[AISWorld] Call for Participation - SAGE Business Cases: Digital Entertainment Series

[Sunghan Ryu]

SAGE Publishing continues to grow its teaching case collection , SAGE Business Cases , across the business spectrum while incorporating thought from a variety of disciplines. This new Digital Entertainment series within SAGE Business Cases , to be published in January 2022, will explore issues related to the business and management of different types of digital entertainment, including video streaming, music streaming, social media, podcasts, video/computer games, e- sports, virtual/augmented reality (VR/AR), digital heritage, virtual museums, smart speakers, mobile entertainment, interactive entertainment, etc. For more details: https://sk.sagepub.com/cases/series/digital-entertainment# 




Some possible topic areas include but are not limited to the following: 

    1. 

Creating better customer experiences in digital entertainment contexts – customization/personalization; recommendation systems; the use of new technologies for production and distribution; impacts of new online/mobile platforms and channels 
    2. 

Digital entertainment marketing – marketing strategies; understanding and segmenting customers; customer relationship management strategies; new customer acquisition; integrated marketing communications for digital entertainment; digital entertainment product lifecycles 
    3. 

Revenue model and pricing of digital entertainment products - advertising models; subscription/membership model; pricing strategies; sponsorships and partnerships 
    4. 

Digital transformation of the traditional entertainment domains and enterprises 
    5. 

New business models of digital entertainment – social media for entertainment; open innovation practices in the entertainment contexts; crowdfunding and other alternative financing/marketing approaches; digital creative enterprise; creative entrepreneurship 
    6. 

Digital entertainment scenarios that address a range of issues affecting customers and businesses during the pandemic (and in a post-pandemic era) 



SAGE is pleased to offer case authors: 

• Double-blind peer review of your case and teaching notes 

• Freedom to include your students in the case research and writing process 
• Copyright in your name and final PDF for ease of use in your classroom 
• Payment when your case is published 
• An international audience for your work 




DEADLINE FOR SUBMISSION: August 31, 2021 


We look for cases between 1,000 and 5,000 words. Please also include discussion questions and teaching notes. Guidelines and templates may be found here: [ https://sk.sagepub.com/cases/author-info | https://sk.sagepub.com/cases/author-info ] Manuscripts will be accepted through our ScholarOne portal: https://mc.manuscriptcentral.com/sbc 



Series Editor 

Sunghan Ryu, PhD (shryu at sjtu.edu.cn) 

USC-SJTU Institute of Cultural and Creative Industry 

Shanghai Jiao Tong University 




For questions and sample cases, contact: 

Rebecca Frankel 
SAGE Editor rebecca.frankel at sagepub. com 



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Sunghan RYU | Associate Professor 

USC-SJTU Institute of Cultural and Creative Industry 
Shanghai Jiao Tong University 
Address: A8-418, 155 Tanjiatang Road, Shanghai 200241, China 
E-mail: shryu at sjtu.edu.cn | sunghan.ryu at gmail.com 
* Please check my new book " [ https://www.routledge.com/Beauty-of-Crowdfunding-Blooming-Creativity-and-Innovation-in-the-Digital/Ryu/p/book/9780367198534 | Beauty of Crowdfunding ] "