[AISWorld] HICSS-58 CFP: Social Media Influencers and Influencing Minitrack

[Samira Farivar]

Dear all,

We invite you to submit your paper to the “Social Media Influencers and Influencing” Minitrack for HICSS-58, Hilton Waikoloa Village, Big Island, Hawaii, January 7-10, 2025.

Deadline for submissions: June 15, 2024

https://hicss.hawaii.edu/tracks-58/digital-and-social-media/#social-media-influencers-and-influencing-minitrack

Minitrack: Social Media Influencers and Influencing (in Digital and Social Media track)

Description:

In the digital age, social media influencers have emerged as powerful players in shaping public opinion and driving consumer behavior. They use platforms like Instagram, TikTok, and YouTube to reach millions of followers and promote products, services, and lifestyles. This call for papers invites research that examines the impact and influence of social media influencers on various aspects of society. In addition to traditional human influencers, this call also seeks to examine the rise of virtual influencers, who are digital avatars created to promote products and services online.

>From the ethics and accountability of influencer marketing to the role of influencers in shaping cultural norms and values, there is a growing need to understand the broader implications of this phenomenon. The influence of social media influencers can be both positive and negative, and it is important to examine both the benefits and the potential drawbacks of influencer marketing. Moreover, virtual influencers present unique challenges, such as the blurring of the line between the real and the virtual and the ethical implications of creating and promoting digital avatars. As influencer marketing becomes increasingly prevalent, it is crucial to explore its impact on consumers, businesses, and society as a whole. We encourage submissions that bring together interdisciplinary perspectives and innovative research methods to shed light on this complex and dynamic field.

Topics of Interest include:


  *   The role of social media influencers in marketing and advertising
  *   The impact of social media influencers on consumer behavior
  *   Ethics and accountability of social media influencers
  *   The rise of social media influencers and their influence on niche communities
  *   The relationship between social media influencers and traditional media
  *   The influence of social media influencers on politics and public opinion
  *   The rise of virtual influencers
  *   The influence of virtual influencers on consumer behavior
  *   The impact of virtual influencers on the advertising industry
  *   Ethics and accountability of virtual influencers
  *   The dark side of social media influencers and influencing
  *   Well-being of influencers and followers
  *   Compensatory consumption behavior of social media influencers


Important Dates:

  *   April 15, 2024: Manuscript submission system will be open
  *   June 15, 2024, 11:59 pm (HST): Manuscript submission deadline
  *   August 17, 2024, 11:59 pm (HST): Notification of acceptance/rejection
  *   September 22, 2024, 11:59 pm (HST): Submission of final manuscript for proceeding publication
  *   October 1, 2024, 11:59 pm (HST): Registration deadline (at least one author must register)


Minitrack Co-Chairs:

Samira Farivar (Primary Contact)
Carleton University
samira.farivar at carleton.ca<mailto:samira.farivar at carleton.ca>

Fang Wang
Wilfrid Laurier University
fwang at wlu.ca<mailto:fwang at wlu.ca>



———
Samira Farivar, PhD
Assistant Professor, Information Systems & Business Analytics
Sprott School of Business, Carleton University
1125 Colonel by Dr., Ottawa, ON K1S 5B6
T 613.520.2600 x2383

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