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<p class="MsoNormal" style="text-align: center;" align="center"><font
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<div align="left"><b><u><span
style="font-size: 20pt; color: rgb(64, 110, 140);"></span></u></b><font
face="Calibri"><big><b><big><big><font face="BakerSignet">Strategic
Planning in Information Technology, 2/e</font></big></big></b></big><br>
<i><font face="Bell MT"><big><big><b><big>Dinkar</big></b></big></big></font></i><br>
<br>
<big><big><b><font face="Myriad Pro">Reviews:</font></b></big></big><br>
</font>
<hr size="2" width="100%">
<div align="center"><font face="Calibri"><i>Based on the success
of the first edition of this book Dinkar has done further research on
strategic planning in information technology and has concluded, on the
basis of regression analysis and data envelopment analysis, that
manpower recruited and trained well is a key asset for success of IT
organisations. While this is an obvious conclusion, it is now backed by
solid research and analysis. Dinkar has also predicted that some
technologies and software options will grow rapidly in the future viz.
data warehousing, data mining, artificial intelligence, ERP and
E-Commerce. This is already beginning to happen in India.</i><br>
</font></div>
<font face="Calibri"><br>
</font>
<div align="center"><font face="Calibri"><b>-B. Muthuraman, Vice
Chairman,Tata Steel<br>
</b></font>
<div align="left"><font face="Calibri"><b><big><big><font
face="Myriad Pro"><br>
Description:</font></big></big></b><br>
</font>
<hr size="2" width="100%"><font face="Calibri">The publication of
the first edition of<i> Strategic Planning in lnformation Technology</i>
- and readers’ response to it - made it clear that some important
issues had not been dealt with adequately. These have been added in
this edition as a result of further research. Opinions of thinkers in
this field have been considered and commented upon. In addition, data
from firms - both in lndia and the US - have been considered and
analysed to prove the importance of manpower in profitability. For
this, advanced statistical analysis have been utilised to prove the
importance of manpower in the lnformation Technology industry.<br>
<br>
<b><big><big><font face="Myriad Pro">Contents:</font></big></big></b><br>
</font>
<hr size="2" width="100%"><font face="Calibri"><b>Chapter 1:
INTRODUCTION TO STRATEGY, STRATEGIC PLANNING AND INFORMATION TECHNOLOGY
</b>• What is Strategy? • Strategy in War • The Objective •
Materials • Machines • Money • Logistics • Men • Strategy in Business •
The Objective • Materials • Machines • Money • Logistics • Men •
Strategy: A Historical Perspective • Information Technology: A Tool •
The Role of Information Technology in Tata Steel: An Example •
Summarisation of Content<br>
<br>
<b>Chapter 2: CONCEPTS OF STRATEGIC PLANNING </b>• The Corporate
Strategic Plan • Strategic Analysis • The Environment in which the
Organisation Operates • The Resources Available to the Organisation •
Value Chain Analysis • The Resource Audit • Resource Utilisation •
Control of Resources • Other Analytical Methods • Assessing the Balance
• Expectations and Objectives of Different Groups from the Organisation
• Identification of Key Issues • Human Expectations • The Human Factor
• The Organisation’s Environment and Culture • Objectives • Strategic
Options • Implementation of the Selected Strategy • Implementation of
the Plan • Notes<br>
<br>
<b>Chapter 3: STRATEGIC PLANNING IN INFORMATION TECHNOLOGY</b> •
The Strategic Plan • Strategic Planning in Information Technology •
Strategic Analysis • The Environment in which the Organisation Operates
• The Operating Environment of the Organisation • Resources • Business
Applications of Strategic Planning • The Information Technology
Organisation • Value Chain of the Information Technology Organisation •
Generic List of Information Technology Activities • Examples of
Applications • Hardware and Software Issues • Command and Control
Centre • Classification of Activities • Classification of Support
Activities • Requirements of Domain Specialists • Second Example •
Training • Conclusions • Notes<br>
<br>
<b>Chapter 4: THE VALUE CHAIN IN INFORMATION TECHNOLOGY </b>•
The Information Technology Organisation • The Danger Signals • Internal
Signals • External Signals • The Corporate Strategic Plan • Value Chain
in the Information Technology Strategic Plan • Structure of Value Chain
in Information Technology • Primary Activities in an Information
Technology Organisation • Inbound Logistics • Operations • Outbound
Logistics • Marketing and Sales • Internal Logistics • Services •
Support Activities in an Information Technology Organisation •
Procurement • Technology Development • Human Resource Management • Firm
Infrastructure • Analysis of the Primary and Support Activities • The
Role of the Information Technology Department • Problem Awareness •
Problem Diagnosis • Development of Solutions • Selection of a Solution
• Implementation of the Solution • Other Issues • Identification of the
Tools of Analysis in Primary Activities • Data Acquisition • System
Development and Implementation • Delivery Mechanism • Promotion • Data
Movement • Services • Identification of the Tools of Analysis in
Support Activities • Procurement • Technology Development • Human
Resource Management • Firm Infrastructure • Notes<br>
<br>
<b>Chapter 5: TECHNOLOGICAL ISSUES: RECENT DEVELOPMENTS</b> •
Technological Changes Independent of Strategy • Technology and Business
Change • Computer Architecture Issues: RISC Versus CISC • Data
Warehousing • Data Mining • Use of Artificial Intelligence • Neural
Networks • Fuzzy Logic • Expert Systems • Mainframe Versus Distributed
Systems • Transforming Legacy Systems • Notes<br>
<br>
<b>Chapter 6: TECHNOLOGICAL ISSUES: COMMUNICATIONS</b> •
Mathematics for Data Communication • Fourier Series • Bandwidth
Limitations • Transmission Media • Varieties of Transmission Media •
Magnetic Media • Twisted Pair • Shielded Twisted Pair • Baseband
Coaxial Cable • Broadband Coaxial Cable • Fibre Optics • IEEE Standards
• Modes of Communications • Wireless Communications • Radio
Transmission • Microwave Transmission • Telephone Communications •
Modems and Interfaces • Multiplexing • Switching • Circuit Switching •
Packet Switching • Types of Telephone Communications • Narrowband ISDN
• ATM • Broadband ISDN • SMDS • Telephones: Other Issues • Satellite
Communications • VSAT • TDM/TDMA • DAMA • Selecting a Means of
Communication: An Example • Notes<br>
<br>
<b>Chapter 7: TECHNOLOGICAL ISSUES: NETWORKING</b> • Introduction
• Origin and Growth of Networking • Network Hardware • Broadcast
Networks • Point-to-Point Networks • Local Area Networks • IEEE
Standards for LANs • Switched LAN • Token Bus (IEEE 802.4) • Token Ring
(IEEE 802.5) • Comparison between 802.3, 802.4 and 802.5 Standards •
Metropolitan Area Networks • Wide Area Networks • Internets • Network
Soft ware • The Layer Cake • Physical Layer • Data Link Layer • Network
Layer • Transport Layer • Session Layer • Presentation Layer •
Application Layer • Data Transmission • Other Reference Models •
Protocols • Transmission Control Protocol • Internet Protocol • Sample
Networks • Novell Netware • ARPANET • NSFNET • Network Security •
Security of Data and Files in the Network • Security of Messages •
Security from Outside Interference • Secrecy • Integrity Control •
Authentication • Virtual Private Networks (VPN) • Notes<br>
<br>
<b>Chapter 8: THE INTERNET • Internet: A Historical Perspective</b>
• The World Wide Web • URL • Domain • IP Addresses • Search Engines •
E-Mail • Advertising and Entertainment • Electronic Commerce • Guiding
Principles for Electronic Commerce • Issues • Electronic Payment
Systems • Legal Issues • Uniform Commercial Code’ for Electronic
Commerce • Protection of Intellectual Property Rights • Copyrights •
Security • Market Access Issues • Telecommunications Infrastructure and
Information Technology • File Transfers • News • Intranets • The
Internal Web • Documents • Electronic Resources • Interactive
Communication • The External Web (Extranet) • Sales and Marketing Data
• Customer Support • Supplier/Dealer/Sales Support • Employee
Recruiting • Evaluating External Web Usage • Understanding Web
Technology • URLs and External Files • Prerequisites for Adopting the
New Technology • Implementing an Intranet • Notes<br>
<b><br>
Chapter 9: OPERATING SYSTEMS AND DATABASES</b> • Functions Performed by
Operating Systems • Memory Management • Virtual Memory • Paging •
Segmentation • File Systems • File Systems and Attributes • Processes •
Input/Output Handling • Resolving Deadlocks • Distributed Operating
Systems • Databases • Evolution of Databases • Distributed Database •
Relational Databases • Notes<br>
<br>
<b>Chapter 10: ENTERPRISE RESOURCE PLANNING </b>• Software: The
Heart of Information Systems • Enterprise Resource Planning •
Development of Enterprise Resource Planning • Benefits of Using
Enterprise Resource Planning • Better Utilisation of Resources •
Greater Customer Satisfaction • Lower Inventory Holding Cost • Reduced
Cycle Time • Increased Flexibility • Overall Cost Reduction • Improved
Product Quality • Better and Quicker Planning • Improved Organisational
Image • More Informed and Accurate Decision Making • ERP Implementation
• Selection of an ERP Package • Issues Concerning Implementation • The
Changing Face of Enterprise Resource • Planning Systems • Notes<br>
<br>
<b>Chapter 11: THE STRATEGIC VALUE OF MANPOWER</b> • Resources •
Hypothesis Concerning Manpower • Selection of IT Companies • Scope of
the Study and the Procedures Adopted • Regression Analysis • Data
Envelopment Analysis • Efficiency Ratio for ACC • Efficiency Ratio for
ICICI • Efficiency Ratio for Ranbaxy • Efficiency Ratio for Siemens •
Efficiency Ratio for State Bank of India • Efficiency Ratio for Steel
Authority of India • Efficiency Ratio for Tata Motors • Efficiency
Ratio for Tata Steel • Efficiency Ratio for Bank of America •
Efficiency Ratio for Boeing • Efficiency Ratio for Pfizer • Efficiency
Ratio for Proctor and Gamble • Efficiency Ratio for Walmart • Selection
of Core "IT" Companies • Efficiency Ratio for HCL • Efficiency Ratio
for Infosys • Efficiency Ratio for TCS • Efficiency Ratio for WIPRO •
Efficiency Ratio for Apple • Efficiency Ratio for CISCO • Efficiency
Ratio for DELL • Efficiency Ratio for Google • Efficiency Ratio for
Microsoft • Efficiency Ratio for ORACLE • Rank-Sum-Test • Analysis
Reports for Infosys • Regression • Notes • Variables Entered/Removed •
Model Summary • Anova • Coefficients • Curve Fit • Notes • Model
Description • Case Processing Summary • Variable Processing Summary •
Model Summary and Parameter Estimates • Regression • Notes • Variables
Entered/Removed • Model Summary<br>
<br>
<b>Chapter 12: CONCLUSIONS</b> • Strategic Planning in
Information Technology: An Overview • The Role of Concepts in Strategic
Planning • Technology and Manpower—The Two Driving Forces • Non
Technical Issues • The Future of Strategic Planning in Information
Technology • Notes<br>
<br>
<big><big><b><font face="Myriad Pro">About the Author:</font></b></big></big><br>
</font>
<hr size="2" width="100%"><font face="Calibri">Having watched the
development of lnformation Technology almost from its infancy to its
present state of well-being, it was natural for Dr Dinkar to look at
the areas that make this industry successful. Dinkar worked for a
number of years for Tata Steel, which enabled him to study in the US
and specialise in Computer Science. This stint was followed by working
with Administrative Staff College of lndia as a consultant and teacher.
A short period as an independent consultant followed before the next
two teaching assignments and working as the Chief lnformation Officer
with SVC Supertech.</font><br>
<br>
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