[AISWorld] Special issue of the Journal of Business Research; Deadline 15 Oct 2022
Yogesh K. Dwivedi
ykdwivedi at gmail.com
Fri Jul 22 03:11:44 EDT 2022
Special issue of the Journal of Business Research
*Special issue theme:* A Blockchain-Based Approach to Marketing in the
Sharing Economy
*Submission Window:* Dec 15, 2021 – Oct 15, 2022
*Article type:* SI: Blockchain Marketing
*Guest Editors:*
Teck Ming Tan (Oulu Business School, University of Oulu)
Jari Salo (Department of Economics and Management, University of Helsinki)
Thomas G. Brashear Alejandro (Isenberg School of Management, University of
Massachusetts Amherst)
Garry Tan Wei Han (UCSI Graduate Business School, UCSI University)
Keng-Boon Ooi (UCSI Graduate Business School, UCSI University)
Yogesh K. Dwivedi (School of Management, Swansea University)
*Background and Motivation:*
The research on the blockchain is essential across all business school
disciplines as this technology is expected to transform business processes
(Tan et al., 2021), operations (Filimonau & Naumova, 2020), and marketing
(Kumar, 2018), and subsequently result in a radical change in organizations
(Tapscott & Tapscott, 2017). Importantly, blockchain technology offers a
new model of economic coordination and governance in the sharing economy,
as well as to the metaverse (Tan & Salo, 2021).
Although prior research investigated blockchain applications, such as
their benefits/values, challenges, and potential (Hughes et al., 2019),
most business school scholars examine how blockchain is related to finance
(Ali et al., 2020), supply chain (Hew et al., 2020; Tsolakis et al., 2021),
and human resource domains (Christ & Helliar, 2021). Limited attention has
been given to providing on how marketing research should be systematically
and theoretically examined that underlines the three key foundations of
marketing (i.e., institutions, processes, and value creation; Tan & Salo,
2021). Indeed, numerous prominent scholars (e.g., Cui et al., 2020; de
Villiers et al., 2021; Eckhardt et al., 2019; Gligor et al., 2021; Kumar,
2018) have listed blockchain as one of the most influential factors that
affect marketing in the sharing economy.
Our goal is to enrich and extend prior research on blockchain by examining
state-of-the-art marketing theories and implications for the sharing
economy. We welcome conceptual, methodological, qualitative, or
quantitative contributions grounded in a range of perspectives that offer
insights or answers to this goal. Papers considered for the Special Issue
may focus on topics including, but not limited to, the following research
questions:
- Since consumers/prosumers will have a higher level of institutional
roles when they become influential developers, how does a consumer or
prosumer identity alter when the person is engaged in different stages of
blockchain identity self-congruence?
- What kind of institutional roles are played by the consumers/prosumers
in the blockchain-based sharing economy, and how could these institutional
roles potentially be misused or abused?
- How the blockchain-based sharing economy is changing how we attach to
brands, how we consume them, and how we build loyal, versus negative,
relationships with brands?
- As transparency is increased, most likely privacy and data management
issues, are brought to the front; how does consumer/prosumer react to the
lost privacy or possible data management challenges that might occur in the
blockchain-based sharing economy?
- Since blockchain allows consumers/prosumers to control their right of
ownership of online properties (i.e., creating self-sovereign identity) in
the sharing economy, what kind of additional values will be co-created
among consumers/prosumers and what are the tradeoffs (e.g., sharing privacy
while monetizing personal data) during the process?
- How sustainable consumption is seen from the value-creation point of
view when information is more transparent and the available heuristics for
consumer decision-making increase in quantity and quality in the
blockchain-based sharing economy?
- How does information about the origin of components (e.g., the raw
materials of vegan food) badly influence the business and consumer choices
in the blockchain-based sharing economy, as well the firm's effort on green
marketing?
- What is the role of the firm or firms in innovating when the
blockchain-based sharing economy increases the number of collaborative
options with other firms, the network of firms, consumers, and prosumers
alike?
- If and when a blockchain-based sharing economy creates options for
marketing managers to increase origin and verification possibilities, are
marketing managers jumping in or hesitating in their decisions? Why do they
behave as they do?
- How to handle the transition from a traditional sharing economy to a
blockchain-based sharing economy while creating omnichannel customer
experiences?
All manuscripts must strictly follow the guidelines of the Journal of
Business Research, which are available at: Journal of Business Research
author guidelines. *The closing date for submissions is October 15, 2022*.
Manuscripts must be submitted through the Journal of Business Research
submission page. When submitting your manuscript, please select “*SI:
Blockchain Marketing*” as the article type.
Queries can be directed to the Managing Special Issue Guest Editor: Prof.
Dr. Jari Salo (jari.salo at helsinki.fi)
Full information on this call can be found at:
https://www.journals.elsevier.com/journal-of-business-research/call-for-papers/a-blockchain-based-approach-to-marketing-in-the-sharing-economy
*References:*
Ali, O., Ally, M., & Dwivedi, Y. (2020). The state of play of blockchain
technology in the financial services sector: A systematic literature
review. International Journal of Information Management, 54, 102199.
Christ, K. L., & Helliar, C. V. (2021). Blockchain technology and modern
slavery: Reducing deceptive recruitment in migrant worker populations.
Journal of Business Research, 131, 112-120.
Cui, T. H., Ghose, A., Halaburda, H., Iyengar, R., Pauwels, K., Sriram, S.,
... & Venkataraman, S. (2020). Informational Challenges in Omnichannel
Marketing: Remedies and Future Research. Journal of Marketing,
0022242920968810.
de Villiers, C., Kuruppu, S., & Dissanayake, D. (2021). A (new) role for
business-Promoting the United Nations' Sustainable Development Goals
through the internet-of-things and blockchain technology. Journal of
Business Research, 131, 598-609.
Eckhardt, G. M., Houston, M. B., Jiang, B., Lamberton, C., Rindfleisch, A.,
& Zervas, G. (2019). Marketing in the sharing economy. Journal of
Marketing, 83 (5), 5-27.
Filimonau, V., & Naumova, E. (2020). The blockchain technology and the
scope of its application in hospitality operations. International Journal
of Hospitality Management, 87, 102383.
Gligor, D. M., Pillai, K. G., & Golgeci, I. (2021). Theorizing the dark
side of business-to-business relationships in the era of AI, big data, and
blockchain. Journal of Business Research, 133, 79-88.
Hew, J. J., Wong, L. W., Tan, G. W. H., Ooi, K. B., & Lin, B. (2020). The
blockchain-based Halal traceability systems: a hype or reality?. Supply
Chain Management: An International Journal, 25(6), 863-879.
Hughes, L., Dwivedi, Y. K., Misra, S. K., Rana, N. P., Raghavan, V., &
Akella, V. (2019). Blockchain research, practice and policy: Applications,
benefits, limitations, emerging research themes and research agenda.
International Journal of Information Management, 49, 114-129.
Kumar, V. (2018). Transformative marketing: The next 20 years. Journal of
Marketing, 82 (4), 1-12.
Tan, T. M., Salo, J. (2021). Ethical marketing in the blockchain-based
sharing economy: Theoretical integration and guiding insights. Journal of
Business Ethics. https://doi.org/10.1007/s10551-021-05015-8
Tan, T. M., Salo, J., Ahokangas, P., Seppänen, V., & Sandner. P. (2021).
Revealing the disintermediation concept of blockchain technology: How
intermediaries gain from blockchain adoption in a new business model? In
Ho, R. C., Nurallah, M. & Ng. H. H. (Eds.), Impact of Globalization and
Advanced Technologies on Online Business Models. IGI-Global.
Tapscott, D. and Tapscott, A. (2017). How blockchain will change
organizations. MIT Sloan Management Review, 58 (2), 10-13.
Tsolakis, N., Niedenzu, D., Simonetto, M., Dora, M., & Kumar, M. (2021). Supply
network design to address United Nations Sustainable Development Goals: A
case study of blockchain implementation in Thai fish industry. Journal of
Business Research, 131, 495-519.
---------------
Professor Yogesh K. Dwivedi, PhD
Professor of Digital Marketing and Innovation
School of Management, Room #323
Swansea University, Bay Campus
Fabian Bay, Swansea, SA1 8EN, Wales, UK.
TEL (Office): +44 (0) 1792 602340
Email: y.k.dwivedi at swansea.ac.uk ; ykdwivedi at gmail.com
Home Page:http://www.swansea.ac.uk/staff/som/academic-staff/y.k.dwivedi/
Distinguished Research Professor, Symbiosis Institute of Business
Management, Pune & Symbiosis International (Deemed University), Pune,India
Google Scholar
<https://scholar.google.co.uk/citations?user=SQ_uDYIAAAAJ&hl=en&oi=ao>;
LinkedIn <https://www.linkedin.com/in/professor-yogesh-k-dwivedi-6a477a4/>;
Twitter <https://twitter.com/home> (@YogiD15); ResearchGate
<https://www.researchgate.net/profile/Yogesh-Dwivedi-2>; Publons
<https://publons.com/researcher/2894458/yogesh-kumar-dwivedi/>
------------------------------------------------------------------------------------------------------
*Editor-in-Chief,*
<https://www.journals.elsevier.com/international-journal-of-information-management>*International
Journal of Information Management
<https://www.journals.elsevier.com/international-journal-of-information-management>
*
*Associate Editor,* *Journal of Business Research*
<https://www.journals.elsevier.com/journal-of-business-research>
*Associate Editor, **Government Information Quarterly*
<https://www.sciencedirect.com/journal/government-information-quarterly>
*Associate Editor,* *European Journal of Marketing*
<https://www.emeraldgrouppublishing.com/journal/ejm#editorial-team>
*Senior Editor, **Journal of Electronic Commerce Research*
<http://www.jecr.org/editorialboard>
------------------------------------------------------------------------------------------------------
2021 Computer Educator of the Year Award
<https://iacis.org/awards/ComputerEducator.php>
Highly Cited Researchers™ 2020 and 2021 (Clarivate Analytics)
<https://publons.com/researcher/2894458/yogesh-kumar-dwivedi/>
More information about the AISWorld
mailing list