[AISWorld] MWAIS Webinar on Rebuilding Trust after a Data Breach (November 8)

[Ryan Schuetzler]

DATE CORRECTION: The webinar will be held on Friday, November 8. The
original message said Saturday.
--
Ryan Schuetzler


On Thu, Oct 24, 2019 at 2:42 PM Ryan Schuetzler <ryan at schuetzler.net> wrote:

> Fellow AISers,
>
> The Midwest AIS chapter (MWAIS) is hosting the first of hopefully many
> webinars to highlight research being done by our chapter members. Our first
> webinar will be held *Saturday, November 8 at noon Central time*. Gaurav
> Bansal and Noah Redfearn from UW-Green Bay will be presenting their
> research entitled "Trust Violation and Rebuilding After a Data Breach: Role
> of Environmental Stewardship and Underlying Motives." See the abstract
> below for more information. You can join the webinar at
> https://unomaha.zoom.us/j/308525316.
>
> RSVP here to be contacted in case of changes:
> https://forms.gle/MezFxGRardhZBe51A
>
> *Abstract*:
>
> The study examined the role of different Corporate Social Responsibility
> (CSR) initiatives on a decline in trust and its restoration following a
> data breach and a subsequent CEO apology. The study uses four scenarios: a
> website with recognition of a genuine environmental CSR initiative (W1), a
> website with an environmental CSR initiative with a profit-motive (W2), a
> website with an ethical CSR initiative (W3), and a control website with no
> specific CSR initiative (W4). The data was collected from 500 Amazon MTurk
> workers and analyzed using ordinary least squares regression and
> multivariate tests. The findings confirm the role of a CSR initiative (vs.
> no CSR) and also the impact of underlying motives (profit-motive vs.
> genuine environmental CSR) on a trust decline and restoration. The results
> indicate the role of privacy concerns is moderated by the underlying CSR
> context. The article concludes with a discussion of the managerial and
> theoretical implications.
>
> We look forward to seeing you at the webinar,
>
> Ryan Schuetzler
> rschuetzler at unomaha.edu
> MWAIS Chapter President
> Assistant Professor, University of Nebraska at Omaha
>