[AISWorld] [AJIS] New Article: Digital Coupon Redemption: Conceptualization, Scale Development and Validation

[Ajis Editor]

Hi,

The *Australasian Journal of In*formation Systems has just published its
latest article.



*Digital Coupon Redemption: Conceptualization, Scale Development and
Validation Nayal, P., & Pandey, N.https://doi.org/10.3127/ajis.v24i0.2469
<https://doi.org/10.3127/ajis.v24i0.2469>*

*Abstract*
The purpose of this study is to develop a reliable and valid scale for
measuring digital coupon redemption. The scale development process began
with the grounded theory approach for item generation. This was followed by
the development of a conceptual framework, item generation, initial
reliability analysis, exploratory factor analysis and confirmatory factor
analysis (CFA) based on primary data collected from 609 participants. For
validating the scale, the CFA was repeated using data from 411 unique
participants. Results from two independent surveys supported the proposed
scale in terms of construct, convergent and discriminant validity. Survey
study resulted in a 45-item digital coupon redemption scale. It also covers
digital aspects such as intention to search, attitude toward internet
searching, perceived risk, perceived convenience and personal
innovativeness which were not covered in earlier promotion scales. This
scale would assist marketers to maximize digital coupon redemption during
their promotion campaigns. This is the first attempt to provide a
comprehensive scale to measure digital coupon redemption in the marketing
literature.

*Keywords*: Scale Development, Digital Coupon, Redemption, Promotion

-=-=-=-

*Call for Papers*

AJIS publishes high quality contributions to the global Information Systems
(IS) discipline with an emphasis on theory and practice on the Australasian
context.

Topics cover core IS theory development and application (the nature of
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interaction of people, organisations and information technologies; the
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approaches.

Research and conceptual development based in a very wide range of
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AJIS welcomes research and conceptual development of the IS discipline
based
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•       Relevance - topic or focus is part of the IS discipline.
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•       Conceptual soundness - theory, model or framework made explicit.
•       Argument - design of the research or investigation is sound;
methods appropriate.
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support content.
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•       References - sound, used appropriately, and sufficient –
appropriate AJIS articles referenced
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Thanks for the continuing interest in our work,

Cheers
Associate Professor John Lamp
Editor-in-Chief, Australasian Journal of Information Systems
http://journal.acs.org.au/index.php/ajis/