[AISWorld] Business Analytics Pedagogy Webinar and New Textbook

[Leida Chen]

Dear Colleagues,

If you teach Business Analytics, you may be interested in this
recorded webinar on an Innovative Method for Teaching Business
Analytics: https://youtu.be/egJjKTWeh2w. In this webinar, we
demonstrate a term-long project that simulates real life business
analytics projects and how the Cross-Industry Standard Process for
Data Mining (CRISP-DM) is incorporated in the pedagogical approach.

We would also like to invite you to review our new text, Business
Analytics: Communicating with Numbers, by Jaggia, Kelly, Lertwachara,
and Chen, published by McGraw-Hill. The text was developed from the
ground up and prepares students to understand, manage, and visualize
the data, apply the appropriate analytic techniques and tools, and
communicate the findings and their relevance. Using a project-based
pedagogical approach, this text seamlessly threads the topics of data
wrangling, descriptive analytics, predictive analytics or data mining,
and prescriptive analytics into a cohesive whole. Hands-on
instructions for Analytic Solver (Excel Add-in) and R are included in
each chapter. The e-magazine
(https://www.mheducation.com/highered/ideas/i/1201074-2019-flipbook-jaggia-business-analytics-communicating-with-numbers/0?)
provides a detailed look at the content of the text, including two
sample chapters.

If you are interested in reviewing the text or getting access to
McGraw-Hill’s Connect digital course and instructor resources for this
text, please use the following links to find your rep and order a desk
copy: https://shop.mheducation.com/store/paris/user/findltr.html ,
https://www.mheducation.com/highered/product/business-analytics-jaggia-kelly/M9781260785005.html
.

We welcome your questions and feedback about the text.
Sincerely,
Leida Chen

Professor and Chair of Management, HR, and IS
Orfalea College of Business
Cal Poly, San Luis Obispo, CA
(805)756-1768
lchen24 at calpoly.edu