[AISWorld] AMCIS2022 Cross-Cultural Perspective on User Generated Content Minitrack CfP

[Yun Wan]

2022 Americas Conference on Information Systems (AMCIS) Minneapolis,
August 10-14, 2022 -- https://amcis2022.aisconferences.org/

We welcome full and research-in-progress paper submissions to the


Cross-Cultural Perspective on User Generated Content Minitrack

https://amcis2022.aisconferences.org/submissions/track-descriptions/#toggle-id-26
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The utility of user-generated content (UGC) on enterprises, such as online
user reviews, social media posts, and YouTube videos, is enhanced by the
diversity of consumers’ cultural backgrounds. While some studies have found
cross-cultural disparities in ethnic restaurant ratings, we are still
learning how cross-cultural effects are manifesting themselves across the
UGC spectrum, which includes everything from online customer evaluations to
social media posts. With the globalization of web portals, the UGC has
become widely used in cross-cultural contexts. Empirical research is
urgently needed to investigate novel methods and frameworks on topics like
textual characteristics of UGC by consumer profiles, sentiment analyses of
UGC by national cultures, cross-cultural analyses of UGC for subjective
goods like hospitality products and services, and the diversity of UGC
responses by consumer cultural background. Finally, submissions that take a
multidisciplinary approach beyond established national culture frameworks,
such as Hofstede’s, are encouraged.


IMPORTANT DATES
Paper submission deadline: March 1, 2022
Review decision: April 15, 2022
Revision deadline: April 25, 2022
Conference date:  August 10-15, 2022

Mini-track chairs

Yun Wan, wany at uhv.edu
Makoto Nakayama, mnakayama at cdm.depaul.edu