[AISWorld] MWAIS Webinar on Rebuilding Trust after a Data Breach (November 8)

[Ryan Schuetzler]

Fellow AISers,

The Midwest AIS chapter (MWAIS) is hosting the first of hopefully many
webinars to highlight research being done by our chapter members. Our first
webinar will be held *Saturday, November 8 at noon Central time*. Gaurav
Bansal and Noah Redfearn from UW-Green Bay will be presenting their
research entitled "Trust Violation and Rebuilding After a Data Breach: Role
of Environmental Stewardship and Underlying Motives." See the abstract
below for more information. You can join the webinar at
https://unomaha.zoom.us/j/308525316.

RSVP here to be contacted in case of changes:
https://forms.gle/MezFxGRardhZBe51A

*Abstract*:

The study examined the role of different Corporate Social Responsibility
(CSR) initiatives on a decline in trust and its restoration following a
data breach and a subsequent CEO apology. The study uses four scenarios: a
website with recognition of a genuine environmental CSR initiative (W1), a
website with an environmental CSR initiative with a profit-motive (W2), a
website with an ethical CSR initiative (W3), and a control website with no
specific CSR initiative (W4). The data was collected from 500 Amazon MTurk
workers and analyzed using ordinary least squares regression and
multivariate tests. The findings confirm the role of a CSR initiative (vs.
no CSR) and also the impact of underlying motives (profit-motive vs.
genuine environmental CSR) on a trust decline and restoration. The results
indicate the role of privacy concerns is moderated by the underlying CSR
context. The article concludes with a discussion of the managerial and
theoretical implications.

We look forward to seeing you at the webinar,

Ryan Schuetzler
rschuetzler at unomaha.edu
MWAIS Chapter President
Assistant Professor, University of Nebraska at Omaha