>



Privacy and Big Data: Scalable Approaches to Sanitize Large Transactional Databases for Sharing
Syam Menon and Sumit Sarkar

pp. 963-981

Abstract<http://misq.org/skin/frontend/default/misq/pdf/V40I4/13453_SI_MenonAbstract.pdf>



Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework
Sang Pil Han, Sungho Park, and Wonseok Oh

pp. 983-1008

Abstract<http://misq.org/skin/frontend/default/misq/pdf/V40I4/13468_SI_HanPark.pdf>



Comprehensible Predictive Models for Business Processes
Dominic Breuker, Martin Matzner, Patrick Delfmann, and Jörg Becker

pp. 1009-1034

Abstract<http://misq.org/skin/frontend/default/misq/pdf/V40I4/13315_SI_BreukerAbstract.pdf>



Toward a Better Measure of Business Proximity: Topic Modeling for Industry Intelligence
Zhan (Michael) Shi, Gene Moo Lee, and Andrew B. Whinston

pp. 1035-1056

Abstract<http://misq.org/skin/frontend/default/misq/pdf/V40I4/13471_SI_BD_ShiLeeAbstract.pdf>



Competitive Benchmarking: An IS Research Approach to Address Wicked Problems with Big Data and Analytics
Wolfgang Ketter, Markus Peters, John Collins, and Alok Gupta

pp. 1057-1080

Abstract<http://misq.org/skin/frontend/default/misq/pdf/V40I4/13462_SI_KetterAbstract.pdf>


Editorial Board
Board Members<http://www.misq.org/board/>

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Arun Rai
Editor-in-Chief, MIS Quarterly