[AISWorld] CfP Electronic Markets: "Standardization for platforms ecosystems"

editors at electronicmarkets.org editors at electronicmarkets.org
Mon Apr 26 04:49:47 EDT 2021


--- Apologies for cross-postings---

 

Dear colleagues,

 

Electronic Markets is seeking submissions for a Special Issue on
"Standardization for platforms ecosystems". Please find further details
below.

 

Call for Papers: Standardization for platforms ecosystems 

Submission Deadline: July 31, 2021

 

Guest Editors

* Geerten van de Kaa, Delft University of Technology, Netherlands,
<mailto:G.vandeKaa at tudelft.nl> G.vandeKaa at tudelft.nl

* Eric Viardot, EADA Business School Barcelona, Spain,
<mailto:eviardot at eada.edu> eviardot at eada.edu

* Ian P. McCarthy, Simon Fraser University, Canada, and Luiss, Italy,
<mailto:ian_mccarthy at sfu.ca> ian_mccarthy at sfu.ca

 

Theme

In the coming years, various technological developments such as cloud
computing, internet of things, big data, and artificial intelligence are
expected to further drive the digital transformation of economies and
societies. Because IT makes its appearance in various sectors, we see a
trend towards increased interconnectivity within and between sectors. As a
result, the boundaries between sectors are becoming increasingly blurred.
The technological developments will result in platform ecosystems that
consist of connected but previously unrelated stakeholders from different
backgrounds (e.g. in terms of type (public/private), industry background)
(Kenney and Zysman 2016) and complex systems that consist of established
subsystems that originate from different sectors (van de Kaa et al. 2015).
These can refer to digital infrastructures such as a smart grid (including
ICT and energy sector subsystems), or the cloud.

 

The notion of ecosystems has become increasingly popular to describe a
certain type of environment as shown by an increasing number of studies
published on the topic during the last five years (Bogers et al. 2019).
Research on ecosystems has converged towards a shared understanding of what
a platform-based ecosystem (Hein et al. 2020)  is - with authors
highlighting aspects such as 'joint value creation (Bogers et al. 2019),
supermodular complementarity (Jacobides et al. 2018) or 'alignment structure
of the multilateral set of partners' (Adner 2017). This special issue calls
for research that addresses the role of standardization in the success of
these platform ecosystems so that ultimately we can come closer to realizing
the digital transformation of economies and societies.

 

Central issues and topics

A standard is an established norm, rule or approach that can describe the
characteristics of a technology, it's mode of operation, and its
performance. Standardization is the process for the development, adoption
and control of such standards based around the consensus of firms, users,
interest groups and governments (Xie et al. 2016). Sometimes, firms choose
to directly compete with other firms for a standard and engage in a de-facto
standardization process. One important aspect that determines the success of
platform ecosystems is that dominant designs and generally accepted common
standards should be developed and used by firms and society so that, e.g.,
the technological components of the systems can be connected and quality and
safety requirements can be guaranteed (Viardot. 2017). 

 

A famous example of a dominant design and resulting platform ecosystem is
the video recorder and videos that could be rented at video shops. The
selection of the VHS standard was essential in creating that ecosystem
(Cusumano et al. 1992). However, nowadays, with the increasing convergence
of industries, it is challenging for companies from different industries to
cooperate on standards in committees and companies do not seek out
competition either as they are afraid of cannibalizing their own market.
This results, for example, in a stalemate when it comes to standardization
of various systems as companies from different industries do not want to
coordinate their developments through standardization and as a result a
system will not emerge. 

 

As more actors and technologies get interconnected, the uncertainty with
regard to the choice to select a standard will increase for every party. At
one point it may be too difficult to explain the outcome in terms of which
standard will become selected. It may be the case that, at that time,
standardization for platform ecosystems appears to be determined by random
events. Against the backdrop of these issues, this special issue is
concerned with the following topics (in relation to platform ecosystems):

 

*         Standardization and digitalization

*         The impact of standardization

*         Standardization strategies

*         Standardization through consortia and/or strategic alliances

*         Committee-based standardization 

*         Market-based standardization

*         Standard selection

*         Standards and dominant designs

*         Standards battles and platform wars

 

Papers on other standardization topics in relation to platform ecosystems
will also be considered.

 

Submission

Electronic Markets is a Social Science Citation Index (SSCI)-listed journal
(IF 2.981 in 2019) in the area of information systems. We encourage original
contributions with a broad range of methodological approaches, including
conceptual, qualitative and quantitative research. Please also consider
position papers and case studies for this special issue. All papers should
fit the journal scope (for more information, see
<http://www.electronicmarkets.org/about-em/scope/%3chttp:/www.electronicmark
ets.org/about-em/scope/>
www.electronicmarkets.org/about-em/scope/<http://www.electronicmarkets.org/a
bout-em/scope/> ) and will undergo a double-blind peer-review process.
Submissions must be made via the journal's submission system and comply with
the journal's formatting standards. The preferred average article length is
approximately 8,000 words, excluding references. If you would like to
discuss any aspect of this special issue, you may either contact the guest
editors or the Editorial Office.

 

Keywords

Standardization, standards, dominant designs, platforms, ecosystems,
digitalization

 

Important deadline

* Submission Deadline: July 31, 2021

 

References

Adner, R. (2017). Ecosystem as Structure: An Actionable Construct for
Strategy. Journal of Management 43(1), 39-58.

Bogers, M., Sims, J., & West, J. (2019). What Is an Ecosystem? Incorporating
25 Years of Ecosystem Research. Academy of Management Proceedings, 1(11080).

Cusumano, M. A., Mylonadis, Y., &. Rosenbloom, R. S. (1992). Strategic
maneuvering and mass-market dynamics: the triumph of VHS over Beta. Business
History Review 66(1), 51-94.

Hein, A., Schreieck, M., Riasanow, T., Soto Setzke, D., Wiesche, M., Böhm,
M., & Krcmar, H. (2020). Digital platform ecosystems. Electronic Markets
30(1), 87-98.

Jacobides, M. G., Cennamo, C., & Gawer, A. (2018). Towards a theory of
ecosystems. Strategic Management Journal 39(8), 2255-2276.

Kenney, M., & Zysman, J. (2016). The rise of the platform economy. Issues
Sci. Technol. 32.

Van de Kaa, G., Van den Ende, J., De Vries, H.J. (2015). Strategies in
network industries: the importance of inter-organisational networks,
complementary goods, and commitment. Technology Analysis & Strategic
Management 27, 73-86.

Viardot, E. (2017). "Trust and standardization in the adoption of
innovation". IEEE Communication Magazine 1(1): 31-35 Xie, Z., Hall, J.,
McCarthy, I., Skitmore, M., & Shen, L. (2016). Standardization efforts: The
relationship between knowledge dimensions, search processes and innovation
outcomes. Technovation 48-49, 69-78.

 

Best regards,

Rainer Alt, Hans-Dieter Zimmermann, Ramona Coia

 

====================================================================

Electronic Markets - The International Journal on Networked Business 

Editors-in-Chief: Rainer Alt, Leipzig University and Hans-Dieter Zimmermann,
FHS St.Gallen, University of Applied Sciences 

Executive Editor: Ramona Coia, Leipzig University Editorial Office:

c/o Information Systems Institute

Leipzig University

04109 Leipzig, Germany

Mail:  <mailto:editors at electronicmarkets.org> editors at electronicmarkets.org

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