[AISWorld] CFP for the HICSS-45 minitrack on Electronic Marketing

Mon Apr 4 14:19:46 EDT 2011

ELECTRONIC MARKETING
Firms continue learning how to more effectively market with new media. What are effective strategies to attract customers, and to increase purchase, satisfaction and loyalty? How do consumers behave in social networks or online auctions? How do they respond to novel forms of advertising or representation of product and store information? Why do they engage and how do they use consumer generated media?
Submitted papers may be quantitative or qualitative, including (but not limited to):

  *   Rich descriptive statistics of online customer behavior
  *   Tested theories of online behavior
  *   Novel models and frameworks on how new technologies impact marketing to customers or organization of the marketing function
  *   Detailed case studies of electronic-marketing applications used to generate theories and hypotheses through comparative case analysis or to illustrate novel business practices
  *   Design and critical evaluation of novel electronic marketing systems and embedded methods
  *   Data collection methods
  *   Ethnography
A goal of this session will also be showcasing novel electronic marketing methods studied through diverse and unconventional methods. Papers that provide rich cases for theory generation, or identify and evaluate new methods, systems and practices for electronic marketing, and novel analytic models, theories and frameworks are especially welcome.
Ajit Kambil is the Global Research Director - CFO Program of Deloitte Research and is also a Research Executive in Residence at Babson College. Dr. Kambil earned a Ph.D in Information Systems from the MIT Sloan School of Management, and was previously on the faculty of the Stern School of Business of New York University. At NYU he led the EDGAR on the Internet project - making corporate disclosures widely available to investors on the Internet in the early days of the WWW, and introduced eCommerce into the curricula. His book Making Markets: Designing Online Markets and Auction for Profit is published by Harvard Business School Press.
Arnold Kamis is an Associate Professor in Information Systems and Operations Management at Suffolk University, Boston, Massachusetts. He received his Ph.D. in Information Systems from the Stern School of Business of New York University and his B.S. in Applied Mathematics (Computer Science) from Carnegie Mellon University. Arnold's research interests are in electronic business, decision support technologies, and human-computer interaction. His publications appear in MIS Quarterly, Decision Support Systems, Information & Management, International Journal of Electronic Commerce, Communications of the Association for Computing Machinery, Communications of the Association for Information Systems, The Database for Advances in Information Systems, and The American Statistician.
Bruce Weinberg is Chair of the Marketing Department and an Associate Professor of Marketing and E-commerce at Bentley University. He received his Ph.D. in Marketing from the MIT Sloan School of Business. Dr. Weinberg is a leading authority on the online consumer experience, including online shopping, retailing and auctions. His publications have appeared in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Interactive Marketing, Marketing Letters, Business Horizons, Journal of Business Research, Journal of the Operational Research Society, Interactive Marketing Journal, the Journal of Database Marketing & Customer Strategy Management, and Journal of Promotional Management. His recent lead article in the Wall Street Journal Business Insights section (in collaboration with Sloan Management Review) on "The Secrets of Marketing in a Web 2.0 World" was the most emailed article in the Wall Street Journal for two consecutive days. In addition, he has received awards for both teaching and research, e.g., in 1997, the MSI/H. Paul Root Award from the American Marketing Association for the "most significant contribution to the advancement of marketing practice" for the paper "Premarket Forecasting of Really-New Products" published in the Journal of Marketing.

SUBMIT INQUIRIES TO:

Bruce Weinberg (Primary Contact)

Bentley College

Email: Celtics at bentley.edu

Ajit Kambil

Deloitte and Touche

Email: akambil at deloitte.com

Arnold Kamis

Suffolk University

Email: akamis at suffolk.edu
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Arnold Kamis, Ph.D.
Associate Professor of Information Systems and Operations Management<http://www.suffolk.edu/business/8140.html>
Associate Director, Center for Innovation and Change Leadership<http://www.suffolk.edu/business/8149.html> | eHealth Innovation Project<http://www.suffolk.edu/business/40397.html>
Sawyer Business School<http://www.suffolk.edu/business/index.html>
Suffolk University<http://www.suffolk.edu/>
work: 617-973-1161, fax: 617-994-4228
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Mailing address:
8 Ashburton Place
Boston, MA 02108
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Campus Location:
73 Tremont Street, 7th floor, Room 7078
Boston, MA 02108
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Profiles: Suffolk<http://www.suffolk.edu/business/22781.html> | LinkedIn<http://www.linkedin.com/in/arnoldkamis> | Twitter<http://twitter.com/akamis>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
"The joy of academia is that you can work any 80 hours of the week you want." -unknown

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.aisnet.org/pipermail/aisworld_lists.aisnet.org/attachments/20110404/3c9dc266/attachment.html>