[AISWorld] First Effectuation Seminar in Wuppertal, Germany

[Laura Mathiaszyk]

First *Effectuation* - Seminar

27 - 28 October 2011

We are proud to invite you for the First Effectuation-Seminar with Michael Faschingbauer, Author of the Book "Effectuation" Management Book of the Year 2010 and Prof. Dietmar Grichnik, Professor of Entrepreneurship and Technology Management, University of St. Gallen. 

The Seminar will be held October 27 - 28, 2011 in 42113 Wuppertal, Germany. 

The deadline for application is September 27, 2011. We are aiming for a group of a maximum of fifteen people.  Applications will be processed as they are received.

For seminar and application details please contact Laura Mathiaszyk <l.mathiaszyk at uni-wuppertal.de> or check www.effectuation.de (german language)
Schumpeter School of Business and Economics, University of Wuppertal, Germany.


Please pass this onto any colleagues who may be interested.

Best regards,
Laura Mathiaszyk

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Effectuation is...

"Effectuation is an idea with a sense of purpose - a desire to improve the state of the world and the lives of individuals by enabling the creation of firms, products, markets, services, and ideas.

Effectual reasoning is a type of human problem solving developed from a cognitive science based study of 27 founders of companies ranging in size from $200M to $6.5B. Effectuation articulates a dynamic and iterative process of creating new artifacts in the world. Effectual reasoning is a type of human problem solving that takes the future as fundamentally unpredictable, yet controllable through human action; the environment as constructible through choice; and goal as negotiated residuals of stakeholder commitments rather than as pre-existent preference orderings. 

Effectuation is a logic of entrepreneurial expertise. What makes great entrepreneurs isn't genetic or personality traits, risk-seeking behavior, money, or unique vision. Effectuation research has found that there is a science to entrepreneurship and that great entrepreneurs across industries, geographies, and time use a common logic, or thinking process, to solve entrepreneurial problems. Effectuation is a logic of entrepreneurial expertise that both novice and experienced entrepreneurs can use in the highly unpredictable start-up phase of a venture to reduce failure costs for the entrepreneur" (Stuart Read, SEA).

For more information please visit www.effectuation.org (Society for Effectual Action) or .... www.effectuation.de (german)



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