[AISWorld] A new article just published in the International Journal of Information Management

[Yogesh K. Dwivedi]

*A new article just published in the International Journal of Information
Management: *Stefan Stieglitz, Milad Mirbabaie, Annika Deubel, Lea-Marie
Braun, Tobias Kissmer (2023). The potential of digital nudging to bridge
the gap between environmental attitude and behavior in the usage of smart
home applications. International Journal of Information Management, 72,
102665. DOI: https://doi.org/10.1016/j.ijinfomgt.2023.102665

*Highlights: *
• Successful Energy Reduction with Social Norm Nudge in Smart Home
Applications.
• Cognitive abilities shape the existence of an attitude-behavior gap in
environmental sustainability.
• Shift in public perception of smart homes from convenience to
sustainability necessary to promote energy savings.

*Abstract:*
Despite energy efficiency measures, global energy demand has gradually
increased due to global economic growth and changes in consumer behavior.
Even if people are aware of the problem and want to change their energy
consumption, they have difficulty acting on their attitudes. This is called
the attitude-behavior gap. To narrow this gap and reduce energy consumption
and CO2 emissions, behavioral interventions beyond technological advances
must be considered. A promising intervention is nudging, which uses
insights from behavioral economics to gently nudge individuals toward more
sustainable choices. In this study, we investigate how modifying digital
choice architectures with nudges can be used to influence consumer energy
conservation behavior in smart home applications (SHAs). We conducted an
online experiment with 391 participants to test the effectiveness of the
following three digital nudges in an SHA: self-commitment, reminder, and
social norm nudge. While the results of a structural equation model
indicated no effect on bridging the gap between attitude and behavior, we
found the potential to promote energy conservation with two nudge types.
Thus, this paper makes substantial contributions to persuasive and
information systems-enabled sustainability for a better world in the form
of digital nudges for emerging technologies.

Kind regards

Yogesh
---------------
Professor Yogesh K. Dwivedi, PhD
Professor of Digital Marketing and Innovation
School of Management, Room #323
Swansea University, Bay Campus
Fabian Bay, Swansea, SA1 8EN, Wales, UK.
TEL (Office): +44 (0) 1792 602340
Email: y.k.dwivedi at swansea.ac.uk ; ykdwivedi at gmail.com
Home Page:http://www.swansea.ac.uk/staff/som/academic-staff/y.k.dwivedi/

Distinguished Research Professor, Symbiosis Institute of Business
Management, Pune & Symbiosis International (Deemed University), Pune,India
LinkedIn <https://www.linkedin.com/in/professor-yogesh-k-dwivedi-6a477a4/>;
Twitter <https://twitter.com/home> (@YogiD15); ResearchGate
<https://www.researchgate.net/profile/Yogesh-Dwivedi-2>; Publons
<https://publons.com/researcher/2894458/yogesh-kumar-dwivedi/>
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*Editor-in-Chief,*
<https://www.journals.elsevier.com/international-journal-of-information-management>*International
Journal of Information Management
<https://www.journals.elsevier.com/international-journal-of-information-management>
*
*Associate Editor,* *Journal of Business Research*
<https://www.journals.elsevier.com/journal-of-business-research>
*Associate Editor, **Government Information Quarterly*
<https://www.sciencedirect.com/journal/government-information-quarterly>
*Associate Editor,* *European Journal of Marketing*
<https://www.emeraldgrouppublishing.com/journal/ejm#editorial-team>
*Senior Editor, **Journal of Electronic Commerce Research*
<http://www.jecr.org/editorialboard>
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2021 Computer Educator of the Year Award
<https://iacis.org/awards/ComputerEducator.php>
Highly Cited Researchers™ 2020 and 2021 (Clarivate Analytics)
<https://publons.com/researcher/2894458/yogesh-kumar-dwivedi/>
Announcement: *A Virtual Seminar Series on The Digital Future for Business
& Society: Emerging Perspectives on the Metaverse: *
https://www.swansea.ac.uk/som/research/researchcentres/metaverse-seminar-series/