[AISWorld] New Book: Digital Analytics for Marketing

[Gohar F. Khan]

Dear colleagues,

I am please to announced that our new book on *Digital Analytics for
Marketing *is now available for pre-order from Routledge.

Here is more information about the book.



[image: 9781138190689]Abstract:

This comprehensive book provides students with a "grand tour" of the tools
needed to measure digital activity and implement best practices for using
data to inform marketing strategy. It is the first text of its kind to
introduce students to analytics platforms from a practical marketing
perspective.



Demonstrating how to integrate large amounts of data from web, digital,
social, and search platforms, this helpful guide offers actionable insights
into data analysis, explaining how to "connect the dots" and "humanize"
information to make effective marketing decisions. The authors cover timely
topics, such as social media, Web Analytics, marketing analytics
challenges, and dashboards, helping students to make sense of business
measurement challenges, extract insights, and take effective actions. The
book’s experiential approach, combined with chapter objectives, summaries,
and review questions, will engage readers, deepening learning by helping
them to think outside the box.



Filled with engaging, interactive exercises, and interesting insights from
industry experts, this book will appeal to students of digital marketing,
online marketing, and analytics. A companion website features an
instructor’s manual, test bank, and PowerPoint slides.



Available at: https://www.routledge.com/Digital-Analytics-for-Marketing/
Sponder-Khan/p/book/9781138190689

Thank you,

Khan

-- 

*[image: cid:image001.gif at 01CEF294.42951070]*

*Gohar Khan, PhD  **/ ** Senior Lecturer Digital Business*
*Waikato Management School  **/**  University of Waikato*
 *Private Bag 3105*  */*  *Hamilton 3240*

*Ph: + 64 7 838 4233 **/*  *gohar.khan at waikato.ac.nz
<gohar.khan at waikato.ac.nz> **/ *Office: MSB.2.32D  */*  Web:
gfkhan.wordpress.com

Check out my book on social media analytics <http://7layersanalytics.com/>!
-----------
Social Identities: || Blog <http://gfkhan.wordpress.com/> || Twitter
<https://twitter.com/gfkhan> || LinkedIn
<https://www.linkedin.com/pub/gohar-feroz-khan/7/62b/42> || Research Centre
<http://centreforsocialtech.com/>||
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