[AISWorld] MBA - level Textbooks on "Data-Driven Story-Telling"

[Marc, Max]

Hello,



I would like your recommendations on MBA - level textbooks (physical or digital) on "Data-Driven Story-Telling". The intended audience for this "story-telling" would be top management / leadership in some organization.



Preferred software used: Excel and/or Tableau.



Content I'm looking for:

  *   A set of exercises (say, at least 7 exercises) where for each exercise,

  1.  some data is provided and
  2.  students are encouraged to
     *   do basic descriptive analyses and simple data visualizations on the data,

                                                                           i.      By "simple data visualizations" I am referring to charts that usually use up to 2 variables such as: histogram, column chart, line chart, scatter chart, pie chart, tree map, heatmap, pyramid chart, chloropleth chart.

     *   using some common GUI-based software (such as Excel/Tableau), and
     *   to tell a story about the data that supports or opposes a point of view.
  1.  And after students do their work, the textbook unlocks one or more examples of how an expert would have analyzed the same data and told a story around it.
     *   Ideally the book unlocks at least two opposing "expert analyses" to demonstrate how the same data can be used (rather, abused) to support or oppose a point of view. (Example: "our company should increase the number of products we offer". Some might argue yes, and some might argue the opposite. Using the same data.).



Content I'm not looking for:

  *   How to do complicated analyses.
  *   How to create complicated data visualizations.
  *   Advanced techniques for analyzing data.



If you can recommend websites (instead of textbooks) where there's suitable MBA - level content that meets the above needs, please share those too.


I will compile all your recommendations into a list (with credit to the recommender), and after a couple of weeks I will send this list to everyone who sends me a recommendation. Additionally I will send it to anyone else who sends me an email requesting this list.
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Regards,
Max Marc
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